Francesco Blini Email & Phone Number

Milan

Rome

Rome

As Optimum Media Direction (OMD) head of Rome office, there were mainly two areas of action:• management of the whole set of activities and resources relating to clients served from Rome:monitoring the entire work process defined for every client, starting from the strategic phase and passing through the execution of communication activities and their commercial management with external partners, ending with performances measurement and analysis;organization of work teams grouped into individual business units dedicated to clients management and central services;relationship with clients’ main stakeholders;• agency’s growth through new business development activities:development and promotion of new services/projects among existing clients;acquisition of new clients through direct relationships and tenders participation.My responsibility was also the definition and implementation of the annual business plan of the branch and relative achievement of the set objectives.Within my role I was also part of the Omnicom Media Group’s Management Board, in which the vision and objectives of the group and the strategies of the individual companies were defined.Main results• Business plan objectives achieved and exceeded on a continuous basis, revenues generated multiplied by 2.4 from entering the role, P&L transformation with 60% of the revenues from new sources of business, billing increase up to a maximum of 200M€, staff growth from 25 to 70+ resources• The effective management of Renault Group (OMD's international client managed in more than 40 countries) which began in 2009 has enabled the Rome office to acquire, over the years, the management of a series of innovative marketing activities, positioning Italy as the first country in the world by type of services provided and making this as the most profitable client of the entire agency

Milan/International

As head of the business unit dedicated to media/marketing services set up within Accenture, my role included the monitoring of all the consulting services offered to the market: media auditing and media agency selection, digital marketing optimization, marketing measurement and optimization, retail and sales optimization.I was in charge of organizing the operational teams located in the territories I managed (Italy, France, Spain, Greece, Poland and Russia), guaranteeing the delivery of the service and the achievement of the set objectives, managing relationships with customers and developing new business activities.In my role as Partner of Accenture, I developed relationships with other partners to promote new contacts with the company's clients.Main results• Generated revenues at 12.5 M US $ (+ 31% vs previous year) and profitability increased by 35%• Opening and start-up of local offices until reaching a total staff composition of 35 resources

Milan/Rome

Responsible for a group of clients of the agency, I was in charge of the entire business management overseeing work groups dedicated to clients (3 in Milan + Rome office)Main results• Acquisition of new client Artsana (Chicco) through a tender process

Rome

I was in charge of clients management relating to Rome office and I contributed to the launch and development of Vizeum brandMain results• The office billing doubled from the moment of opening, revenues multiplied by 2.8

Rome

Operational management of the media activities of assigned clients (Rome office)

Milan/London

Operational management of the media activities of assigned clients (Milan office) / coordination of the media activities on single local markets of clients managed internationally (London office)