Francesco Cariati Email & Phone Number

Geneva, Ge, Ch

Geneva, Switzerland

§ As an Associate Director in the Strategy, Transformation and Digital organisation, I lead high priority transformation projects in the digital & IT space on the Master Data (MDM), Finance, Supply Chain, and Reporting space$ Project Leader for the AI overall governance initiative and for specific AI projects (e.g. MS CoPilot)

Geneva, Switzerland

§ Identify, prioritize and deliver the most attractive business opportunities in the B2B digital realm that can accelerate/unlock >1M$ of incremental revenues, working with each market where Wella has local operations§ Start/accelerate/complete the transformation of legacy/offline business processes into digital, real-time processes to enable an acceleration in B2B omnichannel revenues (orders via ecommerce, sales reps, or phone)§ Act as an internal consulting team to other teams and… Show more § Identify, prioritize and deliver the most attractive business opportunities in the B2B digital realm that can accelerate/unlock >1M$ of incremental revenues, working with each market where Wella has local operations§ Start/accelerate/complete the transformation of legacy/offline business processes into digital, real-time processes to enable an acceleration in B2B omnichannel revenues (orders via ecommerce, sales reps, or phone)§ Act as an internal consulting team to other teams and organizations when it comes to identifying opportunities and analyzing them from a business perspective (5-year discounted cash flow, ROI, payback period)§ Drive the end-to-end process from scouting to budgeting, procurement, execution and delivery Show less

Geneva, Switzerland

Ginevra, Svizzera

§ Deliver key commercial innovation projects in the B2B digital realm, ranging from eCommerce platforms to mobile app, with the goal of increasing revenues across B2B digital channels$ Example: Wella Mobile App https://apps.apple.com/us/app/wella/id1591833233

Geneva, Switzerland

$ Transform an English-centric, Western-centric website into a true multilingual site suited for a global audience in terms of content, technology and performance with >2M visits/month§ Demand and process management for a 35'000+ pages website in 5 languages (ENG, JP, ZH, plus Traditional Chinese and Korean for a subset of the site)§ NPS and Customer Satisfaction measurement and action plans to drive up the business results$ Transform the Customer Experience of the site from an… Show more $ Transform an English-centric, Western-centric website into a true multilingual site suited for a global audience in terms of content, technology and performance with >2M visits/month§ Demand and process management for a 35'000+ pages website in 5 languages (ENG, JP, ZH, plus Traditional Chinese and Korean for a subset of the site)§ NPS and Customer Satisfaction measurement and action plans to drive up the business results$ Transform the Customer Experience of the site from an online-catalog approach without opportunity for conversion into an omnichannel sales approach (online order direct + from distributors, plus offline sales direct + distributors) Show less

Geneva, Switzerland

§ Responsible for driving end-to-end the customer experience improvement process, from the idea scouting (Customer feedback, data-driven insights, business priorities) to the agile development and the go-live planning§ Responsible for the digital customer feedback process (Voice of the Customer) using Medallia Digital/Kampyle, and for driving the needed actions (from discovery to resolution). § Convert a strategy into projects and projects into delivery. Identify priorities and actions… Show more § Responsible for driving end-to-end the customer experience improvement process, from the idea scouting (Customer feedback, data-driven insights, business priorities) to the agile development and the go-live planning§ Responsible for the digital customer feedback process (Voice of the Customer) using Medallia Digital/Kampyle, and for driving the needed actions (from discovery to resolution). § Convert a strategy into projects and projects into delivery. Identify priorities and actions needed to achieve the corporate priorities. Define multi-year roadmaps to make the vision a reality.§ Hands-on knowledge of Adobe Experience Cloud (AEM, Target, Magento, Campaign, Marketo). Experience in creating customer experience with a journey across different platforms.§ Website Data analysis with Adobe Analytics, Decibel, and Tableau, looking for the story behind the numbers and the return on investment of the improvements we made. Perform A/B tests.§ Establish standard processes and guidelines for Web Operations and Localization.§ Act in synergy with all the corporate stakeholders needed for a successful go-live (marketing, content, campaign, branding, IT). Regularly communicate to all the stakeholders, up to senior management. Show less

Geneva, Switzerland

§ Act as Product Owner for the Agile / SCRUM development process across multiple teams and suppliers. Manage the backlog, prioritize features and stories, mitigate roadblocks and find alternative solutions.§ Website UX responsive design, through industry-standard processes and tools (such as Design Thinking, User Journey Mapping, Experience Design, Jira, Confluence, Invision, Zeplin).§ UI design and prototyping: wireframes, mock-ups, POC (Proof of Concept), and MVP, including management… Show more § Act as Product Owner for the Agile / SCRUM development process across multiple teams and suppliers. Manage the backlog, prioritize features and stories, mitigate roadblocks and find alternative solutions.§ Website UX responsive design, through industry-standard processes and tools (such as Design Thinking, User Journey Mapping, Experience Design, Jira, Confluence, Invision, Zeplin).§ UI design and prototyping: wireframes, mock-ups, POC (Proof of Concept), and MVP, including management of external agencies for UI/UX design and media assets.§ Data analysis with Adobe Analytics, Google Analytics, and Tableau. KPI monitoring and follow-up on the corrective measures.§ UX Design System definition and regular update. Evangelize and ensure consistency of the experience across existing and new platforms.§ Project Management, with a hands-on approach based on daily interactions. Show less

Geneva Area, Switzerland

§ Analysis and definition of the as-is VS optimal scenarios§ Project Business requirements and Scope definition§ Project management, including daily follow-up and supervision of the development team§ KPI setting, monitoring and reporting§ Stakeholder mapping, regular communication, and crisis management.§ Preparation and supervision of the migration, go-live, and post-go-live phases.§ Scouting, evaluation, and procurement of vendors and suppliers

Madrid Area, Spain

Top 1% of the intake#1 student in the SectionMember of the Dean's ListWon the Mahou section prizeHonored with Beta Gamma SigmaShort exchange @ Singapore Management University (SMU)

Milan, Lombardy, Italy

§ Transformed a concept into a viable venture which reached break-even in 18 months§ Arranged company financing, hired 10 team members, and secured 20+ sourcing contracts across 5 countries§ Created and executed the marketing plan on multiple digital channels which resulted in a monthly generation of up to 1400+ leads, only limited by our cash constraints§ Built a physical network of 200 affiliated car repair shops in 6 months, reaching 500+ by the end of my tenure

Milan, Lombardy, Italy

§ Planned and supervised the delivery of 15 digital and traditional campaigns of my division (HR consulting), including trade fairs, resulting in 2000+ leads over 12 months for the sales team§ Improved on-field team effectiveness through a focus on hand-picked niches. As an effect of this, sales increased by 13% in the first 6 months§ Scouting of emerging industry trends, to have the edge over the services offered by our competitors. Eight new products launched as a result of the above,… Show more § Planned and supervised the delivery of 15 digital and traditional campaigns of my division (HR consulting), including trade fairs, resulting in 2000+ leads over 12 months for the sales team§ Improved on-field team effectiveness through a focus on hand-picked niches. As an effect of this, sales increased by 13% in the first 6 months§ Scouting of emerging industry trends, to have the edge over the services offered by our competitors. Eight new products launched as a result of the above, via strategic partnerships Show less

Milan, Lombardy, Italy

§ Streamlined our product offering from 23 to 6 main options to improve focus and profitability§ Negotiated 70+ contracts from lead discovery to tendering and closing§ Coached the region’s team of 7 salespeople, resulting in a three-fold increase in regional leads§ Key driver of sales and marketing campaigns regularly engaging with senior and top management

Milan, Lombardy, Italy

§ Acquired and delivered 40+ Digital consulting projects by leveraging on business networking events§ Recruitment and management of 15+ freelancers to deliver the abovementioned projects

Milan, Lombardy, Italy

§ Design and delivery of projects in the Web Dev and IT infrastructure domains for SMEs§ Scouting and testing of cutting-edge technologies via a small-scale datacenter

International Mba, Business Administration And Management, General, Top 1% Of The Intake

Activities and Societies: Beta Gamma Sigma Top 1% of the intake #1 student in the Section Member of the Dean's List Won the Mahou section.

Mba Short Exchange Student, Mba

During my MBA at IE Business School, I participated to the Short Exchange program with the SMU (Singapore Management University).

Master Of Science M.Sc. In Markets And Business Strategy, Business/Managerial Economics, 110/110 Summa Cum Laude (Equivalent To Gpa 4.0 Out Of 4)

Research thesis on financial derivatives. Specialization in management. Appointed by the Dean as member of the faculty's evaluation.

Bachelor Of Science (B.Sc.) In Economics And Business Management, Business/Managerial Economics, 110/110 Summa Cum Laude (Equivalent To Gpa 4.0 Out Of 4)

Thesis on applied mathematics. Specialization in management. Awarded the University's Finance Association prize as one of the five best.

Diploma Of Scientific Maturity (Italy'S Equivalent To Us High School)

Core courses: mathematics, physics, biology, chemistry and computer coding.