Francesco Cassanello Email & Phone Number

Milan, It

Milan

Global roll out of the marketing projects: spanning from innovating products to get the partnerships up & running to improve the sustainability, to develop integrated offers: • Supporting customers (OEMs) in their decarbonization journey• Responsible for the market researches in the Data Centers immersion cooling sector• Key account management marketing• Increasing the products’ sustainability

Milano, Italia

Accountable of a leading brand in Europe by:• Developing new products which full fills customers’ needs by working side by side with Research & Development (5 launches)• Launching in full on time innovative products within the European pipeline by coordinating: SC, R&D, Demand…• Briefing and training European markets in order to set up a robust activation• Managing the products throughout their product’ lifecycleAchievements:● 5 product launches made possible by accelerating the implementation phase of the project. I made the project team fully committed on the goal

Milan, Italy

I grant alignment, integration and control of all the marketing innovation projects within the Europe & Africa Mktg plan by: • Ensure the excellent execution in full on time of the Go-To-Market process / launches• Coaching product managers to further develop and adopt robust project management skills• Improving processes: simplifications of the activities while ensuring the high level output• GO-TO person in the E&A mktg team for new projects / processes• Reporting KPIs in order to track properly progress and steering promptlyAchievements:● Increased the numbers of projects launched by sharing best practices, processes’ optimization, implementation of successful solutions

Swindon, Regno Unito

I worked closely with the project team in order to keep project on track by:• Having the scope defined as soon as possible by the project manager• Analysing performances of the PLM Team (labelling) frequently in order to intervene promptly in case of delay• Asking for more resources in order to get the work done within timelines (team moved from 4 to >10 resources)• Fostering new way of working in order to solve gaps and speed up

Milan, Italy

My main contribution in order to increase the share (12%-->45%) of a value added Castrol product within an account (OEM) has been:• Running a comprehensive analysis of the “as is” products portfolio (range, packs, vol, GM, cost of goods…) in order to properly plan the transition to the “to be” product portfolio architecture• Working side by side with Key Account team in order to put in place a compelling sales & marketing plan• Continuously tracking and evaluating performances against the sales & marketing plan • Laying the foundation of the long-term performances

Milano, Italia

Involved in the SAP deployment within the Auto Lubes Italy organization as a Marketing S.M.E Accountabilities: - Analyse & Design step: Marketing S.M.E. has to representeing business requirements in workshops, working with Central Team, Process Architects (P.A.), Accenture Consultants, IBM India, IBM Poland, BSC Budapest, as well as the local functions in order to match the SAP features with the business requirements. - Testing: execution of the whole set of tests required: User Aceptance Tes, Integrated test...and signing off / rejecting solution at the end of the test - Cutover: agreeing business contngency, representing the business requirements and calendars in the cutover planning meeting - Training: Input and review of course design and materials, delivery of the End User Training & on-going business training capability - Data: working with the local and central data team with respect to data cleansing & quality, mapping and checking, provide input to the Go-Live Production Load reconciliation- Bubble Support:monitor the stability of the system, raising Remedy in order to solve production issues, being in contact with the BSC Budapest, IBM and the collegues within the indirect procurement in order to deliver enhancemnts of the system and in case of issues offering them the first line support.

Milano, Italia

Marketing management of Castrol and BP premium lubricants for cars, motorcycles, trucks and agriculture machineries - Focus on motorcycle OEM, Indipendent Workshops and Accessory Spare Part Shops - External Agencies coordination (briefing, tenders, project tracking, deliverables) - Sponsorship Exploitation (Uefa, FIFA, Moto GP, Superbike, WRC) Marketing Plan Execution (execution, promotions, incentives, trade marketing material)

Milano, Italia

Business Analyst for the Retail & Intermediaries Channels, sales department.- I worked closely with the R&I Channel Manager in order to deliver results in terms of Volumes, Turnover and Gross Margin of the channels;- Involved in setting up the new route to market of the channels: new customers, new discounts and deploing new sales conditions. - Managed the communication with FC&A dept in order to check the montly data of the channels in according to the business plan. - Follow up with the Area Managers in order to get monthly forecast in terms of Volumes, Turnover and Gross Margin

Milano, Italia

Local exploitation of the Scania European Agreement: marketing promotions & incentives within the Scania Italy FWS Network- Managing technical trainings - Supporting the whole activities within FWS : promotions, incentives; - Sponsorship Exploitation: Truck Racing, Euro 2008

Milan, Italy

Involved in whole events for BMW Group: BMW Motorrad, BMW Cars, MINI, Rolls Royce - Exploitation of the BMW world, lifestyle and sponsorship: Sail, Golf, Corporate and Product Events - Suplliers coordination- Setting up events

Milan, Italy

Embedded in the "Imprenditore dell'anno" event team - Entrepeneurs Invitation to taking part to the Prize - Follow up with the enetrepeneurs - Managing the candidatures arrived

Bachelor'S Degree, Philosophy, Sociology, Communication, 110 Cum Laude/110

Activities and Societies: Collegio Ludovicianum

Master'S Degree, Marketing/Marketing Management, General

Diploma Maturità Scientifica, 77/100

Executive Master In Strategy And Management Of The Corporate Sustainability

Net Zero, ESG, Carbon Neutrality, SDGs