Growing up in a family of lecturers and entrepreneurs, I developed an early fascination with communication in all its forms—especially the creative kind. At 10, I found myself dissecting TV commercials with my mother, unknowingly laying the foundation for my passion for branding.Fueled by hip-hop, sociology, and semiotics, I pursued a Master's in Marketing and Advertising, which sharpened my understanding of culture and consumer behavior. My career began in the dynamic world of sportswear and streetwear, where I helped amplify iconic brands like Nike, New Era, and Marc Ecko, shaping their voice and driving sales.The early waves of digital transformation caught my attention, and in 2008, I built my first B2B e-commerce platform. By 2009, I had launched my own venture, StrettoBlaster, a brand blending music production with digital content creation.Years in the field taught me the art of marketing, but more importantly, the nuances of managing people and businesses. Since 2013, I’ve worked with fashion tech startups, e-commerce platforms, advertising agencies, and SMEs, helping them refine their branding and go-to-market strategies with a digital-first approach.My expertise lies in crafting meaningful brand experiences that resonate with audiences and drive measurable results. I specialize in:- Mapping customer journeys to create high-performing online marketing campaigns.- Introducing customer-centric strategies to organizations undergoing digital transformation.- Mentoring and coaching entrepreneurs, marketers, and business leaders on branding and digital marketing best practices.Passionate about digital culture, fashion, consumer trends, music production, and innovation, I thrive on collaborating with diverse clients and industries. Based in London and Milan, I bring a global perspective to my work, grounded in creativity and strategy.If you’re passionate about what you do and share similar interests, let’s connect—I’m always excited to exchange ideas and explore collaboration opportunities.