• Conduct keyword research, prioritize keywords, and target them in metadata to increase search visibility on Apple and Google Play Store• Measure keyword performance and optimize it to improve app ranking and downloads• Conduct competitor analysis to identify strengths, weaknesses, and opportunities in the market• Collaborate with designers and utilize Photoshop, InDesign, and Premiere Pro to better assist in store asset creation, improving conversion rates• Conduct A/B tests, analyze results, and report findings to optimize conversion rates• Manage localization processes to ensure app content is accessible to a global audience• Respond to and manage user reviews on the app stores to maintain a positive reputation

- Strategic planning of the editorial calendar- Creation and management of advertising campaigns on Facebook, Instagram, TikTok- Ideation of creatives (graphics, videos) and copywriting

For the Municipality of Modena:- Writing editorial plans, publishing, copywriting- Creating web graphics and video editing- Creating and managing advertising campaigns on Facebook, Instagram, TikTok- Promoting and supporting the production of artist residencies, competition announcements, cultural projects, and events.