Francesco Glorioso Email & Phone Number

France

Paris, Île-De-France, France

In 2024, the Medical Aesthetics Vertical moves from the Informa Markets division, to Informa Connect.

Paris, Île-De-France, France

As a Digital Marketing and Platforms Executive at Informa Markets, a global leader in tradeshows, exhibitions, and conferences, in close collaboration with senior management and transversal teams I oversee seven international brands and manage a central digital platform. My primary focus is leading the transition towards a robust digital communication framework. This involves coordinating communication and marketing strategies across diverse channels, such as Social Media, Websites, E-mail, International Press, Paid channels and more, to amplify engagement and visibility.Within this role, I've effectively led campaigns that elevated digital platform engagement and substantially increased delegate participation to in-person events.These accomplishments were realized by refining digital tools like social media, websites, and conversion processes.Additionally, I frequently engage in international travel to represent the company in prominent meetings with stakeholders, senior management, clients, and delegates. My adeptness in diplomacy, strategic management, priority handling, and adaptability are pivotal in driving my achievements.

Boulogne-Billancourt Area, France

As a Communication and Digital Marketing professional at RX France, second largest Exhibitions Organizer, I overlooked a portfolio of 4 International tradeshows in the Television and Media Industry.Key responsibilities encompass:Crafting the Brand & Digital Marketing Strategy, incorporating SEM and SMM.Guiding a cross-functional team in executing this strategy across diverse platforms, including International Press, E-mail campaigns (both CRM and Marketing Automation), Web development, Content Marketing Platform, Print materials, Social Media engagement, Paid Advertising, and Partnerships.Overseeing CMS for the official websites of the brands, optimizing UX experience, developing Lead Generation Forms, and effectively communicating the market's value proposition, offerings, pricing, and program details.Analyzing Digital Marketing KPIs and performance metrics; Leading post-show analysis, NPS evaluations, and deriving insights for novel strategies.Managing and collaborating with External Agencies, namely the Social Media Agency, Brand Design Agency, and Digital Marketing Agency.

Paris Area, France

During my role as a Buyers Relations Specialist:I handled the strategy creation and execution of a VIP Buyers Programme at major International trade shows in the Television and Media Industry.Recognizing the vital role of buyers in Entertainment and Content tradeshows, my mission was to enhance buyer retention by providing a service-centric VIP experience. This role needed a deep understanding of the Television and Media landscape coupled with international and protocol relations. Engaging in candid conversations with VIP individuals was commonplace.A significant facet of my responsibilities included intelligence analysis and global monitoring. The overarching objective was twofold: firstly, to identify novel potential buyers for inclusion in the programme, and secondly, to assess the need for adjustments within the existing roster of VIP Buyers.

Paris Area, France

In my role as a Consultant within UNESCO's Natural Sciences Sector:I executed and managed two international projects, the International Year of Crystallography 2014 (IYoC) and the International Year of Light 2015 (IYoL):>> Spearheaded updates to the official websites, enhancing and refining the user experience.>> Produced multimedia content such as presentation materials, videos, program books, and brochures for dissemination across Social Media and other official organizational platforms.>> Formulated business and strategic proposals aimed at promoting UNESCO's projects to both diplomatic delegations and private enterprises.>> Orchestrated the planning and execution of high-profile events, collaborating closely with cross-functional departments for the Opening Ceremonies of IYoC 2014 and IYoL 2015, each hosting 1000 invitees.>> Collaborated in the design and development of workshops and conferencing programs alongside a diverse team.>> Conducted post-event activities, including participant feedback analysis and preparation of reports for UNESCO's General Assembly and the UN Headquarters.>> Managed the social media presence for the official accounts of IYoL 2014 and IYoL 2015.>> Oversaw external relations and public information, engaging in official correspondence and reports with Permanent Diplomatic Delegations to UNESCO.>> Created multimedia content and executed content marketing for the L'Oréal-UNESCO for Women in Science fellowship.

Barcelona Area, Spain

My first work experience as Intern was at EF Education First (EF), a global education company that offers language learning, travel experiences, and cultural exchange programs.During my internship experience with them I facilitated the seamless integration of new international students into the school and campus environment.Provided daily assistance to streamline administrative processes.Played a role in recruiting and ensuring the quality of host families.Assumed the role of supervisor for EF Students Campus, overseeing its operations and functions.

Master'S Degree, Communication And Conference Interpreting, 110/110

Master degree in Communication and Conference Interpreting with honorable mention. Dissertation titled: "Information and Communication.

Bachelor’S Degree, Communication And Foreign Languages

Bachelor degree in Communication, and Master degree in Communication and Conference Interpreting with honorable mention. Dissertation.