Francesco Gori

Francesco Gori Email and Phone Number

Senior Manager Global Data and Digital Intelligence @ Moncler
Milan, IT
Francesco Gori's Location
Milan, Lombardy, Italy, Italy
Francesco Gori's Contact Details
About Francesco Gori

Experienced manager in the Digital Luxury industry with E-Commerce, Marketing, Analytics and IT background. 10+ years with growing responsibilities for both startups and large-scale international companies. Experience in leading and coaching high performing teams.

Francesco Gori's Current Company Details
Moncler

Moncler

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Senior Manager Global Data and Digital Intelligence
Milan, IT
Website:
monclergroup.com
Employees:
3635
Francesco Gori Work Experience Details
  • Moncler
    Senior Manager Global Data And Digital Intelligence
    Moncler
    Milan, It
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  • Moncler
    Senior Manager Global Data & Digital Intelligence
    Moncler Nov 2023 - Present
    Milano, Lombardia, Italia
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  • Vf Corporation
    Senior Manager Crm & Loyalty Emea
    Vf Corporation Mar 2022 - Oct 2023
    Stabio, Canton Ticino, Svizzera
    - Led the CRM & Loyalty Activation team (5 people) supporting VANS, The North Face, Timberland, Dickies and other VF emerging brands.- Oversaw all the activities on VF Email Marketing platform (Salesforce Marketing Cloud) and Loyalty platform (Cheetah) ensuring compliance with VF IT architecture, legal/privacy policies and brand requirements.
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  • Patrizia Pepe
    Global Head Of E-Business
    Patrizia Pepe Jan 2021 - Feb 2022
    Firenze
    - Led the global Digital department (12 people) including eCommerce, Digital Wholesale, Digital Marketing, CRM and Customer Care.- Improved Digital department EBITDA, from negative to positive, increasing digital investments outperforming other channels (Retail, Wholesale).- Rolled out internal Whatsapp customer care significantly reducing external customer care cost.
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  • Gucci
    Global Digital Insights Team Leader
    Gucci Sep 2013 - Jan 2021
    Florence Area, Italy
    - [2019] Led Gucci.com Global Digital Insights team (4 people) leading digital marketing & analytics activities worldwide (34 countries) supporting e-commerce, customer care, digital merchandising and BI.- [2018] Oversaw the digital analytics roadmap including A/B Testing, tracking & tagging, reporting on all Gucci group websites.- [2017] Bolstered SEO revenues in US by 60% identifying technical issues on Gucci.com and optimizing crawling budget accordingly.- [2015] Contributed to Gucci.com ecommerce replatform project in NORAM, EMEA, JP, KR, CN and AU as subject matter expert in digital marketing & analytics. The project generated revenue growth from 100 Million to 1 Billion in 5 years.
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  • Fashionis Srl
    Marketing Manager - Customer Acquisition
    Fashionis Srl Aug 2010 - Aug 2013
    - Generated revenue growth from 3k to 30k daily in 1 year leading the digital customer acquisition team (2 people).- Acquired +1M emails with 2M marketing budget in IT, FR, UK, DE, RU.
  • Luisaviaroma.Com
    Digital Analytics Consultant
    Luisaviaroma.Com May 2011 - Sep 2011
    Firenze, Italia
    - Reduced cost per acquisition by 30% in 5 months optimizing SEM bids and improving ads copy globally.- Led the implementation of digital analytics platform improving data quality and creating ad hoc custom dashboards.- Users training on digital marketing budget management and channels operations.
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  • Moca Interactive Srl
    Sem Specialist
    Moca Interactive Srl Nov 2009 - Jul 2010
    - Increased budget managed from 0€ to 10k€ / month adding SEM to agency service portfolio.- Managed the process to become an AdWords Certified Partner for Agencies including training of agency employee.
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  • Gruppo Html
    Freelance Author
    Gruppo Html Mar 2007 - Apr 2009
    - Author for the Edit! blog.- Author of the Google AdWords guide.
  • Triplaw
    Junior Web Marketing Specialist
    Triplaw Jun 2007 - Oct 2008
    - SEO, SEM and Web Analytics account management for agency customers in Travel and E-Commerce industries.- Commercial support to the CEO in defining pricing, terms and conditions of web marketing services.

Francesco Gori Skills

Consulting Market Web Marketing Web Content Management Digital Transformation Vendors Cost Keyword Research Google Tag Manager Language Development Digital Marketing Idea Generation Cost Effective Online Advertising Las Vegas Sep Ira Legal Google Analytics Gl Https Display Advertising Management Revenue Luxury Industry Coaching Stack Google Webmaster Tools Marketing Online Scouting Publications Public Speaking Accounting Qualification System English Web Analytics 10k Tests Google Adwords Seo Data Driven Branding Strategies Budget Management Testing Training Editing A/b Testing Google Website Optimizer Service Development Customer Acquisition Project Management Results Driven Reporting Web 2.0 Campaigns Advertising Agency Ppc Online Lead Generation Experimentation Online Marketing Coordination Milan Communication Negotiation Advertising Lead Generation Author Html Interactive Advertising Search Advertising Business Intelligence Landing Page Optimization France Analytics Moca Linkedin Responsibility Internal Audit Itc E Commerce E Business Roadmap Opticon Itil Retargeting Data Management Start Ups Blogging Spa Seo Copywriting Affiliate Marketing Organic Chemistry Web Project Management Italy Social Media Marketing Sem Budgets Ottimizzazione Della Pagina Di Destinazione Culture Optimizely Optimization French International Companies Mergers And Acquisitions Solution Architecture

Francesco Gori Education Details

Frequently Asked Questions about Francesco Gori

What company does Francesco Gori work for?

Francesco Gori works for Moncler

What is Francesco Gori's role at the current company?

Francesco Gori's current role is Senior Manager Global Data and Digital Intelligence.

What is Francesco Gori's email address?

Francesco Gori's email address is fr****@****ail.com

What is Francesco Gori's direct phone number?

Francesco Gori's direct phone number is +39 055 7*****

What schools did Francesco Gori attend?

Francesco Gori attended Università Di Bologna, Itc Einaudi, Piombino (Li).

What skills is Francesco Gori known for?

Francesco Gori has skills like Consulting, Market, Web Marketing, Web Content Management, Digital Transformation, Vendors, Cost, Keyword Research, Google Tag Manager, Language Development, Digital Marketing, Idea Generation.

Who are Francesco Gori's colleagues?

Francesco Gori's colleagues are Anna Sartor, Kadir Karadaş, Anna Filippi, Alessandra Iacobellis, Maria Teresita Barrientos, Alexandros Samolis, Cecilia Fabbiano.

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