Francesco Gribling Email & Phone Number

Deventer, Nl

Amersfoort, Utrecht, Nederland

Driving Growth in Foodservice and Out-of-Home Channels Across the Netherlands, Belgium, France, and the UK.We believe that growth starts by looking outside-in, fostering collaboration across all commercial disciplines, and partnering with trade partners. By facilitating the application of Category Management, Trade Marketing, Format Management, Customer Journey Management, and Data Analytics tools and techniques, we support both short-term and long-term growth for suppliers, wholesalers, and operators in the foodservice industry.We train, mentor, and coach teams, execute projects, and provide interim solutions to ensure sustained success and development.

Deventer, Overijssel, Nederland

Accelerated growth of Dutchview and its SaaS solutions, EdControls and Flexwhere. Established a clear direction, focus, and structure, resulting in enhanced performance for the sales and marketing teams. Served as a member of the management team, overseeing a team of over 20.

Bodegraven/Amersfoort/Barcelona

Accelerated branded cheese business with international retailers, becoming the category leader through shopper-based category management and effective supply chain execution. Built and led local and central teams for implementations in Germany, Spain (including acquisition and post-merger integration of a local operator), and the United Kingdom. Served as a member of the management team for the Growth Markets operating unit.

Led the international sales teams for Zijerveld’s export markets for cheese: Value Added Resellers in Nordics and East-Europe, business development team for Retail Spain and business team Retail in Germany. MT member with 7 direct reports, 33 FTE, team includes Sales, Marketing, Category Development, Concept Development and Back Office. 80M euro TO

Bree (B) / Velden (Nl)

Led the post-merger integration of the commercial organizations of Noliko and Lutece into a unified Greenyard Prepared organization (Sales, Marketing, and Back Office). As a management team member, oversaw a turnover of over €300M with a team of 45.Also led the marketing and sales department at Lutece, responsible for worldwide sales of preserved mushrooms across retail, industrial, and foodservice channels, generating over €120M with a team of 20 across six countries.Greenyard's Prepared division produces and markets heat-processed, fresh vegetables and fruits, as well as ready-to-eat products like soups, sauces, dips, and pasta dishes from four production sites.

Leeuwarden

Defined and achieved a new value-added and innovative route for the company. MT member with P/L accountability for Business Unit, dedicated to sell, market and produce wheat and rye flour and special mixes into the Traditional (i.e. Bakeries) and Industrial Markets, 7 direct reports (sales, marketing & back office), chairing the Operational Business Team (8 disciplines), more than 60M euro TO.

Bathmen

gribling365: ALWAYS | SEEING | MOVING | AHEAD.Helped organisations executing their next steps into the future.

Almelo

Guided Zwanenberg into best-in-class customer intimacy with distributors and operators, leading to a Top 3 position in the Dutch Foodservice market. MT member with full P/L accountability for Business Unit selling, marketing and producing branded and private-branded daily-fresh food concepts, 13 direct reports, more than 65M euro TO.

Almelo

Increased marketshare and brand awareness of Zwan brand (canned meats) in export markets like Lebanon, Jordan, UAE, Canary Islands and Reunion, and built Zwanenberg’s proposition of savoury sandwich fillings (meat and cheese) into the Dutch Foodservice market.

Valkenswaard

Initialised and led value creation and NPD projects for leading national and international cigar brands; from brand and market strategy to commercial and operational execution, resulting in profitable and sustainable marketshare growth.

Eindhoven

Grew the Powerlife concept of batteries, chargers and torches to self-service (Do-it-yourself, Foodretail, department stores) and service channels (Photo, Over-the-counter, Convenience, Audio/video, petrol stations) within the Benelux sales organization; all leading to an increased weighted distribution and market share.

Eindhoven

Guided international Product Creation projects for audio and video accessories and the Philips BabyCare concept: from feasibility study based on strategic marketing plan to product availability

Aachen (D)

Created structural market, customer and competitor insights for picture tube industry to make strategic, logistic, sales and marketing choices more impactful. Part of European Marketing & Sales Team

Eindhoven

Initialised and realised Process Improvement Programmes for European marketing and sales organizations

Plma Executive Programme

A1/A2, Espanol

Master, Avicenna Leergang

Complete Skilled Negotiator, Negotiation Skills

Master, Executive Mastercourse In Foodservice

Master, Marketing Excellence

Master Of Science (M.Sc./Ir), Industrial Engineering & Management Science (Technische Bedrijfskunde)

Activities and Societies: Industria

Gymnasium B, Gymnasium