Responsible for managing clients and overseeing integrated marketing projects, from concept to delivery, for leading companies in the sector.Direct support to CEOs and C-level executives for the implementation of marketing and communication strategies, ensuring the achievement of company objectives.Coordinated a team of 15 professionals dedicated to branding, communication, performance marketing, and campaign optimization across multiple digital and offline touchpoints.Achievements:- Increased clients' annual revenue by an average of 30% through data-driven digital marketing strategies and continuous optimization campaigns.- Boosted Facile Ristrutturare brand visibility by 25% through strategic partnerships with FIGC and the Italian National Football Team.- Collaborated with influencers such as Paola Marella and Roberto Mancini, overseeing the creation of high-impact TV commercials and radio campaigns.- Advanced use of HubSpot and Salesforce for campaign management, marketing process automation, and performance analysis.

Main areas of action:- Branding: rebranding of the Italian branch and creation of the international Brand System- Interfunctional communication: interfacing with all company functions to optimize marketing performance and processes- CMS optimization with IT department: to improve effectiveness and optimize marketing resources- Performance Marketing: increasing sales volume and lead generationDirect management of a team of 8 specialized resources for:- Performance Marketing- Landing Page and UX optimizations- SEM- DEM and automations- SEO and Link Building- Customer Analysis: analysis of user behavior across all touchpoints for continuous implementations and optimizations in marketing and product- Market Analysis- Social Media and community management: Instagram, Facebook, Facebook Group, Telegram, TikTok.- Press office- Content Marketing: copy, video, photos, graphic design- Merchandising and events

During this experience, I built lasting relationships with management and contributed to the growth of companies through marketing strategies, experimenting, testing, and expanding my skills.- B2B and B2C marketing and communication strategies for the IT & Cybersecurity companies within the Energent Group: Energent, Enway, Skienda, I&M Consulting, ESC2, Aliseatech- Collaboration with @Gartner for planning marketing strategies and operational checkpoints- Social Media Advocacy & Gamification to enhance the reputation of company executives, managers, and sales teams, aiming to strengthen the B2B commercial network- DEM (Direct Email Marketing)- Personal Branding Advisor for company executives- Content and website structure updates- SEO, blogging, link building, and press office activities- SEM (Search Engine Marketing)- Organization of national and international events

- Management of Facebook, Instagram, and WhatsApp groups- DEM (Direct Email Marketing) management- Ads campaign management- Content production- Event organization- Product ideation and promotion- Customer analysis and market analysis

- Consultancy, Management and Growth Strategies for clients from all over the world.

Communication and marketing for the exhibition: "Trajan. Building the Empire, Creating Europe" at the Trajan's Markets, Museum of the Imperial Fora, with an attached reference from the Director Lucrezia Ungaro: "remarkable initiative and innovation in museum communication."- Live social media-guided tour of the museum- Increase in museum visits among the 25-34 age group- Social media communication management- Creation of a dedicated website for the exhibition- Content production- Increase in traffic to the website http://www.traianus.it/, optimizing social media as the primary acquisition channel- Presentation of weekly and monthly results through a comparative analysis of the Facebook page and the website http://www.traianus.it/.

Guided tours of the “Flavian Amphitheatre” (Colosseum, Rome).Guided tours at “Palazzo delle Esposizioni” (Rome) for the exhibition: “Gli Etruschi e il Mediterraneo. La città di Cerveteri”.Language: English