Francesco Meucci Email & Phone Number

London, GB

New York, New York, US

Washington, DC, US

Advise sovereign, financial and corporate clients, helping them successfully navigate reputational challenges, investment opportunities, crises and complex geopolitical issues. Focusing on strategic communications, media relations, and crisis/issue management

London, London, GB

Responsible for brand communication and awareness, media relations, outreach and internal communications

New York, New York, US

• Delivered Moody's views to media and other stakeholders across the American continent, protecting brand, managing its reputation, restructuring and leading a team of media relations, editorial and translations.
• Led competition on media coverage, across lines of business (Corporates, Financial Institutions, Public Finance and Structured Finance) and regions (NorAm & LatAm)
• Increased broadcast footprint, up 55% YOY, and diversified spokespersons bench
• Effectively conveyed Moody’s views to media on high profile narratives including Telecoms, Banks, Oil & Gas, Brazil and Puerto Rico
• Developed social media strategy, and implemented processes, to maximize impact of analytical views on Twitter and Linked-in
• Re-organized the team in task forces, containing the skill-sets required to support varied internal clients, and established successful workflow processes

New York, NY, US

• Financial PR expert, communications strategy formulation/planning, protecting brand, proactive contact with press, consultation with senior managers, and reporting on media coverage for EMEA Sovereign and Regional and.
• Designed and implemented communication plan for the review and, unprecedented, downgrade of the UK’s Aaa rating (Feb 2013)
• Coordinated marketing campaign for Moody’s Warsaw, Poland, office opening - including press conference, client/media event, and advertisement (July 2013)
• Formulated and executed influencer programs aimed at policy makers, against the backdrop of successive waves of industry regulation (CRA I, II, III)
• Led global reorganization of analyst/management media training program
• Developed team-wide workflow/process improvements, sharing best practices and templates developed during the financial and (ongoing) sovereign debt crisis

New York, NY, US

• Responsible for communications strategy formulation / planning, protecting brand, proactive contact with press, consultation with senior managers, and reporting on media coverage for EMEA Sovereign and Financial.
• Articulated and executed communications plans and messaging for the sovereign debt crisis, including multi-notch downgrades of Greece, Portugal, Spain and Italy (internal strategy memos, press releases, media outreach.
• Executed rigorous background outreach programs, educating non-financial media on Moody’s role in the markets, to increase accuracy of coverage
• Promoted Moody’s views at the Rendez-Vous-de-Septembre – reference event for the re-insurance industry – organizing press conferences, media pushes and one-on-one interviews
• Placed Moody’s as thought leader in Islamic Finance in EMEA and cross border media (2008/2009 Euroweek’s Best Rating Agency in Middle East)

New York, NY, US

• Responsible for communications strategy formulation / planning, proactive contact and meetings with press, consultation with senior managers, and reporting on media coverage for EMEA Financial Institutions. Geographic.
• Increased Moody’s banking franchise media share of coverage by 22% in EMEA from 36% in 2006 to 58% in 2009
• Supported EMEA wide rollout of Moody’s 2007 bank rating methodology
• Promoted Moody’s views at the Rendez-Vous-de-Septembre – reference event for the re-insurance industry – organising press conferences, media pushes and one-on-one interviews
• Introduced a Factiva based monitoring system to track impact of media outreach, later rolled out to wider team

Milano, MI, IT

• Responsible for defining and implementing the external and internal annual communications strategy
• Organized, implemented and controlled the distribution – direct mail and multimedia channels (intranet and internet) – and promoted the division’s views to external clients (markets, media, academia, policy makers, and.
• Managed editorial production (156k printed copies annually): defining contents, setting and enforcing deadlines, and providing sign off for all contents
• Prepared internal presentations, town halls and external events (conference content, marketing material, programming and advertising)

Milano, MI, IT

• Edited, proof read and reviewed internal and external marketing materials, consistent with the bank’s house style and global standards and maintaining the unit’s web and intranet sites
• Reviewed articles produced by non-native English speaking economists and external translations
• Maintained the unit’s web and intranet sites, contributing to the structural design as well as selecting relevant contributions, uploading research, presentations, and press releases
• Coordinated writing and production of annual report, managing day-to-day relationships with design agencies and other external suppliers to ensure a timely delivery, within budget and compliant

Master Of Arts (M.A.), Banking & Management

Bachelor Of Arts, Magna Cum Laude, International Relations

High School Diploma