Francesco Minghini Email & Phone Number

Milan, It

Milan, It

1. Supporting companies in short term strategic marketing assignments, acting as Temporary CMO.2. Working with startup and scaleup as Consultant in:a. Branding & Positioningb. Marketing & Communicationc. Team Organization and Coaching

Milan, Lombardy, It

- Marketing, Branding, Digital, Creative Lead for seven countries.- France Country Manager – ad interim since Oct ‘22- Manage a team of 19 talents across Marketing, Creative, Digital, Delivery, Food Innovation

Milan, Lombardy, It

Florence, Tuscany, It

Milano, Mi, It

Scale up the Italian business and then leverage best practices, know-how and processes to open up new markets.- Responsible for both Italian and French markets in terms of sales, customers acquisition, growth KPIs- Developing brand and business strategy- Leading all digital marketing initiatives- Managing & coordinating a team of 11 motivated people in the following functions:- ADV- Social & PR- UX/UI- CRM- Customer Care- Fashion Merchandising

Cassina De' Pecchi, Lombardy, It

- Leadership of Brand Management & Strategic Development- Creation & development of ATL & BTL - Trade marketing & revenue management - Digital Marketing - Social Media management and advertising- 3 reports managed: Marketing Assistants

New York, Us

- Leadership in the planning and management of marketing plans- Development of 360° marketing campaigns, including advertising- Creation and execution of trade marketing plans - Management of 2 reports: BM e Mktg Assistant

Purchase, New York, Us

- Extended responsibilities to the whole Non Carbonated Team (Sport Drinks, Juices, Iced Teas)- Management of 5 reports: 2 BM + 3 Mktg Assistants

Purchase, New York, Us

- Extended responsibilities and direction of the Sport Drinks & Juices team- Leadership of Marketing & Innovation for these brands- Management of 3 reports: Junior BM + 2 Mktg Assistants

Purchase, New York, Us

- Management & co-ordination of innovation projects for the Italian market, advertising included - Definition & implementation of operational and strategic marketing plans - Management of Sport Mktg & Professional Mktg platforms- People Management: Assistant Brand Manager

Blackfriars, London, Gb

Extended responsibilities to the Svelto brand.

Blackfriars, London, Gb

- Management & co-ordination of innovation projects for the Western European markets. In details, definition of new ideas and concepts, quail & quanti tests, mix development, launch P&L, advertising & activation development- Leadership of multifunctional teams (R&D, Finance, Supply Chain, Logistics, Market Research)- Definition & implementation of strategic marketing plans per country - Support, co-ordination and innovations roll out in 15 countries

Blackfriars, London, Gb

Definition of trade marketing plans, creation and implementation of in store & promo activities, sales support and trade activation of new launches

Vevey, Ch

Assistant Category Manager in the Chilled Dairy Products Division (internship)

Chicago, Illinois, Us

International Account and Strategic Planner Assistant at Leo Burnett's FCC Fiat Coordination Center.

International Marketing

International Marketing