I had the privilege of experiencing different areas and roles within the marketing & sales field, from category management to product development, from advertising & PR to digital marketing and commercial strategy. I started out my career 20 years ago in the FMCG industry in marketing oriented companies such as Nestlè, Unilever and Pepsico. I am always in need for new challenges so I first moved to the entertainment world where I worked for the most innovative Italian TV company, Discovery. I then changed paradigm and jumped into the startup e-commerce business. I began at Cortilia the first Italian e-grocery, then move to Greenchic, a pioneer of sustainable fashion and lastly I surfed at Poke House, Europe’s leading fast casual group, helping to grow the business one bowl at the time.Today as Fractional Marketing Executive I support my clients in strategic temporary initiatives mostly in the area of branding & marketing. I am also a Personal Development Coach, certfied by an ICF accredited academy. I take my customers on a journey to discover their potential and resources through new and incredible awareness that enable them to achieve both personal and professional goals.