The Round Table https://www.theroundtable.it/ è un laboratorio non convenzionale di comunicazione integrata - Progettazione strategica, Relazioni Pubbliche, Eventi, Marketing Relazionale, Sponsorizzazioni e Partnership, Editoria multimedial, Web PR – fondato nel 2009 da Francesco Moneta, già Responsabile Marketing e Mass Media del Teatro alla Scala dal 1983 al 1986 e Amministratore Delegato di EGG comunicazione integrata dal 1987 al 2009. In questo periodo Francesco Moneta ha vinto 55 Premi della Comunicazione di varia natura - Targa d'Oro, Assorel, Promotional Global Awards, ESA, Bea, EuBea, NC Awards, Gran Prix Stella d'Oro - grazie a soluzioni efficaci e innovative adottate per clienti tra i quali Accenture, Alfa Romeo, Barilla, Bosch, Consorzio Tutela del Gavi, Danone Galbani, De Agostini, Dyson, FIAT, Fila Giotto, Hasbro Italy, Ministero della Gioventù e Comune di Milano, Nestlè Waters, Philips, Piaggio, Procter&Gamble, SAI Assicurazioni, Gruppo SNAI, Telecom Italia, UNIRE, Università Bocconi, Vodafone, Walt Disney, Zurich. Tra le expertise distintive: la comunicazione del Vino, del Cibo e dei loro Territori; il Brand Heritage e la valorizzazione della Cultura d'Impresa; la comunicazione d'Impresa con l'Arts Factor attraverso le Arti e la Cultura; Il Brand Urbanism con progetti urbani 'smart' di Innovazione sociale, con particolare attenzione alle Arti e alla Cultura diffuse nelle Città. Nel 1983 The Round Table ha fondato con Federculture il Comitato CULTURA + IMPRESA. Nel 2019 ha creato il progetto SMIM - SMart Interactive Museum - dedicato ai Musei e agli Archivi d'impresa. Nel 2020 ha dato vita alla piattaforma formativa, informativa e di servizio IL NUOVO ENOTURISMO. Nel febbraio del 2021 The Round Table ha partecipato alla fondazione di BRAND FOR THE CITY, la prima società dedicata al Brand Urbanism, società che ha abbandonato nel 2024 per profonde divergenze etiche e professionali con il presidente.

Il principale Osservatorio di benchmakring nella Comunicazione d'Impresa associata alle Arti e alla Cultura, declinando l'ARTS FACTOR.

IL NUOVO ENOTURISMO è una piattaforma di informazione, formazione e servizi di comunicazione dedicata a Consorzi di Tutela e Produttori di Vino per favorire lo sviluppo di un settore strategico allo stesso tempo per la Filiera integrata del Vino, e del Marketing turistico di molti territori italiani www.ilnuovoenoturismo.i

I suggest and plan strategic and communication activites together with other Board Members

I manage Marketing and Communication of 'Villa Arconati Project', which aims to create an innovative Fundraising and Developement program in favour of the historic Villa Arconati Buildings, Garden, and the close 'Borgo'. We want to drive Culture& Arts projects together with Creativity, Innovation and Work opportunities for Young Generation. www.villaarconati.it

http://www.russiatourism.ru/en/VISIT RUSSIA EVENTS in Milano is part of the VISIT RUSSIA International Network already established in 9 Countries - quickly growing worldwide - by the Ministry of Culture of the Russian Federation. Our goal is to promote 'Russia Destination' from Italian and Swiss /Canton Ticino markets planning and developing Mkt & Communication programs.

M-WAM - Milano World Arts Map: to create a living map of the City of Milan and a network of the multicultural expressions of creativity in the area. HOW? Looking for, aggregating and connecting the Atelier of Foreign Artists working in the Area of ‘Milano Citta’ Metropolitana’.WHY? To create - through the Arts and Artists - bridges and connections with multicultural communities, opening dialogues and promoting mutual attendance of foreign artistic cultures: for the Milanese towards the World, for foreigners towards Milan and Italy. To assign a new role to the cultural institutions in Milan: not only the place of production and exhibition of the Arts, now also of multicultural interconnection. To improve the energy and skills of the International Artists in Milan bringing different cultures, encouraging dialogue, interaction, contamination.WHAT? The Project plans to act: I. MAP OF ARTISTIC CULTURES IN MILANO (the M-WAM.org digital interactive platform and the on-off-line social network for the Community of non-Italian Artists in Milan). II. NETWORK (creating the WAM Atelier, a coworking space for international Artists living in Milano) III. ACTIONS (Creative contest MILANO CITTA’ MONDO, in cooperation with European Commission, reserved to International Artists in Milan and Young Artists working in Italy. Collective Performance to open the Civil Society Pavillion in EXPO 2015. Events and performances in and around International Artists Ateliers in Milano. Milano Citta’ Mondo Contemporary Group Exhibition at Fabbrica del Vapore, in Milan.IV WAM Cafè, an area of digital relationship and a physical, permanent or temporary, space in Milan of interchange and socialization)

I am involved in strategic planning of clients' projects and pitches. I am improving 'The Arts Mood' events concept, together with The Round Table' Team

ARS - Arte che realizza Occupazione Sociale is a national contest promoted by Fondazione Italiana Accenture and powered by IDEA TRE 60. It will support with a million of euros the best project aimed to create job opportunities through restauration and improvement of Italian cultural heritage.

I am involved in strategic planning and coordination of some of their own projects, pitches and clients

I am improving '24Cultura d'Impresa' project , which involves also NewtonLab and 24ore Cultura companies

I've been Founder and Managing Director of EGG since 1987 until 2009. EGG has been a communication consultancy Agency acting in Integrated communication programs, Public Relations, Events and Sponsorship. Since 1994 to 2009 we won 51 Awards – Targa d’Oro, Assorel, Promotional Global Awards, ESA, Bea, EuBea, NC Awards, Gran Prix Stella d’Oro – assigned to projects I managed for clients such as: Accenture, Alfa Romeo, Barilla, Bosch, Danone Galbani, De Agostini, Dyson, FIAT, Fila Giotto, Hasbro Italy, Nestlè Waters, Piaggio, Procter&Gamble, SAI Assicurazioni, Gruppo SNAI, Telecom Italia, UNIRE, Università Bocconi, Vodafone, Walt Disney

Concept and Management of the Italia Oggi newspaper launch, through an integrated communication plan

Management of Press Office, Media Planning and Sponsorship&Events activities, included the 'Palatrussardi Project' opened by the Frank Sinatra Concert

Management of Fund Raising, Audiovisual Media Production, Licensing and Marketing activities