My unique background, which includes work on social campaigns, production, new media, and public affairs, positions me well to lead sustainability initiatives.I started out in 1997 working on social action campaigns with Ministero dell’ambiente. I had to figure out how we would empower our audience to take action by using the bike as a serious alternative in urban mobility, covering the social issues that mattered to them, which started my thinking about how to affect social change.From there, I moved into the waste sector by making the great behaviour campaigns of the 90’s on recycling. I was fortunate that my then-boss at XYZ was recruited to be the referrent for Comieco and Replastic, two most important syndicate for plastic and paper waste.When I moved into a new role covering all Legambiente campaigns (XYZ), I got more involved in environmental work. In those years some of my campaigns won Advertising prices in Italy. Now in Forchets I continue working on environmental issues again with Legambiente and more on social issues with Cini, an Indian NGO, adding to those items all the skills I developed by using the powerful means of web and social media communications.My objectives are focusing on how corporate citizenship can shape the business of today by improving the sharing of values and practice with those people who can no longer be called the "target".