Francesco Petronelli Email & Phone Number

New York, NY, US

New York City Metropolitan Area

• Extension of role’s responsibilities to Client Onboarding and Acquisition

New York City Metropolitan Area

• Collaborate with tech, product and data analysts to uncover customer and business needs
• Plan and conduct user research to define opportunities through usability and empathy studies
• Champion prioritization of design enhancements grounded in research and business analysis
• Apply human centered design methodologies to strategically define ideal banking experiences
• Contribute to elevating the standards of internal design systems and best practices
• Create and facilitate design led workshops to build alignment across partners and teams

New York City Metropolitan Area

• Plan and coordinate monthly events and work-sessions featuring Service Design experts
• Facilitate community engagement through connection building and content sharing
• Build a liaison between SDN Global and chapter–attending conference calls
• Maintain chapter through operational tasks, including budgeting and accounts management

New York City Metropolitan Area

• Lead project teams to achieve the highest performance, managing timelines and team harmony
• Set quality standards, understanding client’s goals, business requirements and constraints
• Lead and contribute to develop insights, define opportunity areas, and envision concepts
• Lead and contribute to create user feedback loops through build, test & learn cycles
• Lead and contribute to prioritize MVP features and create strategic product roadmaps
• Develop Service Design tools and capabilities for team adoption and business development

Greater New York City Area

• Plan and conduct research, including workshops, user interviews and usability testing
• Drive the synthesis of research findings and communicate them to shape decisions
• Articulate service experiences through storyboards, journey maps and service blueprints
• Plan and conduct user requirements analysis, task analysis and conceptual modeling
• Produce personas, flowcharts, wireframes, prototypes and design documentation
• Design user interfaces, interactions and information architecture using iterative techniques

Greater New York City Area

• Translate campaigns, brand activations and event communication into digital experiences
• Design user flows, wireframes and prototypes for websites, splash pages and microsites
• Adapt brand guidelines, campaign key visuals and marketing strategies to digital channels
• Deliver detailed documentation of responsive design components to developers

Greater New York City Area

• Design wireframes, user flows, interactions and UI specifications for the company website
• Overlook web development to ensure the correct implementation of the design
• Define templates, typography, colors and imagery style to support the brand identity
• Create style guides ensuring a consistent design language across printed and digital material
• Design presentations to communicate design and marketing proposals to brand-partners
• Evaluate emerging technologies to provide perspective for adoption in design proposals

Shanghai City, China

• Align school operations across China, Russia and Indonesia through workshop facilitation
• Produce service blueprints, task analysis and user journeys to identify opportunities for automation
• Design digital tools for academic data collection and school administration
• Utilize brand visual guidelines to design components libraries for digital products
• Overlook design implementation working with the tech team through iterative techniques
• Design digital tools to facilitate prospect customers data collection and outreach

Shanghai City, China

• Tutor students on the application of Service Design tools, from research to prototyping
• Analyze case studies through reverse engineering techniques to envision new solutions
• Facilitate workshops about scenario framing, journey mapping and personas generation
• Introduce techniques for research data visualization and design strategy communication
• Facilitate debate on Service Design thinking, project development and client consultancy

Shanghai, China

• Lead Service Design projects, from discovery to product and service delivery
• Plan and facilitate research and workshops to align on strategy and uncover opportunities
• Design low to high-fidelity prototypes and product specs for B2C/B2B digital experiences
• Establish a Service Design studio practice through work sessions and business development

Shanghai City, China

• Participate in research planning and facilitation through interviews and survey studies
• Design current and future state service blueprints and customer journey maps
• Design low to high-fidelity prototypes and product specs for B2C/B2B digital experiences
• Work closely with developers to ensure feasibility and correct implementation of designs

Shanghai

• Design key visuals for creative events and music festivals
• Create printed and digital marketing material
• Adapt graphic designs for different event venues

Shanghai

• Assist production team with desktop research, trend analysis and concept developing
• Design presentations and research data visualization for conferences
• Identify media partners and speakers for events

Master'S Degree, Service Design

• Analyze, envision and design innovative user-experience within a service system. • Understand Service Design tools, such as customer.

Master'S Degree, Service Design

• Apply the tools of design research, including literature review and empirical data analysis. • Envision collaborative models within.

Bachelor'S Degree, Industrial Design

• Design industrial products according to material and manufacturing constraints. • Understand methodologies for sustainable design.