Francesco Petronelli Email and Phone Number
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Francesco is a Senior Service Design Manager at Capital One, with focus on Treasury Management and Client Onboarding, and leads the Service Design Network chapter in New York.With experience in both agency and in-house teams across Europe, Asia and the US, Francesco works at the intersection of design and strategy, mastering skills in service design, user research, product strategy and organizational design.In his past role as an Associate Director at frog, he consulted for clients across multiple industries and significantly contributed to establishing a formal service design practice in North America.
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Chapter Co-LeadSdn New York ChapterNew York, Ny, Us -
Senior Service Design Manager, Tm And Client OnboardingCapital One Sep 2023 - PresentNew York City Metropolitan Area• Extension of role’s responsibilities to Client Onboarding and Acquisition -
Senior Service Design Manager, Treasury ManagementCapital One Feb 2022 - Sep 2023New York City Metropolitan Area• Collaborate with tech, product and data analysts to uncover customer and business needs• Plan and conduct user research to define opportunities through usability and empathy studies• Champion prioritization of design enhancements grounded in research and business analysis• Apply human centered design methodologies to strategically define ideal banking experiences• Contribute to elevating the standards of internal design systems and best practices• Create and facilitate design led workshops to build alignment across partners and teams• Lead successful teams through mentoring, coaching and career development plans -
Chapter Co-LeadSdn New York Chapter Dec 2021 - PresentNew York City Metropolitan Area• Plan and coordinate monthly events and work-sessions featuring Service Design experts • Facilitate community engagement through connection building and content sharing• Build a liaison between SDN Global and chapter–attending conference calls• Maintain chapter through operational tasks, including budgeting and accounts management -
Associate Director, Service DesignFrog May 2021 - Jan 2022New York City Metropolitan Area• Lead project teams to achieve the highest performance, managing timelines and team harmony• Set quality standards, understanding client’s goals, business requirements and constraints• Lead and contribute to develop insights, define opportunity areas, and envision concepts• Lead and contribute to create user feedback loops through build, test & learn cycles• Lead and contribute to prioritize MVP features and create strategic product roadmaps• Develop Service Design tools and capabilities for team adoption and business development• Manage direct reports and mentor junior colleagues, providing support for their growth -
Senior Interaction DesignerFrog Sep 2018 - May 2021Greater New York City Area• Plan and conduct research, including workshops, user interviews and usability testing• Drive the synthesis of research findings and communicate them to shape decisions• Articulate service experiences through storyboards, journey maps and service blueprints• Plan and conduct user requirements analysis, task analysis and conceptual modeling• Produce personas, flowcharts, wireframes, prototypes and design documentation• Design user interfaces, interactions and information architecture using iterative techniques• Mentor junior designers and participate as a contributor to an interdisciplinary team -
User Experience ConsultantMatte Projects Jul 2018 - Sep 2018Greater New York City Area• Translate campaigns, brand activations and event communication into digital experiences• Design user flows, wireframes and prototypes for websites, splash pages and microsites• Adapt brand guidelines, campaign key visuals and marketing strategies to digital channels• Deliver detailed documentation of responsive design components to developers -
User Experience SpecialistWessco International Sep 2017 - Jun 2018Greater New York City Area• Design wireframes, user flows, interactions and UI specifications for the company website• Overlook web development to ensure the correct implementation of the design• Define templates, typography, colors and imagery style to support the brand identity• Create style guides ensuring a consistent design language across printed and digital material• Design presentations to communicate design and marketing proposals to brand-partners• Evaluate emerging technologies to provide perspective for adoption in design proposals -
Senior User Experience DesignerEf Education First Nov 2015 - Nov 2016Shanghai City, China• Align school operations across China, Russia and Indonesia through workshop facilitation• Produce service blueprints, task analysis and user journeys to identify opportunities for automation• Design digital tools for academic data collection and school administration• Utilize brand visual guidelines to design components libraries for digital products• Overlook design implementation working with the tech team through iterative techniques• Design digital tools to facilitate prospect customers data collection and outreach -
Adjunct Lecturer, Service DesignTongji University Nov 2015 - Jan 2016Shanghai City, China• Tutor students on the application of Service Design tools, from research to prototyping• Analyze case studies through reverse engineering techniques to envision new solutions• Facilitate workshops about scenario framing, journey mapping and personas generation• Introduce techniques for research data visualization and design strategy communication• Facilitate debate on Service Design thinking, project development and client consultancy -
Senior Service DesignerWilddesign Jul 2015 - Nov 2015Shanghai, China• Lead Service Design projects, from discovery to product and service delivery• Plan and facilitate research and workshops to align on strategy and uncover opportunities• Design low to high-fidelity prototypes and product specs for B2C/B2B digital experiences• Establish a Service Design studio practice through work sessions and business development -
Service DesignerWilddesign Nov 2013 - Jul 2015Shanghai City, China• Participate in research planning and facilitation through interviews and survey studies• Design current and future state service blueprints and customer journey maps• Design low to high-fidelity prototypes and product specs for B2C/B2B digital experiences• Work closely with developers to ensure feasibility and correct implementation of designs -
Graphic DesignerThe Ice Cream Truck | Tictcreative Aug 2012 - Aug 2013Shanghai• Design key visuals for creative events and music festivals• Create printed and digital marketing material• Adapt graphic designs for different event venues -
Researcher And Concept DeveloperTedxshanghai Sep 2012 - Feb 2013Shanghai• Assist production team with desktop research, trend analysis and concept developing• Design presentations and research data visualization for conferences• Identify media partners and speakers for events
Francesco Petronelli Skills
Francesco Petronelli Education Details
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Service Design -
Service Design -
Industrial Design
Frequently Asked Questions about Francesco Petronelli
What company does Francesco Petronelli work for?
Francesco Petronelli works for Sdn New York Chapter
What is Francesco Petronelli's role at the current company?
Francesco Petronelli's current role is Chapter Co-Lead.
What is Francesco Petronelli's email address?
Francesco Petronelli's email address is fr****@****mail.it
What is Francesco Petronelli's direct phone number?
Francesco Petronelli's direct phone number is +131047*****
What schools did Francesco Petronelli attend?
Francesco Petronelli attended Politecnico Di Milano, Tongji University, Politecnico Di Milano.
What skills is Francesco Petronelli known for?
Francesco Petronelli has skills like Illustrator, Design Research, User Experience, Concept Development, Product Design, Photoshop, Service Design, Branding And Identity, Interaction Design, User Interface, Concept Generation, Indesign.
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Francesco Petronelli
Area Coach Presso Bfm Foodstore Management Srl (Franchisee Kfc Italia)Greater Bari Metropolitan Area -
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