Frances Cordaro Email & Phone Number

Sydney, Nsw, Au

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Provided leadership and managed the performance of the Marketing and Communications team by enabling a culture of innovation, establishing clear work objectives, providing feedback, and coaching to build employee capability.Developed positive media relations and established proactive traditional media strategies to promote NSWIS achievements and initiatives, while supporting communication responses to critical incidents.By using data insights, successfully led, developed and implemented an integrated and data driven digital content strategy to strengthen brand position, reputation and commercial opportunities while increasing engagement of the NSWIS brand. A highlight was the athlete documentary series called NSWIS Lights Up. Developed strong relationships with Ministerial staff and NSW Government agencies across key portfolios including the Premier’s Office and Minister for Sport to deliver major events and media opportunities, while ensuring compliance with NSW Government communication policies and organisational reporting, including production of the Annual Report.Developed and managed an effective internal communications program that engaged and educated employees, supported the development of the NSWIS high-performance culture, and raised awareness of key initiatives.Oversaw the management and production of all internal and external events and communications, including on behalf of the CEO, for key strategic initiatives, change programs, ministerial briefings, reporting and announcements.Successfully identified commercial opportunities, negotiated mutually beneficial partnerships, leveraged relationships to influence the growth of existing partnerships, and delivered exceptional customer service to exceed partnership expectations. Supported the delivery of NSWIS corporate functions including the biennial NSWIS Awards, as well as their media and communication plans.

Sydney, New South Wales, Australia

Sydney, Australia

Successfully led the end-to-end planning and execution of the State Conference for 80 key industry professionals, which involved meticulously coordinating of all event logistics (catering, AV setups, and technical requirements), from securing the venue and negotiating venue and speaker contracts to overseeing the event’s overall design and atmosphere, ensuring it aligned with our organisation's brand and objectives and was delivered on budget.Managed and facilitated member education, networking, health and wellbeing events and programs, including the facilitation of member golf days.Developed and managed an effective communication strategy for members in relation to professional development, education workshops and networking events, contributing to GMA website and member newsletters. Ensured the deliverable outcomes regarding all relevant national and state corporate partnership obligations were met at relevant events and supported the maintenance of financial reporting processes.

Developed and implemented the media and communications strategy to positively promote the Australian Youth Olympic Team and the Youth Olympic Games in Australia. I was invited by the International Olympic Committee to present the strategy as an example of best practice.Developed and implemented the marketing, communications and promotions strategy to positively promote the AYOT, and the Youth Olympic Games (YOG) in Australia.Developed and managed digital media platforms, including Team website and social media sites. Managed and produced content for social media including video, audio, EDMs, press releases, athlete biographies and feature articles - for traditional and new media.Successfully oversaw the media operations - liaised with IOC, broadcast rights holders, radio and print media, sponsors, PR agencies, government, games organisers and athletes to successfully promote the athletes and the national federations. Liaised with key stakeholders including government, commercial partners, and Team Executive Chef de Mission Susie O’Neill and Ambassador Jessica Fox while managing four staff.

Sydney, Australia

Developed the strategic plan to highlight the Olympic sport traditions and values so as to teach life values and life skills to Australian school students. Featuring initiatives such as Chat to a Champ, Olympic Day and cross-curriculum lesson plans, the program was recognised as one of the top five Olympic education programs in the world.Content production for traditional and new media including social, video, audio, EDMs, press releases, athlete biographies and feature articles, AOC Annual Report, AOT Handbook, Olympians Club Newsletter. Organised media conferences at AOC events such as Games milestones, Team uniform launch, athlete selections and sponsor announcement. Strategic planning, program design, implementation, marketing and communication of Australia’s Olympic education program for primary and secondary schools. Managed and delivered program activities including Chat to a Champ - an online video chat between Olympians and students, Olympic Day – national annual school sports fun day, Resource Development – Olympic themed lesson plans, Talk to a Champ – national roadshow featuring Olympians discussing elite sport issues with secondary school students. Developed Ambassador Program. Worked with Olympians including Cathy Freeman, Jana Pittman, Matthew Mitcham, Nova Peris, Ian Thorpe, Scott Brennan, Jamie Dwyer and many more.

Bachelor Of Education (Bed), Human Movember And Health Education, Credit

Activities and Societies: Netball and Touch Football Representative at the University Games 1995 - 1999

Executive Certificate, Event Management, Distinction

Education record