- Brand Positioning & Strategy: Guiding the strategic elevation of Bontempi Casa's brand perception on both national and global markets, ensuring premium positioning in the design industry. - Led annual business plans and presentations for the department and conducted in-depth competitor analysis in luxury design/furniture markets.- Team Leadership: Managing cross-functional teams focused on trade marketing, digital marketing, and hospitality, aligning resources to drive brand and business growth.- Digital Communication Planning: Overseeing the strategic planning and execution of internal and external communication channels, involving media, PR, influencers and event strategies - enhancing brand visibility and engagement.- Client Relations: Personally handling relationships with key strategic clients, ensuring alignment with brand goals and fostering long-term partnerships.- Event Coordination: Leading the coordination of internal and external corporate events in collaboration with clients and partners, promoting brand values and expanding market reach.- Architect Network Development: Spearheading the expansion and development of a network of architects and designers, strengthening brand connections within the design community.- Award Promotions: Successfully promoted participation in prestigious design awards, including the Red Dot Design Award and German Design Award, which Bontempi Casa has won.- Customer Experience Optimization: Enhancing the customer experience across all major digital and physical touchpoints, contributing to a significant improvement in client satisfaction and brand loyalty.

- Build, develop, manage the company brand identity (mission, vision, values).- Implement the go-to-market strategy across all Regions.- Boost a strong company brand positioning that resonates with hotel customers, based on a consistent marketing strategy and KPI roadmap.- Provide marketing leadership and communication within other departments including Product, Sales and Brand Partnership.- Build a best-in-class global marketing organization. Drive performance by managing, motivating and developing individual contributors.Marketing Communication:• Define actions for visibility and brand awareness across all channels.• Train and update the Sales Force on new and existing communication/sales tools and solutions, go-to-market sales tools and global catalogues.• Start and maintain relationships with the main global industry Press outlets and key clients.• Oversee the creation of content for the corporate social media channels.Trade Marketing:• Responsible for the Marketing Plan, resource allocation and achievements of targets• Plan/execute/follow-up all marketing activities included in the marketing plan.• Manage all incoming leads, current clients and brands in a CRM-based approach.• Perform marketing intelligence analysis and gather literature on competitors.• Prepare a thorough market research analysis to serve as starting point for all sales activities.• Definition of pricing, product mix, communication strategies and monitoring reports.Brands Licensing Management:• Supervision and coordination of the Brand Licensing office in scouting, acquiring and managing luxury, fashion, perfumery and skincare brands for the high-end hospitality industry (Diptyque, Etro, Bottega Veneta, Malin+Goetz, etc).• Liaise with the HQ Brands Licensing Offices on existing and new Brands management.• Train and update the Sales Force on new and existing Brands.• Facilitate relationships between licensed partners and hotel clients to maximize sales results.

- Creation and deployment of the global retail concept and strategy for the brand within the design/furniture industry.- Definition of the multi-channel retail international marketing plan and new product launches on the local markets. - Location scouting, coordination of the design, architects and visual merchandising teams. - Store set-up management, KPI focus and local staff training. - Global weekly monitoring of results, planning of visual rotation and POP material.- Organization of store opening events, co-marketing activities and traffic-generating opportunities

- Planning and implementing the global marketing & communication plans.- Focus on Business to Consumer and high-end Hospitality segments and identify the correct targets.- Management of the international marketing budget.- Planning major product launches across all markets during key design events.- Database profiling and analysis through a CRM approach. Creation and implementation of marketing campaigns.- Media buying activities and global media plan management. - Coordination of local branches and distributors in the organization of tradeshows, events and multi-channel activities. - Creation of strategic guidelines to approach lighting/furniture/design stores to act as showroom partners, as part of the strategic business model developed in the design world.- Creation of a solid network of architects and key opinion leaders in the design/furniture industry to act as brand ambassadors and brand enthusiasts.- Management of press offices and public relations companies. - Promotion of comarketing projects with luxury, fashion and design brands.

The key tasks and responsibilities of the job included: - Management of the press office for the fashion brand ‘Andrew Mackenzie’.- Responsible for the brand communication strategy worldwide.- Organization and management of media events/shows, launch gatherings and international presentations (Sweden, Russia, Holland, United States).- Main contact point for the national and international fashion press, operative organization of press days, fashion shows and promotional events.- Strategic planner of the advertising campaigns and marketing activities aimed at increasing the label’s recognition and brand awareness. - Creation and management of the brand’s website.

The key tasks and responsibilities of the job included:- Handling the portfolio of foreign customers for the women’s fashion label LOOPS.- Acting as main referent for customers in the United States, Belgium, China and Japan.- Coordinator of the sales agents on the national and international territory.- Managing the global orders flow, from order confirmation to international invoicing and credit recovery. - Responsible of customer follow-up and customer service.

The key tasks and responsibilities of the job included:- Manager of the men’s department with direct supervision over a staff of 15 people.- Increased the quality and visual standards, handled first-hand customer service and customer satisfaction.- Compiled daily and weekly reports on sales figures and reported directly to the Regional Manager.- Studied and implemented strategies aimed at increasing the daily sales and the units-per-transaction ratios.- Trained, educated and motivated the newly hired salesforce.