As a Global Marketing & Communication Director with over 15 years of experience in the beauty/luxury/design industries, I have a proven track record of successfully developing and implementing comprehensive marketing programs that drive brand performance and revenue growth. At La Bottega Dell’Albergo, I set up and managed the marketing division and global team, overseeing corporate website revamp, social media content creation, digital production, events organization, and direct mailing campaigns. I also doubled revenue through the creation, activation, and management of the corporate e-commerce site.Previously, I served as Global Retail Manager at Technogym Spa, where I created and deployed the global retail concept and strategy, managed new product launches, and oversaw store set-up and staff training. Additionally, as International Marketing & Communication Manager Home & Hospitality, I planned and implemented global marketing & communication plans, managed the international marketing budget, and coordinated with local branches and distributors to organize tradeshows and events.With my Bachelor’s Degree in Economics and Master of Business Administration, I possess strong analytical and problem-solving skills. I am a fluent English and Italian speaker, with advanced proficiency in Spanish and French. Additionally, I have excellent communication and presentation skills, and I am proficient in MS Office Suite, Mac iOS Apple, Photoshop, Adobe, Salesforce, SEO, SEM, Canva, and Social Networks. My hobbies include videography, podcasting, and storytelling.
Listed skills include Marketing Strategy, Marketing Communications, Management, Public Relations, and 37 others.