Frances Cullen Email & Phone Number

Brisbane, Qld, Au

Queensland, Australia

Queensland, Australia

Australia

Australia

Brisbane, Australia

Led all facets of the retail, corporate and online Gift Card program for Flight Centre Travel Group brands, alongside launching the Gift Registry. • Increased Gift Card sales 20% YOY and redemptions by 28% YOY with minimal marketing budget. • Launched Gift Registry, promoted in Vogue and various digital channels including Flight Centre’s first Pinterest campaign. • Rolled out fresh carrier designs, as well as a new range of themed e-gift card designs and digital wallet functionality.• Optimised program, distributed internal comms, maintained corporate relationships, developed marketing plan and budget as well as resolved escalated customer issues.

Brisbane, Australia

Implemented reporting & internal communication initiatives for the transparency of marketing goals & ROI for internal & external stakeholders.• Established reporting process for national marketing campaign team to inform decisions for internal & external stakeholders by highlighting opportunities to optimise future campaigns & spend.• Created, designed, distributed & managed internal marketing campaign communication through various channels including direct text messages, a monthly 40+ page publication and various digital distribution channels.• Established new material & comms process to communicate head office strategies to front line consultants.• Created and maintained a brochure planogram with all preferred suppliers brochures for all Flight Centre store fitouts and website.

Brisbane, Australia

• Responsible for managing all aspects of the Flight Centre website and digital strategy including providing online support, guidance and creative solutions to multiple stakeholders; developers, design and usability, content writers, social media, SEO, SEM, DM, EDM, social media, product teams, advertising, national and state marketing teams. • Managed projects in a fast paced environment. Liaising with external stakeholders such as affiliates, aggregators, suppliers and agencies. Reporting on website key performance indicators through Analytics. • Honoured with nine team awards for consistently going above and beyond. • Won Annual Award for Marketing for outstanding performance and received a ticket to Macau Global Ball in 2014.

Front of House responsibilities at QPAC involved providing an exceptional standard of customer service to a high volume of diverse patrons, as well as clearly communicating directions in a large centre and knowing evacuation and health and safety procedures. As part of a small team of merchandise sellers, I handled large turnover of money in a fast paced environment with accuracy, and was familiar with a wide variety of stock. Work experience was also gained in Lighting, Audio-Visual, Registry, Production and Box Office departments.• Recognised for length of service with a badge at ceremony• It was a goal of mine to work in a place that provided a platform for the creative arts. • It was a job that didn’t feel like a job

As Online Marketing Assistant I helped develop, edit and test the new qtix website for its launch in April. I was asked to return to the department in an acting role to assist in all aspects of online and offline marketing including e-newsletters, updating and maintaining the qtix and QPAC websites and direct mail outs for an additional six week period.

Reporting directly to the CEO I was responsible for establishing a dynamic new not-for-profit NGO administratively and establishing and managing online communication with and five website and their social networks. Other responsibilities include event management for various functions and workshops, establishing and maintaining database, maintaining relationships with a wide range of government, business and community stakeholders, creating regular eNews updates for multiple projects, reporting successes of eNews, social media and website traffic, organising daily schedule and travel needs of the CEO, fielding general enquiries and assisting with additional project management as required.• Received 4 Interactive Media Awards and an Australian Web Award• Managed over 20 social networking accounts• Supervised and trained over 30 volunteers and interns

After ushering for the season of ‘Quidam’, I returned for the season of ‘Varekai’ as one of a limited number of VIP Hosts. I was responsible for the safety, happiness and general well-being of a large number of guests in the Tapis Rouge tent for pre, interval and post show functions, including corporate functions and events. No customer request too big or small!

Internship progressed into a full time position as Marketing Assistant, responsible for assisting Marketing Director and Coordinator in all aspects of Marketing such as developing event programs, e-newsletters, fliers, posters. Also responsible for assisting Public Relations and Corporate Development on a wide range of tasks including the collation of media coverage, collation and distribution of media kits, writing and filing of reports, and allocation and dissemination of tickets to VIP’s and corporate sponsors.

Bachelor Business & Bachelor Creative Industries, Majors: Marketing, Public Relations And Media And Communications

Copywriting Essentials

Essential Digital Project Management Workshop

Digital Marketing Certificate

Diploma Of Leadership & Management

Education record