Frances Darwin Email & Phone Number

Toronto, Ontario, Canada

Another Axis Consulting works with nonprofits to provide a range of services from strategic planning and program evaluation to communications and fund development services.Examples of projects include:•Development and execution of results-based accountability evaluations for harm reduction and mental health programs at Community Health Centres in Ottawa•Development of fundraising strategy for a leading association in Canada's refugee support sector

Toronto, Ontario, Canada

Untold Unknown partnered with emerging Toronto artists to create limited edition, beautifully crafted, sustainable apparel. Our designs acknowledged social and environmental themes that are often ignored by the status quo.

Toronto, Canada Area

Working with my most recent client, I am responsible for managing communications, event management, and general administrative tasks.With my former client, Ecosource, an environmental education charity, I:- Improved individual giving by 350% in 7 months- Centralized and streamlined external communications, ensuring brand consistency, organizational alignment and efficient use of staff time.- Designed and piloted a new awareness-raising event that also raised $4,000.- Assessed sponsorship readiness/capacity for long-term corporate partnerships.- Researched & made recommendations to improve the corporate engagement program

Toronto

ZooShare is developing North America’s 1st zoo-based biogas plant. It will recycle local food waste and manure from the Toronto Zoo into renewable power for the Ontario grid. This process will reduce GHGs by the equivalent of 10,000 tonnes of C02 each year, and will return valuable nutrients to the soil in the form of a high-quality fertilizer. Sales:➢ Researched, developed & implemented a Strategic Plan to attain organisational goals of raising $4.4M. ➢ Researched and cultivated the target market, doubling the supporter base in 2.5 years.➢ As the primary contact for summer staff, media and 700+ investors, managed relationships of all levels.➢ Facilitated and/or attended 200 events in 2.5 years, interacting with the public as the “face of ZooShare”.➢ Organized several events, including AGMs, board meetings and celebratory events (such as our project site groundbreaking, which required liaising with City and provincial staff, media, partners and stakeholders).➢ In collaboration with partners in the sector, developed the Community Bond Showcase to increase local engagement and understanding of investment opportunities in renewable energy projects.Marketing:➢ Lead the redesign of the ZooShare website. Updated and maintained the Wordpress site as needed.➢ Managed the Marketing budget and invoicing related to communications projects.➢ Coordinated social media campaigns and updated Twitter and Facebook daily.➢ Implemented paid Facebook campaigns and a Goggle Ads campaign➢ Wrote monthly blog content to increase rich-content and SEO of website.➢ Wrote monthly newsletters and used Mailchimp to segment 3,000 newsletter subscribers into meaningful groups (for specific communiqué).➢ Tracked monthly website and social media statistics, analyzed data and presented the results to the Board of Directors.➢ Designed marketing materials such as banners, signage, postcards, business cards and investment materials.

Toronto, Canada Area

Henna Heals offered a niche market the opportunity to express and empower themselves via temporary henna art. Our media coverage has generated thousands of hits per article, with accompanying likes, shares and tweets--creating international awareness of Henna Heals and our mission on a $0 marketing budget. At our height, Henna Heals' Facebook posts were reaching an average of 2 million people/week. ➢ Lead communications planning and integrated marketing to achieve the organizational mission of ensuring people with hair loss were aware of “henna crowns” as a global alternative to wigs, hats and scarves.➢ Grew a local non-profit into a global movement of 300 artists in under 5 years.➢ Designed and produced all marketing material and content.➢ Developed and implemented strategies to grow a Facebook community into 26,000+ followers.➢ Designed an international "Henna Crown Design Contest" that reached 200,000 people.➢ Produced 13 videos on YouTube of which the public has consumed 2 million minutes.➢ Researched, developed and disseminated health and safety information from scholarly articles and primary resources.➢ Reviewed and provided feedback on communications materials developed by henna partners.➢ Responded to thousands of global henna crown requests, connecting clients to local artists.➢ Organized and mounted the Henna Heals CONTACT photography exhibition (2014).

Whitby, Ontario

I was in charge of developing an exhibit for the 40th Anniversary of Durham Region that celebrated both the Region's past and present. We displayed artefacts and records in a chronological fashion, starting with our earliest records (1852) to present. I also designed a 3'x20' banner of selected Council Photos from 1889-2014. I designed a 2'x3' newspaper montage of the transition from Ontario County to Durham Region in 1973. It was a very successful exhibit, the largest the Regional Archives has put on to date, garnering both attention from municipal politicians and the media. A summary of some of my work can be seen here: http://www.durhamregion.com/news-story/4305728-durham-marks-its-40th-birthday/I also created a year-long Archives Exhibit for public display. In addition, I also interviewed, filmed and edited two oral history projects of prominent members of the Regional Municipality of Durham.

Toronto, Ontario

I worked part-time at Hitplay Productions, helping to develop a social media strategy for the film "15 TO LIFE Kenneth's Story". In addition to setting up the standard social media profiles, I have also created a Sparkwise page (an online tool for measuring social impact of a specific project). I also researched and sourced various infographics, statistics, photographs and video-links for the online campaign.

I founded Frances Darwin Photography as a way to empower women by capturing their life-transitions in a beautiful and meaningful way. Originally my company focused on maternity photography and wedding videography, however, I expanded this to include portraiture of cancer patients. I have also had a number of corporate clients, including: The Women’s College Hospital Foundation, The Aids Committee of Toronto (ACT) and Rethink Breast Cancer. I also photographed and designed a one-of-a-kind album for the grammy-nominated band Florence + The Machine.

Mars

I was selected to participate in an exclusive workshop held by Mars Discovery District entitled Entrepreneurship 201. This workshop focused on a collection of experiential, hands-on group workshops for entrepreneurs. The workshops introduced resources and activities that grew and reinforced my understanding of business strategy, marketing and communications, and perfecting a business pitch. Ultimately this workshop assisted me in the development of my business pitch for the MaRS Up Start competition, in which I was chosen as one of 10 finalists to compete in a prize for $10,000 of start-up funding.

While living in Korea I served as a national Film Critic for Korea’s only all-English magazine, “10”. I would write monthly articles about both newly released Korean and International films, as well films released to DVD. I was also sent on-assignment to Asia’s largest film festival, the Pusan International Film Festival. In addition to writing articles, I also researched and wrote a detailed report for the improvement of the magazine's online subscription process.

Researched and wrote The 2006 York Region Archives Directory, published for public use. Organized several hundred archival items for classification and repair

Bachelor, Film And Media Studies

- Graduated with a B.A. in Film Studies - Interim President of the Interfaith Council - Founded the "Student Symposium on Queen's.

Fine Arts, English, Sociology, A Levels