Founder of multi award-winning strategic brand agency SunnySideUp, Frances Greig is one of Australia’s leading for-purpose branding specialists.Her knowledge and expertise encompass research, strategy, design, communication and engagement, and her work is underpinned by a single defining element - impact. A highly regarded thought-leader, regular speaker and lecturer, Frances works closely with Australia’s most ambitious operators, boards, and senior leadership teams. From government, the arts, charities and NFPs, to social good initiatives in the commercial sector, she has played a pivotal role in conceiving, creating and delivering landmark projects that have reshaped the role of brand in Australia’s for-purpose space.Whether it's enabling teams to raise millions of dollars for their cause, connecting them with hundreds of thousands in their community, or rallying their entire workforce around a single vision for who they are and what they can become, her work is defined by the results it achieves. Frances’ commitment to impact has seen her amass over 33 national and international awards in the last five years alone. These awards have helped the for-purpose sector to thrive by benchmarking standards for brand, design, and communication.She believes that today, the for-purpose sector, social good and philanthropy as a whole are facing both complex hurdles and incredible opportunities in a rapidly changing landscape. With her deep understanding of the space and a readiness to embrace what’s next, Frances stands out as a leader driven by her passion for helping others create meaningful, lasting change through their people, their actions and their work.