Execute a comprehensive digital marketing strategy encompassing various facets such as branding, email marketing (both informative and sales-driven), and a strong social media presence across platforms like Instagram, Facebook, YouTube, and TikTok. This is further bolstered by engaging content creation through an ambassador program and in-house product videos, spanning blogs, product showcases, and captivating on-the-water videos. We also employ targeted advertising through Google and Meta platforms to enhance our online visibility.My responsibilities also include project managing the development of eCommerce websites on both Magento and Shopify, ensuring a seamless shopping experience for our customers. I also work with our team to improve our presence and sales via online marketplaces, including eBay, Amazon, Amazon International, and Walmart.com. To optimize our marketplace operations, we implemented VOLO Commerce and later ChannelAdvisor for efficient management and growth.I handle the administrative aspects of our financial operations through Quickbooks Online and Bill.com. This includes managing HR responsibilities, overseeing day-to-day operations, coordinating warehouse activities, and ensuring the smooth operation of our retail store. Through these efforts, we aim to create a well-rounded and successful business presence in the digital age and local community.

Public Relations for TEDxNavesink: IDENTITY. Hear ideas that expand your horizons and enjoy entertaining talks by speakers from around the globe as well as discovering new local voices. This year's venue will be housed in the Paramount Theatre, Asbury Park Convention Hall, and the Asbury Park Boardwalk on May 20, 2017.

Luxury Brand Consultant at g r e g o s + PartnersAbout g r e g o s + Partners:Gregos + Partners, a prestigious luxury brand consultancy, was established in 2001 by the visionary Frances Gregos. With a remarkable seventeen years of experience in the industry, Frances has honed her expertise in working with some of the world's most renowned luxury brands.Key Achievements:- Collaborated with elite clients, including Converse, John Varavtos, Stolichnaya, Beefeater, Diane von Furstenberg, Nike, British & American GQ, Italian Vogue, Louis Vuitton, and numerous other prominent brands.- Successfully marketed Aspen Fashion Week 2009-2010, contributing to its global recognition and success.- Leveraged extensive industry knowledge and global perspective to handle diverse projects for clients across the world.Experience Highlights:- Founded Gregos + Partners to provide unparalleled luxury brand consultancy services.- Relocated from New York City to Aspen, Colorado, where she capitalized on the area's appeal to upscale international visitors and residents, paving the way for exceptional opportunities.- Continues to excel in managing and delivering projects for a diverse clientele focusing on global reach.

Aspen Fashion Week is a destination fashion event designed to showcase and market winter resort, ski and technical outerwear in the home and playground of the most stylish consumers.  With informal presentations, après showings, on-mountain events and late night fashionable soirees, 2009 will launch the hottest fashion event to hit the Rockies.

Produced apparel and footwear Look Books, managed fashion show presentations and event production, conducted market appointments, managed PR agencies, managed image database, monitored and circulated press, developed marketing strategies for brand initiatives, developed recap reports for internal circulation, evaluated and acted as a liaison for ad value programs provided by advertising mediums

Pitched press and/or handled event production for the following clients: HBO Entourage Series, Style.com, Timex, Wet by Beefeater, Stoli Cranberi, Stoli Citros, Diane von Furstenberg and Stolichnaya partnership, Steven Spielberg’s “Taken” Experience, Liberty Mutual Insurance, The Kronan Cycle

Public Relations Specialist | Women's and Men's Ready-to-Wear & AccessoriesMedia Relations and Product Placement- Spearheaded media outreach efforts, establishing daily connections with leading stylists and editors to secure national and international press coverage.- Conducted pivotal market appointments for the preview of ready-to-wear and accessories, contributing to brand visibility.- Managed the meticulous tracking of press samples and store-borrowed items, ensuring seamless coordination.- Demonstrated a commitment to transparency by generating comprehensive weekly and monthly status reports for corporate and in-store circulation.Product Placement and Celebrity Engagement- Orchestrated collaborative efforts with costume designers and stylists to facilitate product placements in movies and television productions.- Expertly handled personal appointments and celebrity dressing, aligning the brand with influential figures and high-profile events.Event Coordination and Front-of-House Production- Collaborated closely with the PR director and Paris office to oversee front-of-house production aspects, encompassing ticket requests, seating arrangements, and re-see appointments.- Played an integral role in the orchestration of Louis Vuitton Women's Fashion shows F/W '01 and S/S '02, as well as the LV Men's Fashion Show F/W '01.- Assisted the director in orchestrating all press-related tasks for co-sponsored events, including notable collaborations such as the Watermill Foundation with Robert Wilson and the grand openings of flagship stores in Fifth Avenue, Puerto Rico, Dallas, and San Francisco.- Collaborated seamlessly with marketing teams to curate and deliver compelling press presentations, including Accessories Day '01 and Women's S/S Ready to Wear '02, elevating brand engagement and visibility.