Frances Olesen Email & Phone Number

Aarhus, Central Denmark Region, Denmark

As the Chief Operating Officer (COO), I am responsible for overseeing and optimizing the company's day-to-day operations while driving strategic growth and operational excellence.Key responsibilities include:• Operational Leadership: Leading daily operations to ensure alignment with business goals and strategic plans.• Strategic Planning: Collaborating with the CEO to develop and execute the company's long-term strategic plan.• Process Optimization: Implementing process improvements to enhance productivity, reduce costs, and improve overall operational performance.• Team Management: Leading and mentoring a high-performing team, fostering a culture of excellence and accountability.• Financial Management: Overseeing budgeting, forecasting, and financial reporting to ensure sound financial practices and efficient resource allocation.• Risk Management: Identifying and mitigating operational risks to ensure compliance with industry regulations and company policies.• Performance Monitoring: Developing and monitoring key performance indicators (KPIs) to track operational success and drive continuous improvement.• Stakeholder Engagement: Building and maintaining strong relationships with key stakeholders, including employees, customers, partners, and investors.• Innovation and Growth: Driving innovation and business growth by exploring new opportunities, markets, and partnerships.• Marketing Management: Developing and executing comprehensive marketing strategies to enhance brand visibility, engage target audiences, and drive business growth. Ensure a consistent and compelling brand identity across all channels and touchpoints.• IT Project Management: Leading and managing IT projects from initiation through completion, ensuring timely delivery, effective resource utilization, and alignment with organizational goals.

Aarhus, Middle Jutland, Denmark

As the Senior Salesforce Solution Architect, I was responsible for designing and implementing custom Salesforce solutions to support the company's business operations, and supporting optimization and automation with tools like EinsteinGPT, Unbabel, and GoAutonomous. In this role, I work to understand their requirements and develop scalable solutions that would improve efficiency, enhance customer experiences..Key achievements in this role included:• Responsible for the domain target architecture, roadmap and security.• Defined and dictated the documentation standard for projects on the domain.• Developed a release strategy and framework that ensured platform stability.• Coordinated activities across platforms and trains within the Architecture community to create synergy within the organization.• Supported portfolio creation, by providing input for new business ideas coinciding with cost estimations and risk analysis.• Performed RFPs on potential new vendors, and any platform evaluations and selections.• Translated business requirements into technical specifications for the development and test team.

Aarhus, Middle Jutland, Denmark

As the Salesforce Solution Architect, I was involved in various projects, including the initial rollout of LEAP - Upstream and the Covento CRM, Service & Marketing in Salesforce. In addition, I played a crucial role in setting up the operational infrastructure to support Salesforce post-launch and have been a member of the Design Authority to ensure overall architecture integrity.Key achievements in this role included:• Led solution design, development, and deployment of complex Salesforce projects from concept to delivery, involving multiple teams and stakeholders.• Collaborated with business and technical stakeholders to gather requirements, identify pain points, and recommend solutions to optimize business processes and enhance user experience.• Conducted discovery workshops, performed gap analysis, and delivered solution blueprints, architecture diagrams, and technical specifications.• Provided technical leadership and guidance to developers, administrators, and other team members throughout the project lifecycle.• Developed best practices, standards, and guidelines for Salesforce development and governance, ensuring scalability, security, and maintainability of the solution.• Conducted code reviews, identified and resolved technical debt, and ensured compliance with industry and Salesforce standards.• Provided strategic recommendations and roadmaps to align Salesforce solutions with business objectives and maximize return on investment.

Århus, Middle Jutland, Denmark

As the Solution Owner for Salesforce, I led the development of global processes and created a sustainability process for the organizational support structure. I was a member of the Change Advisory Board and participated in fundamental design principles workshops to define scope, data model, and scope. I analyzed data and the current system set-up to conduct a Fit/Gap analysis, and developed the overall Salesforce infrastructure while managing areas needed for development to ensure compliance with design principles.Key achievements in this role included:• Developed and implemented step changes for global processes, improving efficiency and reducing costs.• Established a sustainability process for the organizational support structure, promoting environmentally responsible practices.• Served as a member of the Change Advisory Board, providing expert guidance on all aspects of architecture and design.• Participated in fundamental design principles workshops to define the scope, data model, and overall structure of Salesforce.• Conducted a comprehensive analysis of data and current system setup to identify gaps and opportunities for improvement.• Led the development of Salesforce infrastructure, managing all aspects of development and ensuring adherence to Salesforce design principles.

Århus, Middle Jutland, Denmark

As the CRM Business Consultant, I was a key driver in the global rollout of Salesforce. My responsibilities included acquiring input from key stakeholders to develop system specifications and aligning business processes across each business segment. Throughout the length of the rollout, I ensured user acceptance through effective communication and input procedures, as well as maintaining follow-up after launch. In addition, I developed a sustainability process for organizational support post-launch, ensuring long-term success of the Salesforce implementation.Key achievements in this role included:• Implemented Salesforce Sales Cloud and Service Cloud worldwide, while aligning the business processes across each business segment.• Assessed impacted areas for onboarding Salesforce Marketing Cloud and Experience Cloud.• Managed request for proposals for key tools that would be incorporated into Salesforce.• Acquired input from key stakeholders to develop system specifications, ensuring that the system met the needs and requirements of the organization.• Developed and wrote comprehensive specification documentation used for system design, integration, and configuration, ensuring accuracy and compliance with requirements.• Provided effective training for trainers in overall system use, resulting in widespread adoption and use of the system.

Århus, Middle Jutland, Denmark

As the CRM Manager I was responsible for being the voice of the business while implementing technical processes for a Global Salesforce solution.Key achievements in this role included:• Acquired input from users across the Segment to develop business requirements.• Provided user training for Core Processes.• Maintained reports and dashboards for the Segment.• Improved data quality and highlighted problematic areas.

Århus Area, Denmark

As the Global Ecommerce Product Owner, I was driven by a customer-first approach, combining my expertise in agile methodologies, product strategy, and user experience design to create exceptional online retail experiences. With a deep understanding of the retail industry and a passion for leveraging digital tools to create seamless and intuitive customer journeys, I have successfully driven revenue growth and customer satisfaction across the various brands in Bestseller.Key achievements in this role included:• Championed user experience and conducted user research and employed a data-driven approach to prioritize feature development, resulting in an increase in customer satisfaction metrics.• Collaborated with cross-functional teams including IT, Retail, Online, Legal, Security, and Marketing to successfully develop a dual payment method on the ecommerce platform. This enabled a seamless gift card solution that can be used across channels and brands, providing customers with a unified shopping experience.• Lead product roadmap development and execution for the ecommerce platform.• Collaborated with brands and cross-functional teams including design, development, and marketing to deliver user-centric, high-quality ecommerce experiences by organizing requirements into functional areas to prioritize.• Participated in internal stakeholder project meetings to understand scope and core objectives.• Evaluated information from multiple sources, reconciling conflicts, breaking down high-level information into constituent details, abstracting up from low-level information to a general understanding, and distinguishing user requests from underlying business needs.• Established the technical vision and analyzed tradeoffs between usability and performance needs.• Acted as the liaison between the business, the development team, and the support team.• Managed third-party vendors and technology partnerships to ensure alignment with product strategy and business goals.

Århus Area, Denmark

As the Senior Business Analyst for Ecommerce I was required to possess a deep understanding of the ecommerce and be a key driver for the successful ecommerce projects. With a focus on delivering high-quality solutions to meet business needs, I worked closely with stakeholders to identify requirements, analyze data, and develop effective strategies. I used strong analytical skills and experience with a range of ecommerce tools and technologies. Developed the ecommerce strategies, analyzed trends, and provided insights to drive exceptional results.Key achievements in this role included:• Conducted thorough analysis of potential benefits of proposed solutions and identified areas of concern using advanced analytics.• Facilitated requirements elicitation workshops with stakeholders to define high-level requirements and assisted in organizing and prioritizing functional areas.• Reviewed development tickets and determined areas of impact, while providing accurate development time estimations.• Monitored development and testing progress and ensured timely delivery of releases, while proactively identifying and mitigating risks and issues.

Aarhus, Denmark

As the Performance Analyst, I provided expert analysis and clear communication of critical issues related to key account management. This high-exposure role required continuous interaction with stakeholders at all levels across multiple business units. My primary responsibility was the development, management, and continuous improvement of the program's Performance Management Framework, collaborating closely with the SBUs and Group across all relevant functions.Key achievements in this role included:• Conducted in-depth analysis of KAM-related issues, providing clear and concise conclusions.• Developed and implemented reporting requirements for Monthly State of Affairs (SOA) on KAM, providing key insights and updates to stakeholders.• Collected, extracted, consolidated, and analyzed customer data, ensuring continuous alignment of requirements from key internal stakeholders to all analysis performed.• Measured the performance of the KAM Program, maintaining and reporting on the program's budget.• Provided internal and external benchmarking with other key accounts and best-in-class organizations in B2B and relevant industries.• Developed, improved, and rolled out KAM-specific KPIs and tools & templates to be used for performance management & reporting across SBUs.

Orange County, California Area

As the Manager of Sales & Operational Analytics, I was responsible for overseeing the maintenance and accuracy of the global Salesforce.com CRM system. In this role, I served as the sole System Architect, working with teams across the US, UK, France, Germany, Denmark, Norway, and Sweden. I designed and implemented custom features and objects within the system, ensuring executive management had worldwide visibility into all business operations. Additionally, I worked to develop and implement efficient business processes within Salesforce, promoting a systematic and clear approach globally. As part of my role, I also developed key performance indicators (KPIs) and measurement tools that were used companywide and by individual Sales Divisions.Key achievements in this role included:• Successfully designed, developed and implemented customized features and objects in Salesforce.com, resulting in improved global visibility for Executive Management and enhanced sales performance across all regions.• Developed and implemented standardized business processes in Salesforce.com, leading to increased efficiency and accuracy in global sales and operational activities.• Provided comprehensive training and support to all Salesforce.com users across multiple regions, resulting in high user adoption rates and increased productivity.• Created and implemented company-wide KPIs and measurement tools, resulting in improved performance management and increased transparency across all sales divisions.• Played a key role in financial reporting, accounts payable, accounts receivable, operations, and sales, demonstrating a broad range of expertise and contributing to overall business success.

Orange County, California Area

As the Senior Business Analyst, I worked closely with cross-functional teams to identify and evaluate operational objectives, leveraging my expertise in gathering information and evaluating output requirements to streamline business functions. I provided regular reporting on campaign progress and worked with various departments to develop dashboards and reports to enhance Sales and Operations management.Key achievements in this role included:• Determined operational objectives by studying business functions; gathering information; evaluating output requirements and formats.• Reviewed current business area best practices, to suggest modifications within the organization.• Prepared regular reporting on ongoing campaigns and point out overall progress and highlight critical issues.• Monitored and coordinated with several business areas, including accounting, operations and purchasing.• Developed reports and dashboards to manage activities within the Sales and Operations departments.

Orange County, California Area

As the Business Analyst, I provided crucial support to the sales team by generating ad hoc reports to help them make informed decisions about ongoing campaigns. Additionally, I conducted detailed revenue analyses to identify potential opportunities and assist in budget planning by reviewing inventory purchasing and analyzing contract agreements.Key achievements in this role included:• Supported sales teams with ad hoc reports on current campaigns.• Analyzed potential revenue of prospective clients.• Reviewed current budget to suggest ongoing inventory purchasing.• Reviewed contracts to determine any possible conflicts.

Orange County, California Area

As the Performance Account Manager, my responsibilities included overseeing CPA & CPL campaigns to ensure contract fulfillment, reviewing publisher contracts to ensure inventory meets demands, supporting sales teams with sales material, and providing accounting with monthly billing information.Key achievements in this role included:• Responsible for performance division.• Monitored CPA & CPL campaigns in order to ensure contract fulfillment.• Reviewed publisher contracts and ensure inventory meets demands.• Supported Sales Team with sales material for upcoming client presentations.• Provided accounting with billing information monthly.

As the Client Services Coordinator, I developed relationships with advertising and public relations firms to increase company sales. Managed the key accounts, in order to ensure client satisfaction and retention, as well as on time delivery of projects. Key achievements in this role included:• Managed client expectations and needs. • Managed accounts receivables, payables and collections. • Conduit between the clients and development team. • Managed the number of hours spent per project in order to meet the client’s budget.

As the Associate Editor I have contributed to the successful production of compelling content and the efficient management of editorial operations. I gained exceptional skills in managing teams of writers, editing content for accuracy and clarity, and collaborating with other departments to ensure timely publication. I had to quickly adapt to the environment as I progressively increased my level of responsibility by meeting deadlines and having weekly communications with the staff, which resulted in a 25% increase in sales. Key achievements in this role included:• Created a focused customer service and tracking program. • Designed a revised format utilizing the latest software applications and helped launch a second publication. • Developed relationships with multiple advertising agencies in order to generate a revenue inflow.

M.B.A., Business Administration

B.A., Communications & Marketing

Education record