Reponsibility for planning and delivering the annual National Skills Academy for Power (NSAP) conference and People in Power Awards Ceremony. Responsibility for planning and delivering EU Skills/NSAP’s attendance at national events such as the Big Bang Fair and the World Skills Show. Worked with internal and external partners to refine and deliver a timetable of event appearances across the year including industry exhibitions, careers fairs and other sector attraction eventsCreated and managed marketing campaigns to support membership activities and commercial products and services Used email marketing system (SalesFusion) to create and deliver campaigns, evaluated their effectivenessManaged relationships with marketing agencies and other suppliers (Copywriting, Web Design and Print)Managed various websites – ensuring content is engaging and up to date using drupal CMSEvaluated and tracked conversion rates on marketing campaigns, and produced timely reports in relation to marketing campaigns. Drove the use of Customer Relationship Management (CRM) as a tool for campaign management. Undertook copy writing across a range of promotional materials for service lines and products. Developed, proof read and branded relevant marketing materials. Quickly built relationships with product owners and key stakeholders across the organisation and externally where required. Brand advocate for the organisation and governed the use of brands externally, ensured internal colleagues are creating material within brand guidelines. Produced externally facing PowerPoint presentations and other tools to be used as sales aidsDeveloped online training store with relevant internal departments and external agencies

• Successfully used Marketo to create, set and launch email marketing campaigns to Primary and Secondary schools with appropriate call to actions• Set up, monitored and tracked all campaigns within SFDC whilst working closely with inside sales to maintain a constant stream of leads• Worked with an external agency to create Microsite templates which were populated with content inline with our lead generation campaign messages and call to actions• Managed itslearnings attendance at regional ICT exhibitions including E2BN, West of England and Northern Grid for Learning, along with their attendance and sponsorship of National College of Teaching and Leadership Conference • Worked together with the UK Key Account Manager to construct, manage and run UK Customer Briefing event held at Warwick Castle for 50 delegates that included entertainment, internal and external speakers such as Microsoft and Groupcall. • Managed Social Media streams updating them in line with the UK business objectives and regional campaigns whilst monitoring and tracking specific activities • Maintained the content of the UK Website using CMS Lite together with the use of Google Analytics to track and analyse visitors, page visits and social media interactions. • Created and set up Google Adwords adverts that were message and region specific• Worked together with the Global Graphic Designer to create UK specific collateral whilst also creating website banners and case studies using Adobe InDesign CS6

Have responsibility for Marketing and Communications activity across Nu-way and CTC-UK businesses working closely with the senior management and sales teams to strengthen brand awareness in chosen markets and help drive sales, including the following achievements:-Developed and implemented a marketing plan in line with the business strategies with responsibility for 110k annual marketing budget. Successfully rebranded Nu-way and CTC-UK brands to reflect new business values, including all internal and external literature and collateral, Service Team van livery’s and Nu-way Training School. Managed CTC-UK’s attendance at a UK wide exhibition including product launches across multiple venues and including varied exhibition stand configurations. Successfully marketing Technical Training School and associated service through a combination of advertising and PRDesigned and implemented email marketing campaigns followed up by analysing open, click through and bounce rates with on-going data management. Managed numerous customer events including presence at Installer Live awards, H&V News awards and Renewables Roadshow awards.Worked with an external PR Company to develop a successful PR strategy in line with the Nu-way and CTC business strategies.Updated Spare Parts competitor pricing, identifying top moving products market pricing to provide an understanding of how competitors price throughout the UK and Ireland. Developed a quarterly Internal Newsletter to ensure employees are kept up to date with business activities and manage internal organisational announcements. Managed the Customer Survey process to identify how customers perceive the business and to allow improvements to be identified and implemented.

Worked within the Marketing team to support events including, sending invitations, stand set up and breakdown, shipment and management of marketing collateral and lead distribution and analysis. Managed Compuware's attendance at the Cable&Wireless Innovation Partner event. Worked within the Marketing team to plan, organise and execute large customer events (100+) along with other trade show conferences in Manchester and Olympia, London. Profiled customers for the Managed Service Providers team to identify key contact information including names, job titles and email addresses. Researched key partner accounts online to identify potential case studies and enable targeted marketing campaigns together with managing the BT reference programme.Updated Gomez benchmarks to identify top traffic websites for Germany and UK to provide an understanding of how market leaders and their competitors are performing. Improved quality of internal databases through ongoing data management.