Ashdale Secondary College is a distinctive, world class, educational community of excellence where all students are motivated to strive to achieve their best and to realise their potential in a values-rich environment. The focus of the College is on achieving academic success, student engagement and wellbeing, so that they feel valued at all times. The College measures its effectiveness through the achievement and character of our students and the integral part it plays in the community.As Marketing & Communications Officer, I work collaboratively with the Principal and members of the leadership team to develop, implement and evaluate a comprehensive marketing communications strategy for the College. I plan and implement marketing and stakeholder engagement programs to appropriately position Ashdale Secondary College and develop and maintain a comprehensive database of stakeholders for market research and marketing purposes. This role develops and maintains a style guide for consistent application to all communications and manages the coordination of all marketing events. I produce and coordinate a range of publications and promotional materials including advertisements, handbooks, newsletters, website and other social media content.

The five-star Intercontinental Perth City Centre — at the corner of Hay and King streets opened its doors 24 October 2017 with four restaurants and bars, a club lounge and six meeting suites. As a Marketing Executive - Restaurants & Bars, I generated strategy, promotions and campaigns to ensure our restaurants and bars are front-of-mind for customers to drive revenue and covers. I produced content to support the food & beverage campaigns through mediums such as social media, events management, activations, digital marketing and advertising. I acted as brand custodian and a creative strategist for Ascua, Heno & Rey, Graffiti on King Street, The Loft Lounge & Bar and the Gallery Meeting Suites. I worked closely with key internal and external stakeholders to ensure we met financial and marketing objectives.

Lion is one of Australasia’s largest food and beverage companies employing more than 7,000 people in Australia and New Zealand. Lion Dairy & Drinks' product portfolio includes dairy brands such as Masters Milk, Yoplait & Dare Iced Coffee as well as some proudly Tasmanian brands such as King Island cheese and Tasmanian Heritage. As a Sales Operations Executive, I was passionate about providing sales analysis and support. As a member of the State Lead Team I was responsible for developing reports to analyse promotional activity execution and monitor customer volume to assist in identifying potential sales opportunities. I champion data accuracy in Siebel and Business Objects as well as other related information to ensure timely action. I also managed state based event organisation, marketing, activation and customer relationship management initiatives.

Lion is one of Australasia’s largest food and beverage companies employing more than 7,000 people in Australia and New Zealand. Lion Dairy & Drinks' product portfolio includes dairy brands such as Pura Milk, Yoplait & Dare Iced Coffee as well as some proudly Tasmanian brands such as King Island cheese and Tasmanian Heritage. In this role, I work with a high performing Western Australian sales team to support the achievement of state sales goals. I manage and coordinate marketing activities, sales activations, promotions, key sales team meetings, events, sales drives and state planning forums. I managed the Masters sponsorship of the West Coast Eagles in 2017 and provided support for the Masters brand in terms of marketing, below the line advertising, social media and sponsorship activities. I managed below the line advertising requirements including point of sale and merchandise distribution and am a key member of the State Lead Team in providing business analysis and sales reporting. I provide coaching to the sales team in the use of sales systems and assist with financial reporting and analyses, rebate processing and the maintenance of customer price lists.

Minter Ellison Lawyers in Perth works with international, national and local clients doing business in Western Australia's burgeoning economy. The office delivers proven expertise in the industries that drive the Western Australian economy - energy & resources, property, projects and infrastructure, financial services, and government. In this role I was responsible for developing and executing all activities relating to business development and marketing communications to facilitate growth for the Perth office. I worked closely with the Head of Business Development, Perth the Perth office partners and the national business development team. My responsibilities included management of marketing communications, preparation of pitches and capability statements, assisting with national tenders and directory submissions, management of client and industry events, business planning, client and market analysis, marketing material production and CRM database management.

DLA Piper is a global law firm with 4,200 lawyers in the Americas, Asia Pacific, Europe and the Middle East, positioning us to help companies with their legal needs around the world. Their clients ranged from multinational, Global 1000, and Fortune 500 enterprises to emerging companies developing industry-leading technologies. They include more than half of the Fortune 250 and nearly half of the FTSE 350 or their subsidiaries. DLA Piper also advise governments and public sector bodies.As a Business Development Consultant at DLA Piper I was responsible for all marketing and business development initiatives for the Perth office. I also assisted in the business development activities for the national finance & projects practice group. I managed and assisted in pitch documents, capability statements and tender responses as well as organised and managed events which ranged from informational seminars to social events. My role was imperative in assisting with the growth of the Perth office's business and client database. I worked with the wider business development team at a national and global level. I specialised in the areas of finance & projects specifically in the area of energy & resources but also have a broad knowledge of other practice areas. I also conducted training sessions for new systems and processes that the firm wanted to implement from a business development perspective.

I was originally hired as a Marketing Coordinator at Burswood Entertainment Complex and was promoted to Marketing Executive in 2009. As a Marketing Executive, I was in charge of the marketing and promotional activities for the Restaurants and Bars portfolio of the complex. I implemented various promotions across the bars portfolio, a majority of which was with beverage companies such as Coca Cola, Lion Nathan, Fosters and various wine companies and worked closely with the Gaming department in cross departmental promotions. I managed and organised numerous events including nightclub guest performances, wine dinners, restaurant launches, themed dinners and radio station promotions. During my time at Burswood Entertainment Complex, I worked on the creation of various brands and restaurants including Carvers, Carbon Sports Bar, MINQ Bar & Lounge, Brucafe, 88 Noodle Bar and The Food Court.In this role I gained great experience in brand creation, brand management, the creation of signage, marketing communications, customer relationship management, client liaison and promotion implementation.

As a Marketing Coordinator for City Motors for Holden I managed all the marketing and advertising activities for the dealership. I also supported Automotive Holdings Group (AHG) in the implementation of their promotions throughout their dealerships. The marketing and advertising activities at City Motors for Holden ranged from HSV drive days, weekly advertising in the West Australian, online advertising, onsite signage and direct mail communication to existing and new customers.