Award-winning creative director/copywriter based in New York City. I've crafted social and TV campaigns for big brands (Google, Starbucks, JP Morgan Chase) at big agencies (VMLY&R, McCann, BBDO), led teams at social-first agencies (DEPT, 360i), joined in-house brands (American Express, Verizon), worked directly with clients (Thinx, MINDED), and helped pitch teams take home the W (United Airlines @72&Sunny).A few career highlights:✨ (Full-time) First CD to lead 360i's social team of 15+ creatives. Led Clinique's relaunch on social, Lean Cuisine's new creative strategy for a younger audience on social, and responsible for elevating work across Subway. Management highlight was helping creatives take the next step in their career.✨ (Freelance) Remote lead for Google's social teams at Swift (Seattle) across @madebyGoogle, @googlepixel, @waze. Plus, additional GCD role overseeing Venmo social and Paypal digital.✨ (Freelance) Lead creative for diversity projects including Google's AAPI Heritage Month OLV with Gold House (a non-profit that celebrates AAPI talent) and Verizon's 2023 DEI&I celebration of Black History Month + Women's History Month.As a Chinese-Australian who has lived in London, Tokyo, and now NYC, I'm always looking for opportunities to bring diverse voices to my brand storytelling.
Listed skills include Creative Strategy, Creative Direction, Copywriting, Interactive Advertising, and 21 others.