Frances Webb Email & Phone Number

As a seasoned freelancer, I've been sought out to lead pitches, present to clients, and manage creative teams of 10+ staff. ✨ 2024 recent clients + projects•Mojo Supermarket - Mix of GCD + CD roles across Peloton, Lululemon, Tula Skincare, and winning pitch team on Chobani Flip. Second recent pitch win for soon-to-be-announced client.•Wunderman Thompson - Microsoft pitch lead creative team with CCO, Ned McNeilage.•Castlery (direct to client) - CD and content creative for global digital and activation campaign. ✨ Clients include Google (Nest, Waze, Pixel), Google Small Business, Google Shopping, Starbucks, Target, Microsoft, American Express, JPMorgan Chase, Pampers, and Pfizer. ✨ Agency experience:Mother, Wunderman Thompson, 72&Sunny, VMLY&R, Cheil, Vayner, BBDO, McCann + McCann Health, VMLY&R, Saatchi&Saatchi (Budapest), BigSpaceShip, DEPT, 360i, Evoke, Edelman, The Working Assembly, StrawberryFrog, Liquid Sunshine, IMG (Endeavor), iCrossing, Barbarian, Swift, DiMassimo, Berlin Cameron.✨ Brand side experience:American Express, Verizon, Casper, Thinx period underwear✨ Direct to client:Castlery (US, Australia & Singapore markets), MINDED (DTC health tech, NYC), Over Easy Foods (NYC), Tuune (DTC birth control, UK)

New York, Us

Combination Group Creative Director and Creative Director roles✨ Peloton - oversight for performance marketing creative team across YouTube, TikTok, Instagram. ✨ Lululemon brand collab - creative lead on launch activations, lookbook, and influencer/ambassador activations. ✨ Pitch CD for pitch team on Chobani Flip (win) and soon-to-be-announced social platform brand.✨ Tula Skincare (P&G) - development of upcoming brand refresh and activations.

New York, New York, Us

Pfizer global COVID-19 vaccination social campaign.

London, England, Gb

Lead creative team on Target's 2023 back-to-college campaign across TVC + digital. Supported the wider Target creative team on the upcoming holiday campaign's activations + social.

Basking Ridge, Nj, Us

Developed the 2023 DE&I video + social campaign for Black History Month and Women's History Month.

Portland, Oregon, Us

Creative Director overseeing multiple teams on Google Pixel, Google Nest, and Waze organic social and product launches. This fast'n'furious role included oversight of multiple work streams, ensuring voice and visual guidelines are consistent, and pitching proactive content to Goolge clients. Key achievements:✨ Google IO annual event: led creative teams on 100s of content created prior to the event and live adaptations of content with the support of a stellar social strategy team. ✨ #MadeByGoogle live event: led creative team across animation-heavy stories and interactive social content to tease the event and throughout the live event. ✨ Google product launch social + global toolkits: Led creative teams on the development of Google Nest WiFi Pro and Google Pixel 7 suite of products (phone, watch, tablet, buds).The role evolved into Group Creative Director for Venmo (tasked with elevating the @venmo channels) and Paypal digital (pre-launch digital for new cryptocurrency), plus lead pitch team for StitchFix and Google Shopping.

New York, New York, Us

Annovera birth control, MSQA birth control campaign (Gen Z audience), and Sanofi multiple sclerosis campaign.

New York, Ny, Us

Lead script copywriter for Thinx's new 'heavy flow' TVC campaign and supporting digital site assets.

Amsterdam, North-Holland, Nl

Google x PAPER magazine campaign featuring celebrities, Google Map influencer campaign, Google Small Biz holiday social campaign, Cameo app holiday campaign with UK Dept team, Google shopping pitch with NYC Dept team.

New York, Us

Developed the Starbucks fall campaign across TVC + social.

Amsterdam, North-Holland, Nl

Lead creative on Google AAPI Heritage Month/DEI&I video in partnership with Gold House (nonprofit collective that celebrates AAPI excellence).

Oo

Joined the incredible United Airlines pitch team with the agency being awarded global creative AOR. Also supported the Samsung creative team.

New York, Ny, Us

Samsung Brand Studio role with the NYC + LA teams: developed global pitch campaigns, acted as lead CW on the Samsung Care+ toolkit, and supported the 2020 SoFi stadium experiential pitch campaign.

New York, Ny, Us

Lead copywriter responsible for introducing the new global tone of voice across site assets. As part of the agile marketing site team, we developed acquisition-focused content and used A/B testing to enhance the performance of americanexpress.com The optimized work was responsible for $30MM+ in additional revenue.

Beverly Hills, Ca, Us

Formally WME | IMG. Joined the creative team on projects that amplified that talent roster for Walmart, Nestle, T-Mobile, and Reebok.

New York, Ny, Us

Lean Cuisine activations and BWM Mini pitch team.

New York, Ny, Us

Orajel kids campaign, Vitafusion, Nair social/influencer activation, plus in-house Cannes projects.

New York, Ny, Us

Global TENA fem care campaign (digital, OOH, TVC). Other projects included Rogaine for women, Campbells, Dove chocolate, and the winning pitch team on Pfizer Oncology.

New York, Ny, Us

Social-first campaigns supporting a stellar team on Bud Light, Ritz, Trident, Spotify, and Snuggle.

New York, Ny, Us

Creative Director on pitches for health brands, Entyvio and Crisaborole.

New York, Ny, Us

A new staff role for the agency as the first Creative Director for social content across 15+ brands. I worked closely with CCO, Adam Kerj, to find creative opportunities to elevate the work and scale the social content. Key achievements:✨ Partnered with Social MD, Matt Wurst, to successfully pitch more campaign-driven work to client.✨ Restructured social creative teams to seamlessly integrate into the Creative Department where previously the groups were separated. ✨ Relaunched Clinique across multiple social platforms and led social activations for Clinique's global social-first campaign, #StartBetter.✨ Led the creation of a new tone of voice, brand guidelines, and visuals for Lean Cuisine's shift to a younger audience on social.✨ Guided 15+ creatives to help elevate work on brands including Subway, Smirnoff, Guinness, Scotts Lawn Care, Miracle-Gro, Coke Zero, FisherPrice, Enterprise, Alamo, and Hanes.✨ A few kind words from CCO, Adam Kerj:"I hired Fran to do one of the toughest and most challenging jobs in the industry. Really? Yes, really. Not only was she tasked to elevate and scale the social content across all 360i clients which she did successfully with fearless passion and commitment being who she are, as if that wasnt hard enough I also trusted her to together with me integrate everything social and make it a seamless, integrated part of the Creative Department. Which she also did kick ass style while keeping an eye on the work as well as the scopes as well as improving the brief and internal processes. Fran is greatly appreciated by both her colleagues and her clients as she has a clear POV on things and her nothing is impossible attitude gets shit done. She's also a great person to have in the room if you're going after new business so yes, if you are considering hiring her you should. I will kick your ass if you don't, mate."

New York, Ny, Us

First staff role in NYC as the creative lead on Pampers and European Wax Center (fastest growing US franchise at the time).Additional clients include Jim Beam, LG, Ssangyong, Sabra, and Jockey.Key achievements:✨ Lead digital creative team on Pamper's first global campaign. We pitched and sold an activation at Grand Central using 3D projections to feature UGC. This not only provided a PR opportunity for Pampers, we helped solve the brand's challenge of utilizing the thousands of photos fans were uploading to Pampers' platforms. ✨ Developed new FB apps for Pampers (back when FB apps were a thing!) and developed social videos for Pampers Swaddlers. ✨ Creative lead on the re-branding of European Wax Center where I crafted a tone of voice across all digital platforms, print collateral, and retail POS that is still used as a guide for agencies today.✨ Pitched and sold in a Sabra TVC campaign to do the impossible: get more consumers to each hummus during Super Bowl season. ✨ Lead creative team for Jockey underwear partnership with celebrity, Rachel Zoe. Developed site, social, print, as well as interviewing Rachel Zoe for an OLV series.✨ Mentored junior teams and created opportunities for talent to gain exposure on new briefs.

New York, New York, Us

I worked successfully as both a copywriter and art director with awards under both titles.✨ Clients included Cadbury, Schweppes, Cottee's, Australian Defence Force, AGL, Myki, Cricket Australia, City of Melbourne.Key achievements✨ Mentor and group teacher at AWARD School✨ International awards including Cottee's promo campaign, Schweppes OOH, Defence Force print, and Cadbury experiential/print campaign.✨ Presenting pitch creative with agency leaders

Chicago, Illinois, Us

Clients included Nintendo, 7-11, Suzuki, Cricket Australia

Education record

Education record

Bachelor Of Arts - Ba, Advertising