- Business Development: Onboarded new partnerships and diversified revenue streams, introducing CPA and CPC campaigns and driving YoY increase in affiliate revenue- E-commerce Operations: Oversaw shopbetches.com merch, launching new product lines and managing the product development lifecycle—from sourcing and design to quality assurance and marketing- Data-Driven Insights: Analyzed daily e-commerce metrics (site PVs, clicks, orders), resulting in improved conversion rates and revenue growth- Team Management: Led a team in launching the affiliate editorial business and managing the online merchandise shop, negotiating exclusive deals and complex agreements

- Strategy: Only revenue-focused hire for a newly launched startup, responsible for developing our monetization strategy, seeking out new partnerships, and growing revenue streams- Monetization: Launched and monetized two new websites, achieving successful product link conversion and total order values, including positive ROAS in paid marketing campaigns during the first quarter in operation - Partnerships: Formed strong affiliate relationships with merchants ranging from small startups to Amazon and Walmart, identified the best products to feature, and negotiated exclusive deals and commission rates- Data: Transformed daily revenue, traffic, and site performance data into actionable insights to identify opportunities and gaps by collaborating with content and product teams

- Managed relationships with key revenue partners for a portfolio of 10 sites- Onboarded 5 new partners to diversify revenue opportunities - Lead a diverse team of commerce editors and writers, partnerships managers, and data analysts- Served as the technical project manager overseeing the commerce product roadmap and lifecycle, from A/B testing and optimization to the creation of new features for improving operations and revenue- Managed the commerce editorial calendar to stay updated on current events, trends, and sales- Oversaw the sales pipeline and account management of sponsored CPA/CPM/CPC campaigns and provide reporting and performance summary- Coordinated cross functional projects between the commerce team and other departments in product, sales, marketing, finance, legal, and HR

Served as the global strategy lead for a portfolio of 300 titles, 240 websites, and 800+ social accounts across 80 countries and 36 languagesDeveloped educational resources for global teams, resulting in increased engagement and performance in editorial, social, SEO, video, subscription, newsletter, and e-commerce strategiesManaged cross-functional projects and launches, notably:- Website redesigns and relaunches on the Hearst Content Management System (CMS), coordinating with product teams on roadmap, feature rollouts, and localization/globalization efforts- Media Asset Management (MAM) platform for video syndication, allowing international teams to publish content while saving costs via access to global video libraries - Affiliate programs to diversify revenue sources, working with various ecommerce vendors and platforms- Facebook and Instagram accounts via Facebook Business Manager and YouTube Channels via YouTube Content ManagerPlaned and executed an annual Global Summit with 760+ executives from Hearst’s global editions, hosting training workshops and networking events to strengthen relationships and align strategies across marketsProduced editorial articles as a contributor for Hearst Magazine publications