Frances Zelazny Email & Phone Number

New York, Ny, Us

New York, Ny, Us

A new venture focused on decentralized biometrics (not blockchain!) to protect consumer privacy and enhance digital security, addressing a long-standing market need. We make personal data unhackable and ensure strong authentication without maintaining central honeypots. Our patented infrastructure underpins three main product offerings: (1) Decentralized identity cloud for embedded partners to apply their algorithms and deliver privacy-by-design solutions to market(2)Turnkey decentralized authentication including liveness detection, biometric matching, decentralized storage and integration into orchestration systems(3) Digital asset vault for private keys, backup passphrases, etc. with biometric authentication to ensure only the right person has access. Perfect for blockchain applications.

Charlotte, Us

The Deepfake Summit (www.thedeepfakesummit.com) is the only event exclusively dedicated to exploring and understanding the rapidly evolving, cutting-edge technology driving deepfakes, harnessing broad-based interdisciplinary expertise to advance their appropriate use, and creating solutions to protect and defend against the dangers of their exploitation. The inaugural event will be held in New York in early November 2024.

New York, Ny, Us

Independent strategic business consulting firm focused on the cross-section of business development and policy on the global stage with a focus on biometrics and identity, fintech, cyber, payments and analytics. Primary areas of activity are market research, business development, marketing strategy, communications and business plan writing and policy analysis for small and mid-size companies, multilateral agencies and non-profit organizations.

Tel Aviv, Il

Advise Israeli startups and scale-ups on growth strategies for the US market.

New York, New York, Us

Drove Signals Analytics' transformational positioning as a category leader in the advanced analytics market, leading to the ultimate acquisition by Kenshoo. Worked with Board and other C-Level executives on cohesive messaging, positioning and marketing strategies. Managed budget and marketing team, including oversight of ABM program execution, product marketing, field marketing, corporate communications, media and analyst relations and other strategic initiatives.

New York, Ny, Us

New York, Ny, Us

Work closely with CEO to conceptualize and formulate strategic initiatives that further the overall vision and mission of the company and ensure that the day-to-day activities of the company support those initiatives. On the marketing side, establish comprehensive marketing strategy, including brand positioning, messaging and execution. Establish demand generation programs to drive sales and revenue objectives in new and existing verticals across multiple channels and geographies. Manage P&L, corporate communications and global marketing team.

Washington, Dc, Us

The mission of the Secure Payments Task Force is to provide a forum for stakeholders to advise the Federal Reserve in its leader/catalyst and operator roles on payment security matters, and identify and promote actions that can be taken by payment system participants collectively or by the Federal Reserve System. The Secure Payments Task Force established work groups, including the Payment Identity Management Work Group, in an endeavor to advance its efforts. The work group is focused on addressing the escalating challenges with managing and decreasing fraud due to inherent limitations and weaknesses in existing payment systems, evidenced by increases in account takeover and fraudulent application fraud due to compromises of consumer information (e.g. personally identifiable information PII, user IDs, passwords) in addition to other types of fraud.

Key member of management team responsible for developing company’s business in the Americas, helping turn an early vision into a reality on the ground in the U.S. Explored alternative go-to-market strategies and implemented a B2B approach, which was a derivative of the company’s structure overseas. Formed deals with all members of the payments value chain – banks, merchants and POS vendors. Coordinated local operations including sales, implementation and support services.

Courbevoie, Ile De France, Fr

Developed cross-divisional strategic marketing programs and partnerships. Significant accomplishments on the federal, state and local and international levels in terms of fostering the development of the biometrics industry and the acceptance of the technology in the public eye. Worked with World Bank, UN and other multilateral agencies to promote biometrics as a tool for social and economic development and for enhancing border security, borderless travel and voter registration programs. Also assisted in the development of legislation on the federal and state level and successfully impacted policy and appropriations issues pertaining to biometrics and secure identification. Earlier on in the company, was responsible for marketing communications, investor relations and product marketing. Frequent speaker at industry conferences and in the media.

Hempstead, Ny, Us

Managed high-level corporate initiatives at this restaurant franchise. Played key role in establishing first franchise operation outside the U.S., matching the brand to local requirements, setting up partnership agreements and advising on localized marketing programs.

Responsible for developing and executing marketing strategy at start-up phase of the company.

Educational Outreach Project

Ma, Political Science

Ba, International Studies