Fran Smith Email & Phone Number

Atlanta, Ga, Us

• Responsible for planning and overseeing projects to ensure they are completed in a timely fashion and within budget. • Plan and designate project resources, prepare budgets, monitor progress and keep stakeholders informed throughout duration of campaign.• Supervises fast-paced processes, working directly with the Creative and Marketing teams including Brand, Social, PR, Customer Engagement / Loyalty and Culinary. • Accountable for the overall quality of work in conjunction with functional leads, ensuring goals are met and projects delivered on time and on budget.• Acts as the Creative Representative in various project meetings to gather information and assess creative opportunities and involvement, and is familiar with roles played by design, art direction, creative direction, copywriting, as well as video, social media, print production and photography.• Develops and optimizes project management processes that work for creative development with creative teams and other departments.

Event Management o Responsible for Creation, Planning, Production, On site Builds, Logistics, and Budget Reconciliations. Project and Account Managemento Accountable for Brand Development, Launches, Web, Print and Print Management, Photography, and Agency Management.

• Successful development, management and execution of turnkey, high-end hospitality programs for guests seeking one-of-a-kind experiences both nationally and globally.• Led multiple programs simultaneously with keen attention to detail, budgets, and timelines.• Cultivated strong relationships with clients, industry partners and vendors in support of event goals.• Day to day collaboration with leadership in a team environment for creation of best-in-class event objectives.• Led cross-functional meetings to guide communication and production.• Responsible for overseeing quality and accuracy in contracts in support of program budgets, company considerations, vendor capabilities, and partnering with Legal as needed.• Developed event “run of shows” requirements involving production, facilities, travel, operations, security, and third parties.• Worked with the sales team to identify innovative business opportunities and achieve sales and budget targets.• Preplanned for décor, talent, food & beverage, entertainment, creative and marketing for a cohesive experience.• Presented marketing and event concepts in partner meetings and lead internal team for partner feedback sessions.• Wrote and delivered resource manuals for operational efficiencies and effectiveness when returning to bowl game cities and venues. • Oversaw brand guardianship across multi-media platforms (event, print, social).• Responsible for Event Coordinators, training, performance reviews and project management.

Atlanta, Ga, Us

Atlanta, Ga, Us

Program Lead for Tour Championship Tech Forum, a PGA TOUR and First Tee event. o Fundraising exceeded 6 figures for the first time (a 46% increase over prior year).o PGA TOUR identified my efforts in their Top 3 activities in that year’s post program analysis.o Drove 95% vendor return rate for the following year. NCAA® Team member in logistics for Coca-Cola Fan Fests featuring musical artists and events during Final Four Tournament.Managed all property assets within the online Sports & Entertainment Marketing Activation System for sponsorship assets ensuring marketing usage rights were within brand and legal compliance with contractual agreements (Olympics, NCAA, PGA, AMA)Collaboration on strategic national and regional food & beverage promotions.

New York, New York, Us