Franchesca Rivera Email & Phone Number

Remote

Department: Missiles and Fire Control

Accessible Everywhere Thanks To The Internet

Melvindale, Michigan

Leveraging strong experience as senior graphic designer at SRG Global, which required expert leadership and organizational skills, I joined the design team at Ford and made an immediate impact.As product designer, I aid in the development of the brand identity for Enterprise Connectivity by aligning content with brand vision. In addition, I partner with team members to identify and capitalize on opportunities that enhance the customer experience (CX) and produce the optimal user experience (UX).• Refine UX by securing consistency across platforms and streamlining visual solutions that explain technical processes.• Communicate design work through deliverables - sketches, diagrams, wireframes, storyboards, templates, and specs.

Troy, Michigan

Equipped with a track record of executing various creative projects on time and on budget by leading all phases from conception to completion, I was eager to take on the challenge of being a senior graphic designer.In this role, I directed strategic planning and design processes concerning all brand identity and product marketing across three regions. I executed various design requests - email, direct mail, website, online marketing, digital assets for social media, and more. Furthermore, I collaborated cross-functionally to product innovative concepts and strategies to enhance traffic, job applications, and product marketing operations.• Delivered full creative and consulting services for brand application guidelines to global locations.• Managed brand identity and developed it in three regions and across 22 facilities while training brand ambassadors and interns.• Instrumental in the development of two volumes of brand identity standards and application guidelines utilized by global locations that included material and finish specs, to scale mockups, and production-ready artwork and templates.• Elevated brand identity across all customer touchpoints, which resulted in more than $100K in in-house design and project management cost savings.

Arlington, Va

Coming off other graphic design positions, I built a broad skill set that included the ability to develop innovative marketing materials and various digital communications, which I brought to the Corporate Executive Board.As graphic designer, I led the creative design process of marketing brochures, campaign collateral, environmental graphics, and corporate identity elements from conception to completion. In addition, I proofread, reviewed soft proofs, and adhered to CEB style guide.• Consistently met deadlines by working efficiently in fast-paced environments.• Achieved creative, quality, and accuracy expectations of clients through utilizing Adobe InDesign, Illustrator, and Photoshop.

Kennesaw Georgia

Recently graduating with a BFA in Graphic & Web Design and finishing my tenure at Chemonics as graphic designer, I assumed this next progressive step in my career.In this role, I developed dynamic marketing materials - PPT presentations, brochures, ads, catalogs, POP, logos, and packaging - achieved brand consistency across materials to ensure alignment with brand identity and vision. In addition, I supported production of marketing brochures, printed collateral, and tradeshow preparation to maximize brand awareness, generate sales, and secure new partnerships.• Aided in the design and execution of email blasts, event invitations, newsletters, website landing pages, social media campaigns, and diverse digital communications.• Allocated resources to optimize creative design process, which frequently resulted in less time spent on projects.• Completed a wide-range of tasks including product photography, digital image editing, and creation of vector-based graphics.• Played an integral role in increasing sales of partnerships by 20%.

Washington D.C. Metro Area

Graphically facilitate planning meetings, strategy sessions, and collaborative group discussions by capturing key concepts and discussion points in visually engaging renderings whether hand drawn or digital.Developing organizational charts, creating and processing proposals, creating infographics and printed collateral. Develop creative ideas and concepts, choosing the appropriate media and style to meet the client’s objectives. Develop or support change management strategies to meet clients’ strategic goals and objectives.Creating unusual and functional organizational charts, creating various graphics for proposals. Creating infographics that show process, comparisons, synergy, transitions, locations and distance. Creating collateral.Develop creative ideas and concepts, choosing the appropriate media and style to meet the client’s objectives.

United States

Researched methods for information related to laws, rules, and policies. Communicated techniques appropriate for a wide diversity of audiences. • Reviewed and maintained military student records in VAOnce• Assisted staff and faculty with inquiries related to student records for MGIB recipients• Processed enrollment certifications for students receiving MGIB benefits• Maintained VAOnce database• Assisted with training of new campuses and new campus personnel on MGIB and VAOnce requirements• Maintained files for students receiving VA MGIB benefits• Participated in annual and semi-annual compliance surveys with SAA and Federal ELR• Assisted in preparation for new campus applications for VA Benefits approval• Attended staff meetings as scheduled Demonstrated knowledge of data bases and records processing and archival storage• Proficiency in processing enrollments for students receiving MGIB benefits• Strong computer skills (Excel, PowerPoint, etc.)• Excellent oral and written communication skills

United States

Serves as the liaison between VA and education and training institutions and other stakeholdersApproves education and training institutions and programs for the payment of VA benefitsConducts surveys of education and training institutions to ensure compliance with applicable laws and VA regulationsOutreach management (e.g., communication, information dissemination and coordination)Education and training programs (e.g., Institutions of Higher Learning (IHL), Non-College Degree (NCD) programs and On-the-Job Training (OJT))VA education benefits programs (e.g., Post-9/11 GI Bill, Montgomery GI Bill and Dependents Educational Assistance Program)Education and training institutions, State Approving Agency (SAA) and School Certifying Official (SCO) roles and responsibilitiesCompliance survey process (i.e., preparing, conducting, analyzing and reporting)VA education processing systems (e.g., VA-ONCE) and VA databases (e.g., Web Enabled Approval Management System (WEAMS))Contract management practices and proceduresVA, State Approving Agency (SAA), educational and training institution, and other relevant documentation (e.g., VA Form 22-1990 Application for Education Benefits, college transcripts and DD Form 214)Investigation techniques (e.g., audits, interviews and document searches)Education and training institution best practices

Alexandria, Va

Developing project strategies into two and three dimensional expression and implementation, including information design,user interface, branding and identity. Creating logo concepts for local companies. Production: Assist in-house design teams by preparing release files for; correct and adjust all incoming and outgoing design files; work closely with Graphic Designer to input corrections at key proofing stages; place low-res images in pre-press files; prepare design files for all titles; convert files; low text; update for reprints; assist with Photoshop and Illustrator work.

Quantico, Va

Designed and expanded branding for the Commanding Officer of our battalion by integrating our “Beast” logo with Marine Corps branding guidelines that expanded across all of our publications, stationery, signage, files, document templates and directives. Created numerous farewell paintings for retirements and permanent changes of stations not to include impact awards for those with superior performance.Supervised a crew of 11 in daily operations, including evaluation and discipline efforts led to a company record of 97% efficiency and proficiency in our annual inspection. Administrative Clerk:Performed clerical and administrative duties incident to general and operational administration utilizing manual and automated information systems. Used Marine Corps Total Force System (MCTFS), and Marine Corps standard word processing and database software packages for day to day administrative procedures. Preparation of naval correspondence and messages; preparation and maintenance of directives; preparation of travel orders, completion of general administrative requirements such as leave authorizations, identification cards, and preparation and maintenance of command punishment books.Auditing field service records, verifying information contained in unit diary feedback reports/personnel management reports, preparation of discharge, retirement documents, permanent change of station orders and verifying the accuracy of information contained in the MCTFS databases. Assigned to support the administration of military justice to staff level billets, and to perform duties within a Classified Material Control Center (CMCC), or in the unit’s mailroom.

Bachelor Of Arts (Ba), Graphic And Web Design

Activities and Societies: Student Tutor, Member of the Design Circle, VA Student repWork. Eat. Work. Work. Nap. Stress. Repeat lol

Associate Of Arts (Aa), Graphic Design

Activities and Societies: National Association of Photoshop Professionals