Francheska Ríos Email & Phone Number

Austin, TX, US

San Antonio, TX, US

• Operate as the advocate of the Marketing team, ensuring they are empowered and equipped to do their jobs;
• Provide oversight of all company Marketing initiatives while managing the day-to-day activities of the team;
• Develop and execute marketing and lead generation campaigns between departments and third parties to maximize sales, brand awareness, and ROI;
• Lead the team in the development, production, and maintenance of compelling and engaging content across all media with high editorial standards of accuracy and quality: print, video, graphic design, website, social.
• Coordinate with Merchandising to ensure effective and engaging brick-and-mortar campaigns;
• Ensure the use of analytical data combined from various sources to deliver insights on improving user experience and engagement;

San Antonio, TX, US

• Operate as the advocate of the Digital Marketing team, ensuring they are empowered to do their jobs;
• Lead the team in the development, production, and maintenance of compelling and engaging website content, social media posts, marketing campaigns, and product data with high editorial standards of accuracy and quality;
• Ensure the use of analytical data combined from various sources to deliver insights on improving user experience and engagement;
• Plan, assign, monitor, and review individual tasks for projects, holding team members accountable for their performance
• Provide tactical and analytical support for internet business goals and regularly present strategic recommendations to the Director of Ecommerce concerning marketing initiatives, information architecture, and overall.
• Oversee our relationships with advertising agencies, comparison shopping services, affiliate marketing companies, and other advertising channels;

San Antonio, TX, US

• Develop, produce, and maintain compelling and engaging website content, social media posts, marketing campaigns, and product data with high editorial standards of accuracy and quality
• Utilize data combined from various sources to deliver insights on improving user experience and engagement;
• Provide tactical and analytical support for internet business goals and regularly present strategic recommendations to Management concerning marketing initiatives, information architecture, and overall customer.
• Coordinate with graphic designers, web developers, and other parties to create appealing graphical content that stands alone or enhances the presentation of written content
• Manage our relationships with online advertising agencies, comparison shopping services, affiliate marketing companies, and other advertising channels;
• Manage our relationships with online marketplaces, strategic partners, and other direct sales channels

• Promoted and developed the restaurant and bars brand concepts of St. Germain Bistro & Café, The Mezzanine Speakeasy Bar and AlFresco Rooftop Wine Bar
• Developed social media outlets, established local media relations and created concierge and local businesses networking to grow recommendations
• Managed social media outlets and drafted editorial calendars, including Facebook, Twitter and Instagram.
• Created graphic marketing material, press releases, social media content and campaigns, email blasts, online and offline promotions, and local events
• Increased sales, reaching record numbers within the first year of employment
• Implemented customer feedback reports and multiple processes to improveservice quality, reward efficient employees, and help with business reputation

San Juan, Puerto Rico, US

• Managed clients accounts and maintained communications with the team
• Analyzed clients branding and marketing needs to design strategies based on specific goals established after research and meetings
• Designed visual and social media content for digital marketing
• Supported the design team on the creation of graphics for marketing materials
• Executed successfully traditional and interactive media campaigns
• Reported monthly social media and web metrics using Facebook Insights, Social Bakers, and Google Analytics

• Designed marketing material, email blast and promotions
• Organized meetings with clients and maintained communications running with head designer and team members about operations
• Managed event calendar and timetables for setups and breakdowns
• Identified vendors and subcontractors for specific event needs
• Negotiated pricing for rentals and subcontractor work for events
• Generated proposals for requested events with team members

Bachelor Of Communications, Advertising & Public Relations | Audiovisual Communications

Master Of Business Administration (M.B.A.), Events Marketing & Production | International Marketing