• Operate as the advocate of the Marketing team, ensuring they are empowered and equipped to do their jobs;• Provide oversight of all company Marketing initiatives while managing the day-to-day activities of the team;• Develop and execute marketing and lead generation campaigns between departments and third parties to maximize sales, brand awareness, and ROI;• Lead the team in the development, production, and maintenance of compelling and engaging content across all media with high editorial standards of accuracy and quality: print, video, graphic design, website, social media, online and offline marketing campaigns, in-store signage, and product data;• Coordinate with Merchandising to ensure effective and engaging brick-and-mortar campaigns;• Ensure the use of analytical data combined from various sources to deliver insights on improving user experience and engagement;• Plan, assign, monitor, and review individual tasks for projects, holding team members accountable for their performance• Provide tactical and analytical support for internet business goals and regularly present strategic recommendations to the Vice President of Ecommerce concerning marketing initiatives, information architecture, and overall customer engagement;• Oversee relationships with advertising agencies, content services, comparison shopping websites, affiliate marketing companies, and other advertising channels;• Manage all marketing funds invoiced from vendors while continuing to maximize collection efforts;• Facilitate team, divisional, and interdepartmental problem solving and conflict resolution;• Oversee and/or make recommendations towards team members' schedules, evaluations, and salary adjustments;• Other duties as assigned by the Vice President of Ecommerce;

• Operate as the advocate of the Digital Marketing team, ensuring they are empowered to do their jobs;• Lead the team in the development, production, and maintenance of compelling and engaging website content, social media posts, marketing campaigns, and product data with high editorial standards of accuracy and quality;• Ensure the use of analytical data combined from various sources to deliver insights on improving user experience and engagement;• Plan, assign, monitor, and review individual tasks for projects, holding team members accountable for their performance• Provide tactical and analytical support for internet business goals and regularly present strategic recommendations to the Director of Ecommerce concerning marketing initiatives, information architecture, and overall customer engagement;• Oversee our relationships with advertising agencies, comparison shopping services, affiliate marketing companies, and other advertising channels;• Oversee our relationships with online marketplaces, strategic partners, and other direct sales channels;• Facilitate team, divisional, and interdepartmental problem solving and conflict resolution;• Oversee and/or make recommendations towards team members' schedules, evaluations, and salary adjustments;• Other duties as assigned by the Director of Ecommerce;

• Develop, produce, and maintain compelling and engaging website content, social media posts, marketing campaigns, and product data with high editorial standards of accuracy and quality• Utilize data combined from various sources to deliver insights on improving user experience and engagement;• Provide tactical and analytical support for internet business goals and regularly present strategic recommendations to Management concerning marketing initiatives, information architecture, and overall customer engagement• Coordinate with graphic designers, web developers, and other parties to create appealing graphical content that stands alone or enhances the presentation of written content• Manage our relationships with online advertising agencies, comparison shopping services, affiliate marketing companies, and other advertising channels;• Manage our relationships with online marketplaces, strategic partners, and other direct sales channels• Oversee all aspects of the email/SMS marketing lifecycle, from concept development to production to maintenance and growth of the email/SMS marketing database• Design and manage workflows for publication and content lifecycle processes that include content acquisition, content creation, review and approval cycles, content publishing, content analysis, and content optimization• Provide reporting, analysis, and recommendations on key metrics, including clicks, conversion rates, products sold, average order values, cost of customer acquisition, and margins, versus target objectives

• Promoted and developed the restaurant and bars brand concepts of St. Germain Bistro & Café, The Mezzanine Speakeasy Bar and AlFresco Rooftop Wine Bar• Developed social media outlets, established local media relations and created concierge and local businesses networking to grow recommendations• Managed social media outlets and drafted editorial calendars, including Facebook, Twitter and Instagram.• Created graphic marketing material, press releases, social media content and campaigns, email blasts, online and offline promotions, and local events• Increased sales, reaching record numbers within the first year of employment• Implemented customer feedback reports and multiple processes to improveservice quality, reward efficient employees, and help with business reputation• Coordinated the events planning and sales, and tour calendar with partners• Assisted in the human resources department with job postings, screening,and recruiting talents for the available positions

• Managed clients accounts and maintained communications with the team• Analyzed clients branding and marketing needs to design strategies based on specific goals established after research and meetings• Designed visual and social media content for digital marketing• Supported the design team on the creation of graphics for marketing materials• Executed successfully traditional and interactive media campaigns• Reported monthly social media and web metrics using Facebook Insights, Social Bakers, and Google Analytics• Supervised subcontractors for web design and other specific graphic designs

• Designed marketing material, email blast and promotions• Organized meetings with clients and maintained communications running with head designer and team members about operations• Managed event calendar and timetables for setups and breakdowns• Identified vendors and subcontractors for specific event needs• Negotiated pricing for rentals and subcontractor work for events• Generated proposals for requested events with team members• Created and optimized social media outlets and blog