Position Summary:The Senior Media Manager is responsible for the development, direction and execution of media initiatives for assigned divisions to meet established goals, working closely with various members of the Marketing Department to strategize methods for delivering against key performance indicators, provide guidance in setting strategic business objectives, manage allocated budgets, analyze results and optimize media campaigns. Serve as a team lead in guiding team members to plan across brands and divisions.Principal Duties and Responsibilities:*Directly supervise a team of buyers (all levels) and interns*Execute supervisory responsibilities in accordance with the organization’s policies and applicable laws. These tasks include interviewing, hiring, training, planning, direct work flows and assignments, performance appraisal, disciplinary actions, addressing complaints and conflict resolutions.*Developing and presenting business cases for major media initiatives to Senior Management, Brand and other relevant members of the marketing team.*Ensure that we have scalable processes, tools, and teams for media planning, buying, analysis, and optimization to maximize results against KPIs.*Champion cross-functional integration in working toward collaboration between Media, Paid Search, Brand, and other areas of the company to reach common goals.*Work closely with the Marketing Analysts to continue to develop and refine reporting in relation to the media team’s needs in tracking and evaluating campaign performance.*Serve as primary day-to-day team lead for key media vendors.*Continual provide “best practices” and “media trends” accounts the company.*Research & evaluate new marketing opportunities.*Ensure projects adhere to budget and that all outgoing documents meet or exceed company standards.

Position Summary:Affiliate Marketing Manager is responsible for managing all aspects of internal and external affiliate programs. Components of managing the affiliate program include but not necessarily are limited to: identification, evaluation, and recruitment of new affiliates and interfacing with internal marketing and product and technical groups to develop, implement and support affiliate marketing strategies and programs.Principal Duties and Responsibilities:*Maintain and grow affiliate programs*Primary role in utilization and management of third party affiliate software*Monitoring affiliate practices and ensuring compliance*Negotiate and review affiliate advertising agreements *Monitor and track campaign performance*Provide performance analysis reporting to ensure positive ROI (ROAS)*Provide marketing analysis and placement optimization strategies *Determine, manage and assist with marketing partnerships*Directly supervise support staff projections in relation to affiliate projects (i.e. analyst, tech data, accounting, marketing, etc ...)*Responsible for providing guidance to direct reports to effectively direct initiatives within the company*Work with team to develop affiliate strategy and present recommendations to upper management and brand management

* Lead team members assisting your specific account(s) for accurate timelines, that projects adhere to budget, and that all outgoing documents are clean * Develop and drive media strategies for client account(s). * Develop and maintain media plans and monitor all approvals and client budgets. * Perform in-depth target analysis activities * Prepare plan presentations & oversee preparation of media plan presentation * Monitor and advise on new trends in Interactive Media * Setting/Achieving metrics * Aggressively negotiate and buy interactive media* Oversee the preparation and distribution of Insertion Orders/RFPs for media buys * Analyze campaign data and prepare recommendations * Monitor and QA creative units after campaign launches * Measure and Optimize ROI

Interactive Media Planner/Buyer primary responsibilities to evaluate, negotiate, plan and purchase online media opportunities for the hospitality/tourism and real estate clientele. I also manage media buys, provide campaign analysis, optimize placements and recommend strategic and tactical changes as necessary for the agency media accounts. Utilize CPA, CPC, CPM, e-mail buys, and other conventional and unconventional internet advertising/acquisition models. Coordinate the traffic, production and ad-serving departments. Provide search engine program services utilizing various mediums. Develop & maintain email database programs. Oversee creative and site design plans to enhance client's online marketing efforts.

Responsible for research (internet trends & consumer behaviors), media planning & buying, implementation & monitoring of campaigns. Provide monthly summary campaign reports regarding campaign performance and evaluation. Responsible for campaign set up and monitoring using Double Click ad management DFA, DFP & Media Visor software. Increased the efficiency of direct marketing planning, management and analysis, and online media planning, buying and tracking, with DoubleClick's comprehensive campaign management tools. DART for Advertisers (DFA) is a reliable, scalable tool for targeting, serving and analyzing online campaigns. Provide viable Interactive media service recommendations using varied types including but not limited to (Opt-In, CPM, CPC or CPA. Responsible for development & maintenance of vendor relations & partnerships for .Com Marketing, Inc.