Startup and growth phase marketing, brand and comms advisory for B2B and B2C companies.

Lead consumer, corporate, and retailer marketing efforts at this venture-backed ecommerce startup wit the largest shopping search index in North America of 500M products from 500K retailers.BRAND: Defined new corporate identify, including identity system, market positioning and multi-channel assets. Led PR and social media team to drive awareness to consumer, retailer and investor audiences.STRATEGY/MANAGEMENT: Helped to define corporate goals, budgets, forecasts, performance targets and product roadmaps as part of leadership team. Built and hired team / agencies to form first cohesive marketing function at the company.GROWTH: Grew mobile install base from 300% from Q42013 to Q42014 using combination of efficient mobile installs and organic growth tactics. Significantly increased SEM revenue, while maintaining margins. Launched new retailer program, increasing leads through PR, events and sales support.PRODUCT: Conducted user research and testing to inform product roadmap; developed user segmentation and messaging strategies to drive product adoption and reengagement.Implemented Localytics (push notifications/in-app messaging), Google Analytics and email platforms.

Reporting to the CMO, responsible for developing and executing strategic marketing plan to successfully support Skype’s brand growth, customer acquisition, engagement and retention goals. Led a globally dispersed team across nine marketing channels including: SEO/SEM, paid and owned media, mobile advertising, affiliates, email, live events, viral WOM, partnerships and broadcast.While acting as head of consumer marketing, built a marketing team to drive global campaigns and digital demand gen, free-to-paid conversion and customer engagement and retention activities working closing with Product Management (monetization) and PR to build sustainable programs that exceeded stated goals (Awareness, Consideration Product Trial, Conversion and Retention).Developed first Skype Media and Entertainment strategy that led to cornerstone deals with Lady Gaga, Simon Cowell and growth of daily organic Skype brand integrations in news, editorial and entertainment media worth $40M+ in media value annually with 80% uplifts in brand metrics.

Reporting to CEO and member of the senior leadership team, responsible for strategy and planning team leadership, capability and client P&Ls, staffing and business development.Some highlights:Built and led cross-functional team to support PayPal brand,customer acquisition, and CRM programs across for PayPal North America and its global subsidiaries (grew team from 5 to 75 in 7 months)Defined global LG mobile social media plan including development of ‘LGgirl’ social advocacy and community outreach programCore team member that developed initial launch strategy for Amazon Prime for Amazon.com