Francine Simonson Email and Phone Number
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Dynamic and highly engaged marketing and product development leader with expertise driving development of consumer-relevant products that deliver against strategic, financial, and brand equity objectives. Able to interpret and align consumer insights to all aspects of business; define and execute product assortment strategies to realize sales and margin goals. Engage and inspire partners, stakeholders, and team members. Promote collaboration, idea sharing, and positive performance outcomes.Core Competencies Include:Merchandising | Product Development | Brand Management | Licensing | Consumer Insights | Team Leadership | Competitive Analysis | Consumer Products | Stakeholder & C-level Engagement | International Market Experience | Channel Management | Inventory Planning & Oversight | Sku Rationalization | Price Planning | Client Relationships
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Vice President Of Product DevelopmentJool BabyNew York, Ny, Us
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Vice President Of Product DevelopmentJool Baby Oct 2023 - PresentLakewood, New Jersey, Us -
Vp Of Merchandising, Private LabelCamp Jan 2022 - Jan 2023New York, New York , UsLed the product development team to identify and develop the long-term product portfolio strategy for CAMP private label across all product categories and sales channels, while building the integrity and awareness of the CAMP brand. Delivered against strategic, financial and brand equity objectives.Worked closely with Disney to launch Disney X CAMP co-branded product line on an accelerated timeline. -
Vice President Of Merchandising [2015-2021]; Director Of Merchandising [2010-2015]Skip Hop 2010 - 2021Led strategic planning, pricing, and long-term initiatives to guide and manage merchandising strategy for this global lifestyle brand devoted to designing innovative products for parents, babies, and kids. Built product assortment and drove product development efforts to build industry share and brand relevance across 7 juvenile products categories including hard and soft goods. Managed product lifecycle with 500+ products in the line and launched 100+ products per year. Determined price points and target market. -
Director Of Product Development/ProductionBaby Boom 2003 - 2009Ekurhuleni, Gauteng, ZaLed launch of toy division and contributed to securing licenses with Nickelodeon, Disney, Hasbro, Warner Bros., and Scholastic. Negotiated pricing, shipping schedules, and timelines and worked extensively overseas with factories on compliance and testing. Maintained retailer-specific compliance regulations. Oversaw product managers and designers. -
Senior Brand Marketing ManagerFisher-Price 1995 - 2003East Aurora, New York, UsManaged Sesame Street Infant, Preschool, Plush, and Learning categories totaling $90M. Developed and executed long-term marketing plan and brand outline for Sesame Street line. Collaborated with advertising and public relations agencies to create campaign strategies. Tracked and analyzed competitive and market data to conceptualize marketing plans that leveraged emerging trends. Managed sales growth, P&L, and expenditures.
Francine Simonson Skills
Francine Simonson Education Details
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Brooklyn CollegeBachelor Of Arts - Ba
Frequently Asked Questions about Francine Simonson
What company does Francine Simonson work for?
Francine Simonson works for Jool Baby
What is Francine Simonson's role at the current company?
Francine Simonson's current role is Vice President of Product Development.
What is Francine Simonson's email address?
Francine Simonson's email address is fr****@****hop.com
What schools did Francine Simonson attend?
Francine Simonson attended Brooklyn College.
What skills is Francine Simonson known for?
Francine Simonson has skills like Product Development, Merchandising, Toys, Marketing, Brand Management, Brand Development, Retail, Trend Analysis, Consumer Products, Apparel, Creative Direction, Fashion.
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