Francine Cafarchia

Francine Cafarchia Email and Phone Number

VP, Client Services - experienced market research executive at ISA Group (ISA, SoapBox, Q-insights and icanmakeitbetter) @ Interviewing Service of America (ISA)
Francine Cafarchia's Location
Los Angeles, California, United States, United States
Francine Cafarchia's Contact Details
About Francine Cafarchia

Francine Cafarchia, VP Client Services at ISA Group (ISA, SoapBox, Q-insights & icanmakeitbetter) is a market researcher with over 25 years in the industry specializing in multicultural audiences. Her knowledge and expertise is considerable, consulting on and conducting complex multi-ethnic/language research projects especially among Hispanic and Asian populations, having overseen dozens of projects on behalf of Fortune 500 companies, research companies and public policy organizations.As a thought partner, she guides customers through the research process to garner true customer and public opinion insights to yield valuable solutions via first-in-class research services. Services include innovative research design, data collection, analytics and reporting to provide the crucial information clients need to guide their decision making to drive the success of their products, services and ultimately, their business or organization.The ISA Group includes SoapBox, Q-insights, and icanmakeitbetter.

Francine Cafarchia's Current Company Details
Interviewing Service of America (ISA)

Interviewing Service Of America (Isa)

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VP, Client Services - experienced market research executive at ISA Group (ISA, SoapBox, Q-insights and icanmakeitbetter)
Francine Cafarchia Work Experience Details
  • Interviewing Service Of America (Isa)
    Vice President, Client Services
    Interviewing Service Of America (Isa) Jan 2012 - Present
    Van Nuys, Ca
    Develop and manage client relationships for one of the largest data collection and field service companies in the nation. Offer clients market research solutions using a variety of research industry methodologies and techniques. Particular expertise in polling Hispanic and Asian populations with nearly 20 years of hands-on experience. Direct efforts of several departments and lead trouble shooting as needed. Write proposal and contract services.
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  • Interviewing Service Of America (Isa)
    Account Executive
    Interviewing Service Of America (Isa) Jun 2002 - Dec 2011
    Develop and manage client relationships for one of the largest data collection and field service companies in the nation. Responsible for selling company services employing market research solutions using a variety of research industry methodologies and techniques. Direct efforts of several departments and lead trouble shooting as needed. Write proposals, negotiate pricing and contract services. Handle marketing and advertising in industry directories and journals.
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  • Qualitative Insights
    Vice President, Client Services
    Qualitative Insights Jan 2012 - Present
    In addition to ISA's services, I offer clients qualitative and F2F solutions through Q-insights - ISA’s dynamic qualitative and F2F division. Q-insights provides national focus group recruiting/coordination plus field management for national F2F/intercept specializing in “outside the mall” approach for interviewing ethnic/hard to reach targets. Particular expertise in low acculturated Hispanic projects and car clinic recruitment. Q-insights has an LA area focus group facility in Sherman Oaks.
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  • Soapboxsample
    Vice President, Client Services
    Soapboxsample Jan 2012 - Present
    Through SoapBoxSample - part of the Interviewing Service of America (ISA) family - I offer clients solutions to solve online sample challenges. From traditional online studies to mobile research, SoapBoxSample adapts to the consumer lifestyle via diverse and evolving communication and engagement methods. Combining resources such as opt-in panel, routing techniques and live sample, SoapBoxSample offers on the spot access to millions of respondents. At the core is the proprietary panel, MySoapBox. Panel members are recruited from multiple channels including online, telephone, mobile, face-to-face, social media, TV, radio, word of mouth and print. Once consumers join MySoapBox, they are offered choices around their contact methods, engagement preferences and incentive rewards from more than 70 merchants.
  • Diagnostic Research
    Project Director
    Diagnostic Research Apr 2000 - Mar 2002
    Led advertisement tracking and copy test projects for full service market research company. Prepared proposals for new business, consulted clients on study design and managed clients throughout course of study. Supervised project execution, drafted questionnaires, analyzed data, wrote study conclusions and prepared presentations of study results. Managed project deadlines and budgets
  • Interviewing Service Of America
    Project Manager
    Interviewing Service Of America Aug 1994 - Apr 2000
    Responsible for overseeing projects worth several million dollars in gross revenue for one of the largest data collection companies in the nation. Coordinated efforts of departments in managing B2B, consumer, foreign language and international studies. High client satisfaction, loyalty and repeat business through efficient and professional handling of projects and respect for client relationships.

Francine Cafarchia Skills

Market Research Focus Groups Segmentation Advertising Research Qualitative Research Marketing Research Customer Insight Consumer Behaviour Research Data Collection Quantitative Research Questionnaire Design Primary Research Market Intelligence Questionnaires Competitive Analysis Survey Design Analytics Online Research Project Management Consumer Insight Brand Equity Competitive Intelligence Data Analysis B2b Ethnography Market Analysis Powerpoint Microsoft Excel Microsoft Word Cati Face To Face Selling Sample Design Speak Italian Spss Business Insights Survey Research Business To Business Crm Multicultural Research Mixed Mode

Francine Cafarchia Education Details

Frequently Asked Questions about Francine Cafarchia

What company does Francine Cafarchia work for?

Francine Cafarchia works for Interviewing Service Of America (Isa)

What is Francine Cafarchia's role at the current company?

Francine Cafarchia's current role is VP, Client Services - experienced market research executive at ISA Group (ISA, SoapBox, Q-insights and icanmakeitbetter).

What is Francine Cafarchia's email address?

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What is Francine Cafarchia's direct phone number?

Francine Cafarchia's direct phone number is +162639*****

What schools did Francine Cafarchia attend?

Francine Cafarchia attended University Of Southern California.

What are some of Francine Cafarchia's interests?

Francine Cafarchia has interest in Belong To A \"gourmet Dinner Group, Cooking, Reading, Trojan Football, Multicultural/ethnic Research, Travel, Belong To A "gourmet Dinner Group.

What skills is Francine Cafarchia known for?

Francine Cafarchia has skills like Market Research, Focus Groups, Segmentation, Advertising Research, Qualitative Research, Marketing Research, Customer Insight, Consumer Behaviour, Research, Data Collection, Quantitative Research, Questionnaire Design.

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