Francine Guttman Email & Phone Number

Boston, Massachusetts

• Lead strategic planning and execution of marketing efforts that drive engagement through CJP and communal partner programs and experiences that attract and engage across targeted personas within our database of 30,000 constituents • Develop high level messaging, positioning, go to market plans, campaigns, impact content, and KPIs that create awareness and adoption of community programing, resources, or access services made possible by CJP’s annual grants of over $55M• Develop new brand architecture for organizational core initiatives (with supplemental funding of $1M-$10M) based on multi-year expansion, communal needs, and repositioning of CJP’s role in the eco-system • Manage the Strategy Marketing team and impact marketing cross functional working group (responsible for showing impact of $60M raised in fiscal year 2024)

Boston, Massachusetts

• Owned the client relationships and project management from creative brief process through execution and evaluation • Created and trained organization of 150 employees on new marketing process, including adapting a new project management technology, and optimizing the creative brief to best serve the organizational goals• Developed and mentored the Account Services team and lead through restructuring

Boston, Ma

• Marketing and communications strategist and project manager for over 50 events, campaigns and communications for cohorts of unique audiences including, donors, prospects, and general community

Northeast

- Create and activate 18 property marketing plans to align with hotel business goals- Evaluate and strategize digital marketing initiatives promoting direct m.com bookings yielding an average ROI of 9:1 and over 7,300 room nights in 2016- Implement comprehensive marketing plans for hotels undergoing renovation or experiencing market challenges including SEO, paid media targeted special corporate, leisure, and group offers, and sales collateral- Collaborate with sales and revenue management teams and general managers to create a minimum of 3 unique packages per hotel to promote through Marriott channels reaching over 7 million Marriott Rewards and non-rewards members via email - Design and leverage hotel promotions, sponsorships, photography and collateral across Marriott.com, Online Travel Agencies, group booking websites, CVB and local travel sites, and social media pages

Greater Boston Area

-Execute marketing plans for 17 Marriott and Renaissance hotels-Responsible for $140,000 social/wedding budget and implementation of social catering marketing plan including media placement, web listings, cluster websites, collateral and custom templates. -Create content, collaborate with hotels on social media material and interact with customers on social media channels for 15 hotels-Manage content on Marriott.com, Cvent, Starcite, Marriott Modules, vanity restaurant and spa websites, and third party listings-Develop web and print advertising, hotel collateral, cluster templates and Marriott Package Offers -Communicate and collaborate with to key stake holders including General Managers, Director of Sales, Director of Operations, Catering Sales Executives, DSEs and Public Relation Managers to complete marketing projects-Knowledgable on brandvoice photography, collateral and verbiage standards for Marriott Hotels and Renaissance Hotels-Executed (8) Paid Search Campaigns for wedding, spa and restaurant websites

Boston

- Communicate daily with multiple stake holders including general managers, area sales leaders and revenue managers to successfully sell to the needs of diverse properties in the Marriott brand of hotels- Utilize sales process to persuade guests to book with our hotels by communicating the benefits of our product based on their specific needs- Form integral relationships with new and existing clients to secure valuable programs and create repeat business - Collaborate with clients to find space and dates that benefit both the hotel’s bottom line and the customers’ most important needs - Effectively manage several new leads per day while maintaining contact with prospective clients- Educate new sales managers on hotels selling strategies and processes- Re-solicit past groups to secure future business

Newark, De

San Francisco Bay Area

- Outlined a strategic sales plan for increasing holiday party sales- Researched market competition and trends in the competitive set for hotel

Washington, Dc

- Planned and implemented 1,000 person, 8 day conference for professionals and students of Hillel- Configured grid of comprehensive schedule with all needed rooms, setup and staff needs- Communicated with outside vendors and confirmed all travel and lodging information for participants

Sarasota, Fl

- Created event timeline, menus, decorations, rental sheets, sight inspections, proposals and cost sheets- Implemented events and directed other employees