CLIENT LIST - Production Rockstars: Co-Executive Producer & Account Director - The Salvation Army RISE UP Commissioning ‘22- Idlewild Experiential: Gilead World AIDS Day, 2021; Visions 2030, BlackTag Launch- Rootlight International /Dr. Joseph Michael Levry: LOVE HEALS Campaign + LIVE Broadcast- Shakti Naam Women's Circles (LA, Miami, 2017-2020)- Historic River Inn Miami Renovation Launch (May 2016)- Colony1 Sustainability Hub Community Charrette- Miami Foundation / Transit Talk Community Engagement - Arboleda Vintage + Handmade Crafts Festival Miami - Hispanicize Conference 2014- Tantalo Hotel / Kitchen / Roofbar Launch in Panama- Heineken : Carnaval on the Mile- The Urban Movement Tour NYC

CLIENT LIST: - Apple inc., - The California Endowment- WeWork- The Wing LA- Pepperdine University- Baptist Health Systems- Bozzuto Real Estate- National Young Arts Foundation- New Earth Youth Build- CoQual Think Tank- Florida Department of Health- AfroHaus- Miami Women's Summit- Marianne Williamson Sister Giant Conference- World Happiness Summit- Naam Yoga Headquarters- Yeshiva University Girls High School of LA- Myndfull Nation at LiveNation- Modern ŌM Miami- Innergy Meditation Studio Miami- Headwraps in the Park Festival LA- DataScience Conference- RESET Leadership Summit, D.C.

CLIENT LIST- Historic River Inn Miami Renovation Project, Lead Project Manager — www.riverinnmiami.com - Duany Plater-Zyberk Urban Design & Architecture (DPZ)- Avra Jain, The Vagabond Hotel Group- 100 Great Ideas, Miami-Dade Communications Experiment- Sortis Hotel Panama - Revolver New York - Colony1 Sustainability Hub (www.artofculturalevolution.org)- HighWaterLine | Miami (www.highwaterline.org)- Indie Boutique Hotels (www.indieboutiquehotels.com)- Trust Hospitality (www.trusthospitality.com)- Miami Foundation / Transit Talk - Cabin Fever Prefab Housing (www.cabinfever.us.com).. Tantalo Hotel / Kitchen / Roofbar (www.tantalohotel.com)- Blesso Properties NYC (www.blessoproperties.com)- Court Grip (www.missionathletecare.com)- Mission Athlete Care (www.missionathletecare.com)- Ruschmeyer's Hotel : Montauk - Hamptons, NY (www.kingandgrove.com/ruschmeyers-montauk)- The Surf Lodge Hotel : Montauk - Hamptons, NY (www.kingandgrove.com/surf-lodge-montauk)- Capri Southampton Hotel + Nobu (www.caprisouthampton.com/)- Co-Op Food + Drink : Hotel Rivington, NYC (www.co-oprestaurant.com/)- Beaumarchais NY (www.beaumarchaisny.com)- 13th Street Entertainment (www.13thstreetentertainment.com)- The Urban Movement Tour- Premier Group & Associates (www.pgaprotection.com)- Wheatley Enterprise- Clevelander South Beach (www.clevelander.com)- Essex House Hotel (www.essexhotel.com)

+ Serve as Marketing + Brand face and voice for all aspects of the business: Hotel, Entertainment, Food + Beverage+ Develop and consistently protect all aspects of the brand identity, internally and externally, including communication guidelines + standards, vision, strategy, programming and packages + Define and manage all campaign initiatives so as to generate revenue, develop the business brand and increase brand loyalty+ Strategize and execute integrated campaigns inclusive of media, collateral, social mediums, public relations, special events and programming to communicate brand messaging, product offerings, packages and promotions+ Develop, maintain and manage all collateral assets from strategy and design to production + Communication of all Marketing/Communication activities to General Manager, Owners, CFO, key stakeholders and front line staff+ Continuous engagement with key sectors - leisure, trade, corporate, entertainment and lifestyle + Develop creative and factual copy points for all press releases, collateral, websites, sales materials and advertisements+ Build out and manage department budget with monthly analysis reports tracking campaign results for effectiveness+ Strategize new product and service launches and direct preparation of special promotional features+ Negotiate and authorize all contracts, product/service rates from 3rd party vendors and advertising rates + Manage development of master contact database; resulting in and increase of 24,000+ contacts + Liaise and manage 3rd party vendors (Creative Agency, PR Firm, Website Host/Developer, Collateral Production, Sponsorship Procurement Agency, Event Production)+ Manage department associates: Assistant Marketing Manager and Intern

+ Executed “Critical Path Punch List” of activities to develop the department (ie: Processes, standards, formats, tools)+ Defined new core values, positioning, internal language, external messaging, mission statement, value proposition, look/feel for the brand repositioning, through a full understanding of previous positioning combined w/ future goals+ Formulated/Executed the brand repositioning + awareness campaign through a 360-integrated approach (elevated look + feel for all collateral/design elements, internal training for all staff, strategically placed media buys, PR placements, online presence, social media, email marketing + events)+ Developed Sales/Marketing Plan + Strategized/managed execution of grand re-opening PR campaign ensuring a continuous stream of media impressions+ Executed FAM (Familiarization) trips for national/regional/local media, tourism bodies, event mgrs, publicists, MKTG agencies, concierges + trade partners + Creative directed/executed 3 different campaign photo shoots + Facilitated interviews/stories for all media channels+ Spearheaded the research + development of new programs: ROCKSTAR Concierge Program, Loyalty Rewards Program, Merchandise + Uniform Programs+ Managed the RFP process (research, comp-analysis, referrals) for 3rd party vendors: PR Firm, Website Developer + Booking Engine Host, Creative Strategy/Design Agency, Loyalty Rewards Program, Production Agency, Uniform + Merchandise Vendors+ Strategize, predict + build out budget needs for year one+ Defined Strategic Revenue Planning Process for Sales/Marketing/ Entertainment Teams+ Established Branding/Look/Feel standards for each venue+ Executed final contract templates w/ lawyers+ Implemented corporate identity package + guidelines+ Full edit of company handbook to fit the brand repositioning + Developed team building program for all management staff+ Developed + planned the Grand Re-Opening Pep Rally Kick-off for all associates

+ Established 5WPR’s Marketing Department to expand branding and recognition of agency + Served as integral member of agency, actively contributing to overall idea generation for clients and new business + Developed agency collateral + sales materials. New business meetings and results: iHop, Tmobile, Babies R Us + Developed and identified strategic solutions (sales promotions, event marketing, sponsorship activation, and appropriate media support for brands (i.e. Evian, Anheuser Busch, Ahava Skincare, LifeStyles Condoms, Boost Mobile, Bombay Sapphire, Cadillac, Rocawear, Red Bull, Complex Magazine, and Borba Water) + Researched and negotiated event sponsorship activations and product placements: Jessica Simpson Swim Launch, Elton John Oscars Party, Wilhelmina Models 40th Anniversary, Bridgehampton Polo Tournament, MTV VMA’s + Initiated and executed signature agency initiatives (managed full event production and staffing; budget management; secured participating sponsors and managed overall production and supervisors) for: Body Beautiful Media Symposium, 5W Escape Series at the Sundance Film Festival, BET Awards Dinner hosted by the Chairman & CEO, Debra Lee + Executed focused public relations and communications plans, ideas and programs raising profile/awareness and supporting the strategic messages of clients including Anheuser-Busch, Evian Natural Spring Water, Ciara, Nick Cannon, Kelis and Snoop Dogg

ADDITIONAL MARKETING // EVENTS EXPERIENCE // 2004 - 2008 // PROJECT MANAGEMENT + Red Carter + Lycra // Mercedes Benz Swim Fashion Week, July 2009, Miami Beach, FL + BET Awards Celebrity Pool Tournament, June 2008, Los Angeles, CA + Vail Resorts Celebrity Poker Tournament, October 2007, New York, NY + Shaq + Zo’s Million Dollar Shootout Hosted by Donald Trump, August 2007, White Plains, NY + Ashley Paige Swim Launch: Mercedes Benz Fashion Week, July 2007, Miami Beach, FL. + PNB Nation Flagship Store Opening/New Owner Celebration: Nick Cannon, October 2006, Los Angeles, CA. + AOL Welcome Home Party for Lil’ Kim, August 2006, New York, NY + Mike Lowell (MLB Player) Celebrity Golf Tournament, March 2004, Miami, FL

+ Coordinated media tours for Alonzo Mourning through the development and distribution of press releases, media alerts and talking points for interview (i.e. television, radio, print and online) + Developed and executed strategic marketing solutions and appropriate media support for sponsors (i.e. Tyson Foods, AOL, Volkswagen, Heineken, Nike, Coca-Cola, Pepsi) + Managed all exhibition basketball game operations including developing and executing the game script and promotions, NBA player relations; coordinated half-time performers and presentations + Planned and assisted in execution of all charity fundraising events