Francine Roberts

Francine Roberts Email and Phone Number

Director, Digital Marketing @ Essent Guaranty, Inc.
Mount Laurel, NJ, US
Francine Roberts's Location
Mount Laurel, New Jersey, United States, United States
Francine Roberts's Contact Details

Francine Roberts personal email

n/a
About Francine Roberts

Over 15 years of experience within web, SEO and digital marketing and as a driver of digital innovation. Expert in digital space, demonstrating digital-first thinking in omnichannel strategy, exceptional analytical skills, and a knack for converting data into actionable digital recommendations. Strong understanding of technology and digital trends and well-equipped to construct strategies that enable sustainable long-term relationships with online participants/influencers. My background in web technology, analytics, and SEO positions me as a valuable advocate and liaison between business and technology. I ensure that business needs are met with the right technology implementation, and my understanding of search habits and content optimization leads to more meaningful brand-audience interactions. Specialties: Web Strategy * Search Engine Optimization * Interactive Marketing * Digital Marketing * Email Marketing * Omnichannel Personalization * Analytics * Inbound Marketing * Social Media Marketing * Web Marketing Strategies * Online Reputation Management

Francine Roberts's Current Company Details
Essent Guaranty, Inc.

Essent Guaranty, Inc.

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Director, Digital Marketing
Mount Laurel, NJ, US
Francine Roberts Work Experience Details
  • Essent Guaranty, Inc.
    Director, Digital Marketing
    Essent Guaranty, Inc.
    Mount Laurel, Nj, Us
    View
  • Essent Guaranty, Inc.
    Director, Digital Marketing
    Essent Guaranty, Inc. Feb 2020 - Present
    Radnor, Pa, Us
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  • Essent Guaranty, Inc.
    Senior Digital Marketing Manager
    Essent Guaranty, Inc. Oct 2016 - Feb 2020
    Radnor, Pa, Us
    Responsible for contributing to all digital marketing initiatives that position Essent products, programs and our brand in relevant and engaging ways. Manage and evolve existing digital marketing processes, develop and execute marketing strategies appropriate for our customer base, developing current and new vendor/agency partnerships and reviewing key marketing metrics in order to make recommendations for improved effectiveness.
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  • Phh Corporation
    Manager, Digital Marketing
    Phh Corporation Feb 2015 - Oct 2016
    Mount Laurel, Nj, Us
    Responsible for website brand strategy, execution of digital marketing activities, and online governance to ensure compliance with core PHH policies. Areas of responsibility include websites, online marketing, social media, email and CRM. Role includes managing and helping to develop a compliant online and direct marketing strategy in collaboration with sales and marketing for maximum presence and effectiveness. Reported to SVP, Marketing and Communications.
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  • Phh Corporation
    Digital Marketing Strategist
    Phh Corporation Oct 2012 - Feb 2015
    Mount Laurel, Nj, Us
    Responsible for support of digital and direct marketing planning and implementation across the company, including online, social media and email marketing strategy. Help to evolve the online and direct marketing strategy in collaboration with sales and marketing, and for maximum presence and effectiveness.Manage and coordinate implementation and maintenance related to online and direct marketing initiatives. Including coordinating with IT, eCommerce and CRM system support, q/c and ongoing monitoring and maintenance.Review all websites and make recommendations for updates, revisions and enhancements based on competitive activity, market conditions, business updates and technology enhancements.Evaluate the search and navigation features of our core websites and implement SEO strategies to increase placement related to targeted key words and phrases. Implement, measure and refine corresponding initiatives to set a baseline where needed and manage quality, timing, accuracy and impact. Includes all project management for digital marketing initiatives. Serves as a subject matter expert in marketing application of new technology and social media within our business model. Manage Online and Direct Marketing project pipelines, including prioritization based on business need and deadlines.Manage all client launch implementations related to websites and email streams.
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  • Phh Corporation
    Digital Coordinator
    Phh Corporation Feb 2011 - Oct 2012
    Mount Laurel, Nj, Us
    Responsible for support of online and direct marketing efforts across Mortgage, Fleet and Corporate, including websites, social media and email.Manage and coordinate implementation and maintenance related to online and direct marketing initiatives. Including coordinating with IT, eCommerce and CRM system support, q/c and ongoing monitoring and maintenance.Review all websites and make recommendations for updates, revisions and enhancements based on competitive activity, market conditions, business updates and technology enhancements.Manage Online and Direct Marketing project pipelines, including prioritization based on business need and deadlines.Manage all client launch implementations related to websites and email streams.
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  • Freelance
    Digital Marketing Consultant
    Freelance Feb 2010 - Apr 2011
  • Yooter Interactive Marketing
    Account Executive
    Yooter Interactive Marketing Jan 2007 - Feb 2010
    Fulfilled several roles at Yooter Interactive while developing foundational digital marketing, social media and search marketing experience. Served as SEO Specialist, responsible for developing and implementing effective search engine optimization strategies to generate increased targeted web traffic and increased lead generation for our clients. Duties included:- Auditing clients' website to ensure site architecture supports search engine visibility.- Developing understanding of each client's business model and culture to better align SEO strategy with business goals.- Performing keyword research & online competitor analysis and outline SEO strategy for clients based upon findings.- Providing strategic analysis for site enhancements that better support SEO, maximize site traffic and increase visitor quality.- Creating website content and blog posts that align with business goals to support SEO strategy.- Monitoring site traffic utilizing Google Analytics / Statcounter.- Developing reporting and measurements for clients on a monthly basis.- Updating client websites utilizing CMS systems including Joomla, Drupal, Wordpress, osCommerce, Pligg, Yahoo Solutions and others to support SEO initiatives.- Updating client webpages developed in HTML, PHP, ASP and Cold Fusion to support SEO initiatives.Served as Website Project Manager, responsible for managing the development, testing and launch of new client websites. Worked with in-house designer and developer resources to lead projects and ensure websites were delivered on-time and on-budget, and met client approved requirements.
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  • Penn State University
    Tutor
    Penn State University Jan 2004 - May 2007
    University Park, Pa, Us
    Supported individual and/or group tutoring for the following:Accounting/Math/Business:- Introduction to Programming Techniques- Financial and Managerial Accounting- Intermediate Algebra- College Algebra I- College Algebra II and Analytic GeometryNatural Sciences:- Structure and Function of Organisms- Environmental Science - Human Body: Form and Function
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  • Ritz Camera Centers
    Sales Manager
    Ritz Camera Centers Dec 2000 - Apr 2006
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  • Patchwork Farms
    Personal And Home Care Aide
    Patchwork Farms Aug 1997 - Jan 2000

Francine Roberts Skills

Email Marketing Social Media Marketing Google Analytics Seo Digital Marketing Social Media Marketing Digital Media Crm Online Marketing Marketing Communications Direct Marketing Business Development Advertising Marketing Strategy Facebook Wordpress Web Content Digital Strategy Search Engine Optimization Sem Creative Direction Ppc Html Web Analytics Blog Marketing Social Media Monitoring Exacttarget Audience Segmentation Ampscript Web Governance Content Curation Online Reputation Management User Experience Joomla Twitter Chair Yoga Yoga Hatha Yoga

Francine Roberts Education Details

  • Penn State University
    Penn State University
    Business
  • Bloomsburg University Of Pennsylvania
    Bloomsburg University Of Pennsylvania
    Graduate Studies In Business Education
  • Pottsville Area High School
    Pottsville Area High School
    College/University Preparatory And Advanced High School/Secondary Diploma Program

Frequently Asked Questions about Francine Roberts

What company does Francine Roberts work for?

Francine Roberts works for Essent Guaranty, Inc.

What is Francine Roberts's role at the current company?

Francine Roberts's current role is Director, Digital Marketing.

What is Francine Roberts's email address?

Francine Roberts's email address is fr****@****ily.com

What is Francine Roberts's direct phone number?

Francine Roberts's direct phone number is +185691*****

What schools did Francine Roberts attend?

Francine Roberts attended Penn State University, Bloomsburg University Of Pennsylvania, Pottsville Area High School.

What are some of Francine Roberts's interests?

Francine Roberts has interest in Home Repair, Nutritional Medicine, Yoga, Diy Projects, Alternative Medicine And Organic Living, Physical Fitness, Photography, Nutritional Research, Restorative Yoga, Antique Cars.

What skills is Francine Roberts known for?

Francine Roberts has skills like Email Marketing, Social Media Marketing, Google Analytics, Seo, Digital Marketing, Social Media, Marketing, Digital Media, Crm, Online Marketing, Marketing Communications, Direct Marketing.

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