Francine Sy Email & Phone Number

• Analyzed, categorized, and cross-referenced over 150 subscriber-facing tests to map performance trends, outline campaign timelines, and identify potential opportunities in increasing Retention KPIs within cohort comms
• Collaborated with Lifecycle Senior Manager on organizational wide project mapping; helping to identify process bottlenecks, streamline cross-team efforts, and improve iteration speed for all consumer facing comms
• Restructured Lifecycle brief catalog to present a calendar-focused layout of ongoing comms and campaigns; document showcases a historical and future view of all efforts in a central repository for collaborative strategy
• Developed trend report presenting high level time-conscious beats on viewer engagement from early tenure
• Assisted in filing and submitting weekly emails and push notifications briefs for editorial, copy, and creative review to improve timeline restraints and expand bandwidth on monthly planning and deliverables ahead by 2.

• Implemented two stage marketing plan to raise awareness and engagement of music competition, performing outreach to at least 30 potential corporate sponsors and university partners via email and social media
• Led and coordinated original social media video campaigns between three cross-functional planning teams for audiences on Facebook and Instagram, reaching at least 2000 users and obtaining 60 participating artists
• Established brand image by exhaustive use of Instagram content and presentation decks for sponsors and partners
• Contributed to weekly meetings by satisfying weekly goals and developing new campaigns with trendy content

Monterey Park, California, United States

• Monitored and waited on 100 customers a day, alleviating rush hour flow of traffic and improved customer experience
• Trained two newly hired personnel to shorten training period, promoting stronger interpersonal relations
• Oversaw over pre-opening meetings in absence of manager to guarantee preparations were completed
• Collaborated with multiple staff members to provide quality service, attaining consistent daily sales revenue of at least $3000

Pasadena, California, United States

• Defined transparent examples during group activities to help supplement students’ knowledge of recently learned concepts
• Mentored students for class through expressing availability to support those struggling in discussions
• Expedited exam scores by cataloging necessary paperwork, effectively reducing delays by 50%

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Merage LEADS Program, Business Careers in Entertainment Club

Associate Of Arts - Aa, Business

Associate Of Arts - Aa, Natural Sciences

Education record

Activities and Societies: National Dance Honor Society (President, Record-Check), Freshman Class Council (Committee Chair), Drill Team.