Francine Van Wijk Email & Phone Number

Zoeterwoude, ZH, NL

Honselersdijk, Zuid-Holland, Nederland

Marketing strategy for a data-driven supplier to German florists | Coach Junior Marketer | Communication advice---Marketingstrategie voor een data-gedreven leverancier aan Duitse bloemisten | Coach Junior Marketeer | Communicatie-advies

Monster

Strategic support for the Commercial Director | B2B communication | Project management | Producer of Phalaenopsis and Dracaena for a high-end market---Strategische ondersteuning van de commercieel directeur | B2B communicatie | Projectmanagement | High End afzetmarkt

Zoeterwoude, Zuid-Holland, Nederland

Kwintsheul, Zuid-Holland, Nederland

Strategy | B2B Communication | Project Management | Grower of High Quality Red Naomi! Roses | High-End Market---Strategie | B2B communicatie | Projectmanagement | Kwaliteitskweker Red Naomi! rozen | High end afzetmarkt

Aalsmeer

Advies en strategie op het domein Kennisdeling-en expoitatie | communicatie-advies | project management | Sectororganisatie met een B2B en B2C doelgroep---Advice and strategy in the field of knowledge sharing and exploitation | Communication advice | Project management | Industry organization with a B2B and B2C target audience

Vervanging van de Communicatie Specialist Business Unit NL tijdens haar zwangerschapsverlof | B2B communicatieReplacement of the Communications Specialist for the Netherlands Business Unit during her maternity leave | B2B communication

Zoeterwoude Rijndijk, Zuid-Holland, Nederland

Aalsmeer

Spanisch grower of red roses | Brand Activation B2B and B2C | Northern european market(Co-) responsible for int. Marketing Strategy and Brand Activation | Increasing brand awareness B2B (trade fair participation) | PR activities B2C (product sponsorship of premieres e.g. All You Need Is Love & Penoza & concert Kylie Minogue) | Content creation and content.

Leiden

Marketing activities in cooperation with branch organizations, such as VGB, VBW, Florint, Ministry of Economic Affairs, auction Royal FloraHolland, Flower Council of Holland. Most of the times participation of growers & exporters were essential in the projects. E.g. floral decorations at Ghent Floralies, Landesgartenschaus and the Dutch pavillion organized.

Honselersdijk

Strategy and implementation of social media | Creation of internal support for the use of social media as a new channel to reach consumer, traders and stakeholders | 5 countries | Content management

Strategy & implementation of stakeholder communication | Create support News management | Internal communications | Gate keeper house style | Coordination print materials | Sponsorship (Flowers for Pope & Flower Rain at Museumplein World Cup 2012).

Responsible for international Brand Activation B2C executed by local PR agencies in 11 European countries | media planning/advertisement (tv and radio) | organisation of events & shows | Flashmob in Paris, press meetings in Berlin, TV item Frans Bauer and TV spots "Crazy about Flowers" in NL

Increase brand awareness in Poland, Czech Republic, Spain, Portugal and Greece (mainly florist shows and PR) | Developement and implementation flowers and plants trends based on lifestyle and fashion trends by hiring trend watchers (e.g. Lidewij Edelkoort, Aafje Nijman) | Management of a pool of freelance flower arrangers who were sent to int. fairs and.

Organizing collective "Hollandstand" for and with growers and exporter at fairs in Europe + USA | various activities at the Floriade Vijfhuizen.

Sassenheim

international sales support primary French market ✦ sales of consumer goods to leading chains of garden centres, supermarkets and drugstores ✦ ordermanagement ✦ customer services.

Rijnsburg

sales of dried flowers throughout Europe and especially France, Germany, UK and the Netherlands ✦ ordermanagement ✦ customer services ✦ after sales

Postdoctoraal | Registered Cem Professional, Customer Experience & Multichannel Management (Cem)

Master'S Degree, Social Media Marketing

Avanzado, Spanish And Iberian Studies

Hbo, Projectmanagement Based On Ipma

Master'S Degree, Nima Marketing Communications A & B

Bachelor, Hbo Frans Taal & Cultuur Commerciële Toepassing | French Language & Culture

Mbo, Turism

Havo