Francine Costa Email and Phone Number

Working as Marketing Coordinator for Prime Transport,I have been leading Marketing projects with different proposals, including brand repositioning, strengthening the relationship with existing B2C customers with the analysis of customer relationship management, and also directing new B2B customers through advanced management of marketing tools and strategies. Additionally, the projects include, but are not limited to planning, creating, developing, organizing and implementing campaigns with… Show more Working as Marketing Coordinator for Prime Transport,I have been leading Marketing projects with different proposals, including brand repositioning, strengthening the relationship with existing B2C customers with the analysis of customer relationship management, and also directing new B2B customers through advanced management of marketing tools and strategies. Additionally, the projects include, but are not limited to planning, creating, developing, organizing and implementing campaigns with focus on supporting sales objectives and brand positioning.My main responsibility and duties are: • Provide marketing solutions, including: Benchmark analysis, researching the potential demand and characteristics of the transport and logistics market for new services, collecting statistical data, such as competition activity in order to develop and implement campaigns to support company growth.• Monthly analysis and reports on the marketing efforts for the business growth, always aiming to reach the target market, through the preparation and execution of marketing policies and programs.• Track sales results to determine and develop policies and campaigns to support sales growth. • Development of marketing strategies, analysing market trends, and all marketing elements, such as product mix, prices, advertising and sales promotion, being aware of new distribution channels opportunities. • Monitor consumer behaviour and undertake market research to adapt continuous changes and use those insights to develop and implement marketing strategies in order to establish strategies for the short, medium and long term.• Manage and present the Monthly Social Media content calendar, including campaigns and promotions, within required time frames • Performance management of SEO for continuous execution of best practices, including keyword research and weekly analysis of results of paid and organic words, as well as website content. Show less

Development of a Store project with the architecture departmentResponsible for store mounts, expansions and renovationDevelopment and Implementation of product exposure guidelines Development of types of equipment for exposure productsDetailed understanding and experience of planning and executing Marketing Campaigns, included digital media, visual merchandising focused on the construction and presence of the brand in the market;Weekly analysis of competitive marketing… Show more Development of a Store project with the architecture departmentResponsible for store mounts, expansions and renovationDevelopment and Implementation of product exposure guidelines Development of types of equipment for exposure productsDetailed understanding and experience of planning and executing Marketing Campaigns, included digital media, visual merchandising focused on the construction and presence of the brand in the market;Weekly analysis of competitive marketing actions for the definition of commercial strategies and marketing communicationDevelopment of strategic actions, focused on results, according to the stock of each product lineHiring, Training and team developmentProject management of job and position restructuring for the commercial area including training and development of the career planDevelopment of strategies to approach relationships between internal and external departmentsDeveloping training for Standardization of customer serviceAnalysis of consumer behaviour and translating insights into business initiativesThe interface between areas of branding, style, commercial and planningTraining People to multiple strategies according to brand guidelinesProject Management Skills. Proven records on budget and schedule managementExpertise in the various distribution channels: Retail, outlet Show less

Development of footwear collection and collection shopping plain Implementation Analysis of consumer behaviour translating insights into business initiatives Definition of product exposure guidelineWeekly analysis of competitive marketing actions for the definition of commercial strategies and marketing communicationProject management strategies for repositioning the brand

Product Presentation at the point of saleCapacity Study of exposure of the productEffective participation in the creation of the manual of visual merchandising used in BrazilProject lead to increase sales Weekly analysis of competitive marketing actions to define product presentation strategies

Acting in the sales areaAnalysis of sales indicator to develop sales weekly strategiesCreation of commercial and motivational strategies aiming to increase sales%Inventory analysis for the definition of commercial actionsCreation of strategies motivational for teamLeadership and development of the sales team