As a "Trade Finance Specialist" I play a crucial role in facilitating international trade by providing financial expertise, ensuring compliance, and minimizing risks for businesses engaged in global commerce. Their work involves a combination of financial analysis, legal compliance, negotiation, and effective communication to help clients navigate the complexities of international trade transactions.Descriptions.✔Documentation and Compliance: Ensuring trade documents meet international standards.✔Risk Assessment: Evaluating the creditworthiness of parties involved.✔Financing Solutions: Advising on financing options and negotiating terms.✔Regulatory Knowledge: Staying updated on trade regulations and sanctions.✔Communication: Coordinating with stakeholders for smooth transactions.✔Problem Solving: Resolving disputes and issues during trade.✔Market Research: Analyzing market trends and economic developments.✔Trade Finance Products: Familiarity with various trade finance instruments.✔Customer Relationship Management: Building and maintaining client relationships.

Summary:As a Banking Marketing Specialist, I played a key role in developing and implementing marketing strategies to promote our banking products and services. I collaborated with cross-functional teams to drive customer acquisition, retention, and loyalty through effective marketing campaigns and initiatives. My primary objective was to create and execute marketing plans that align with the company's goals and resonate with our target audience, ultimately contributing to the overall success and growth of the organization.Responsibilities:Develop and execute marketing strategies and campaigns to promote banking products and services, including deposits, loans, credit cards, investment products, and other financial solutions.Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, using insights to inform marketing strategies and tactics.Create and manage marketing campaigns across various channels, including digital marketing, social media, email marketing, print, and other relevant platforms.Develop and produce marketing collateral, including brochures, flyers, presentations, and digital content, ensuring consistency with brand guidelines.Collaborate with creative teams and agencies to develop engaging and persuasive marketing materials that effectively communicate the benefits and features of banking products and services.Coordinate and participate in promotional events, conferences, and sponsorships to increase brand visibility and generate leads.Stay informed about industry trends, regulations, and best practices in banking marketing, incorporating new strategies and tactics to enhance marketing effectiveness.Collaborate with internal teams, such as product development and customer experience, to ensure alignment and integration of marketing initiatives.Build and maintain relationships with external partners, such as vendors, media outlets, and community organizations, to support marketing efforts.

I was responsible for the money transfer franchise business which includes Western Union, Money-gram, RIA, WorldRemit, and Transfast, I worked closely with senior management and branch colleagues by advising them on various business decisions and also consummating transactions on the branch level. Despite the challenges facing the banking sector I was part of the team that helped grow the bank's profitability from N412m to N1.6B in just two years

➢ Cross selling banks products and services to old and new customers. ➢ Provided support to customers by operating ATM andmanaging multiple cash flow deposits and withdrawals, overseeing account, marketing and promoting new products and resolving customer concerns. ➢ Provided customer support by: troubleshooting andresolving technical issues, logging concerns into database, training customers to utilize home database, system diagnostics and support➢ Supported agency by installing new hardware and resolving technical issues, maintaining client database, developing digital marketing strategies to attract new customers, supported onboarding of new staff and configured their devices.