Catalyst is a small boutique venture capital team focused on investing in technologies that transform the healthcare industry. Our job is to work across the globe to identify technology solutions to improve clinical care, diagnostic accuracy, patient experience and drive employee satisfaction throughout the system. My job is to provide secondary and primary research leadership to help build the brand, conduct due diligence, evaluate investment opportunities and help monetize investments by launching new products/services and optimizing the "go to market" strategies.

Strategic research consultant that will act as your CRO (Chief Research Officer) to help you identify and capture incremental revenue by leveraging research, competitive analytics and insights to reposition your company/brands; identify, develop and launch new products/services; develop compelling advertising insights; optimize the customer/consumer user experience. My role is to provide you with comprehensive research plans, conduct/field specific studies. Analyze the results and provide an executive summary of the insights and implications. I have a lot of experience substantiating methodologies and competitive findings with government and professional agencies like the FTC, FCC and NAD. Currently working in a variety of industries including: Telecom, Healthcare, Mobile and Smart Home Devices, Cannabis & Tobacco industries, Green energy, Adult beverages and Digital marketing services.

Fractional Strategy Officer for small companies seeking to grow. My role is to work with the CEO/owner and and their executive committee to develop and implement strategies that will enable them to activate their brand, expand their reach and achieve their long term objectives. Clients include an Award winning mission driven Winery, Rescue Dog Wines, one of best fly fishing resorts in the southeast, Tailwaters Lodge, the top rated senior placement company in Georgia, and property manager Lake Keowee Properties

RentPath is a digital marketing services company focused on the rental real estate industry. I built a full-service in-house research team that was responsible for managing ~50 primary studies a year. We saved $3Mil per year vs prior outsourcing strategy. We designed, programmed and executed all the studies on platforms like Alchemer, Qualtrics and Usertesting.com. I was accountable for competitive tracking to assess risks, opportunities and to generating insights to leverage our positioning of our current products and services portfolio. I reported RE economic trends and financial performance of ~10 competitors to quantify TAM, financial and economic trends to inform the business and M&A strategy. Additionally, I led a range of projects to support marketing, product, B2B, customer experience, data science, SEM, and SEO teamsIncreased reported comScore traffic measurement on our sites by +30% annually by identifying methodology issues with ComScore and convinced their data science team to improve their methodology.Significantly improved our customer experience and SEO scores by doubling the number of consumer generated reviews on our listings while reducing cost of reviews by 95% ($3 million annually)Identified competitive business practices that enabled a competitor to inflate traffic. We launched a customer marketing campaign to educate property management customers of potential fraud. Conducted an analysis that identified strategies to improve listings content that drove leads/leases/ revenue by +7.7% and improved our SEO rankings

Led 15+ merger/integrations projects valued at $1.35BN. Deals provided incremental spectrum, assets and subscribers covering more than 80% of US population. Partnered with HR, Legal and Finance teams on the integration of stores, people and network related issues. Drove 2G consumer sunset strategy for mobility to redeploy 33Mhz of spectrum to 4G. Migrating 16MM subscribers saved AT&T $330MM/annually. Consumer migration beat plan by 45%. Crafted strategy, product and new distribution model to target “Extended Stay” international travelers. Program generated more than $150MM in revenue since launch in 2015. The concept was ranked #1 by AT&T’s Innovation Group (TIP) in 2013 and was featured in Forbes magazine as one of TIP’s top successes. Completed deals with 3 companies in 2016 to establish global platform for international traveler services

Discovered and monetized previously untapped network data that gave AT&T (Cingular) a competitive advantage for the 1st time in its history. Analyzed consumer insights data through consumer mapping to identify “emotional retention triggers” and combined this with network data to identify and substantiate 2 major claims for AT&T; “fewest dropped calls” and “fastest 3G network”. This positioning work was transformational. Leading to a reversal in churn, and revenue:“Fewest Dropped Calls”- 2005-2007 “drove billions of dollars in market value” and thousands of switches per month over a 3 year period“AT&T has the fastest 3G network” - 2008-2013. Sales increased + 5% As AT&T’s technical leader, I successfully defended AT&T’s reputation publicly in the media and in legal disputes vs. Verizon, T-Mobile and class action lawsuits saving the company millions of dollars in potential lawsuitsCreated a Media Mix Modeling vision, strategy and organization that was used to plan $3BN in annual media spending. The econometric modeling capability and team centralized and integrated 26+ databases and models that measured demand elasticity and ROI of our spending.

Reported to the COO. Led market research/insights function through critical stage of digital transformation. Team consisted of 50 professionals in 10 countries. Led worldwide Strategic Forecasting team which identified savings of $600MM. Project reported directly to the CEO. The CFO declared; “…this work represents the turning point in our strategy and enabled us to deliver this year’s results”.Leveraged market and consumer data to develop concept for new product “Liquid Gold” an innovative inkjet business model (patent #20050029157).As head of US&C research in 2003 successfully presented business case to CEO, CFO and executive committee to exit the film business and “manage for cash”. Developed a leading-edge, highly sophisticated worldwide demand forecasting model across the entire value chain which supported the exit strategy and held up against intense scrutinyCo-led new product innovation team. Work generated 25+ ideas, 6 were approved and 2 were launched; generated $200MM incremental revenue in 3 years

Reported to the VP, Marketing Strategy. Led market research/insights team focused on channel, customer and consumer activation across all Coca Cola brands. Team consisted of 8 professionals.Part of SWAT team focused on urgent turnarounds opportunities, conducting projects in 14 countries across the globe. Developed “fast track” commercialization process to reduce time to market from 18 months to <6 monthsRevenue Management - “The prisoner dilemma”. Conducted discrete choice research on 50+ retail pricing strategies. Research was used to “sell in” a +10% price increase to bottlers and retailers