Francis Dsouza Email & Phone Number

Yangon, Yangon, MM

Sydney, New South Wales, AU

• Led the design and implementation of Westpac’s customer segment and growth strategies across multiple consumer banking brands. Exceeded the strategic objective of +1 million net customer growth within 3 years set by.
• Led uplift in key brand metrics including brand awareness, market share and customer satisfaction, advocacy and retention.
• Product innovation designed around customer segments including the ‘Bump’ Savings account for parents & newborns and ‘Life’ Savings accounts for millennials and families.
• Delivery of strategic partnerships including Uber for millennials and Mathspace for students.
• Life Moments campaigns – ‘Loss of a loved one’ TVC has been Westpac’s highest recall TVC ever.

Sydney, New South Wales, AU

• Mandated to return a sub-scale business back to growth and profitability after 6 consecutive years of underperformance. Additionally, to address the operational risk and compliance health of the business in a complex.
• Enhanced Credit & Operational Risk policies and practices.
• Recruitment of skilled staff and the re-training of existing staff.
• System and process redesign.
• Profits lifted by 66% in 18 months.
• Met the strategic objective of raising deposits of AUD 1Bn.

Melbourne, Victoria, AU

• Asia-Pacific business portfolio responsibility for the Private Bank and additional direct ownership across the International/Offshore business for Client Experience, Marketing, Business Development, Loan Portfolio.
• Platform build supplemented by a service culture.
• Provision of a comprehensive suite of advisory products and services.
• A newly crafted Private Banking brand identity, image building and collateral.

Melbourne, Victoria, AU

• Led a team to build Asia Pacific Consumer Banking business for ANZ, which at the time was the most ambitious of the Big 4 Australian banks in its Asian growth plans. The build strategy was executed in two phases:
• Organic growth in the core markets of Singapore, Hong Kong, Indonesia, Vietnam, Cambodia, Laos, Philippines & India;
• Inorganic expansion through targeted acquisition.
• This position reported to the GM Consumer and Private Banking, Asia Pacific for ANZ.Highlights:
• Building a new business: Conceptualised and launched the Signature Priority Banking business model in Asia. This included a comprehensive suite of products, policies, processes, systems, controls and governance.
• Acquisition and business integration: Acquisition of the Royal Bank of Scotland franchise which created immediate scale.

London, England, GB

• In a series of national and global roles from 1986 - 2008 I held various senior leadership positions with responsibility for 60 countries in developed markets including Hong Kong, Singapore, Korea, Taiwan and Malaysia.
• Sales and Distribution Management: Introduced a global mobile sales force channel with over 26,000 sales executives with 5 distinct business models. The direct sales distribution channel contributed to over 75% of all.
• Wealth Relationship Management & Priority/Private Banking: Creation and execution of enhanced customer value propositions and relationship management of 1.2 million customers, contributing to 55%, or US$ 1Bn, of the.
• Inorganic Business Expansion: Extensive experience in leading acquisition related due diligence projects, and subsequent integration and growth of such acquisitions.
• Customer Experience & Service Excellence: As Global Head of Client Experience, led a drive to improve customer loyalty and engagement and helped achieve the bank’s ambition of ranking within the top two banks in 11 out.

Education record

Master Of Business Administration - Mba, Marketing