Francis Lal Email and Phone Number

--Job Focus--The National Sales and Marketing Manager will analyse, drive and develop the sales and marketing strategy for TVH Australasia. This role will work across all applicable sales and marketing mediums to achieve the business growth strategies and profitability in key market segments.--Sales Accountabilities--Manage national sales performance and business growthDevelop and foster mutually beneficial partnerships with key accountsWork closely with Branch and Divisional Sales Managers to drive national sales and CRM strategies.Provide leadership and motivation to the sales teamMonitor, analyse and report on sales against budget, including cause and effect.Development of sales budgets in conjunction with Managing Director.--Marketing Accountabilities--Manage and coordinate all marketing, advertising and promotional activities.Work closely with the Managing Director, Sales, Purchasing teams in establishing a marketing plan and program of promotional campaigns for selected products/product areas and/or markets.Undertake market and competitor research to identify target markets and products (existing and new). Implement marketing and promotional plans and monitor, review and report on all marketing activity and results including return on investment and key performance metrics--Planning and Strategy Accountabilities--Operate in accordance with the budgetIdentify objectives, strategies and action plans to improve short- and long-term sales and gross profit.Assist in implementing initiatives, in line with the overall strategies and plans of the business--Pricing Accountabilities--Remain current with general competitive activity, general price levels in specific territories, and competitive strategy.Develop baseline analytics and insights and perform additional sales history, forecast modelling and market data analytics that identify opportunities to increase profitability and close rate.

Main Job Purpose: Manages product positioning/branding/pricing, product life cycle, and new product development from conception through launch for assigned professional product lines and markets.To conduct Market Research, including identification of key customer wants and needs, and uses market research tools to gather critical end user segment information.To consistently review product lines; sales and margins to ensure the correct products and programs are in place to support AAMTech’s Annual Business Plan (ABP) and Long Range Plan (LRP).To manage their designated product portfolio whilst operating under the ITW Principles of Conduct.Duties:Responsible for development and implementation process for new products and product upgrades, including product specifications, formula and package development, product performance assessment, field test, market tests, product launches, pricing and promotions.Responsible for product group profitability and revenue targets.Manages product life cycle “from cradle to grave” in line with ITW Product Line Simplification principles.Manages cross-functional product development teams to ensure that new products are developed to meet formal marketing specifications, within established timelines and cost targets.Drives execution on a cross-functional-team basis, and makes meaningful contributions to the ABP and LRP. Coordinates the development of sales objectives, profit targets, training strategies, advertising and promotional plans.Works with Marketing Manager to develop and execute a brand management platform and brand strategy.Responsible for product line reviews and developing action plans that follow the simplification and 80/20 process.Participates actively in ITW toolbox programs. Manages Market Segment Focus and Blue Focus programs for assigned markets and product lines.

Primary Function:Increase value add by developing, executing and reviewing marketing strategies to meet or exceed customer and stakeholders needs in a mutually profitable manner. Effective management of the marketing, advertising and promotional activities of the organization.Key Functions:Conduct market research to determine market requirements for existing and future products.Analysis of customer research, current market conditions and competitor information.Develop and implement marketing plans for new and existing categories.Manage category life cycles by regularly reviewing categories and levering strategies to maximise profitability and growth. Manage the productivity and ROI of the marketing plans and projects.Monitor, review and report on all marketing activity and results.Select, coordinate and participate in promotional activities and trade shows, to market products and services.Determine and manage the marketing budget.Deliver marketing activity within agreed budget.Develop and manage pricing strategy.Liaison with media and advertising.Coaching of marketing associates in various aspects of management (eg HR issues, budgets, resource allocation).Foster effective team communication throughout the marketing department through the application of suitable reporting systems and structures and the identification and provision of appropriate training.Develop and leverage effective relationships with both upstream and downstream channel partners.

Primary Function:To lead, motivate and train the sales staff to provide the best possible service to customers whilst achieving maximum profitability and growth in line with the company vision and values.Key Functions:Develop and implement strategies relating to sales and profitability through marketing and promotion of all products, including mechanical, apparel, panel, tools and accessories.Develop and execute business and marketing plans for Holden, Mitsubishi, Subaru, Suzuki, Kia, PPG and associated brands.Ensure all communication mix strategies are consistent and reinforce the band promise in line with Company Vision, Mission and Values.Manage the sales and marketing team to ensure the vehicle brand is presented in a professional manner.Monitor market trends in the region and adjust business/marketing strategies where applicable to exploit emerging/complimentary markets.Work with and develop Sales and Marketing team to ensure direct reports are on the path of achieving or exceeding monthly KPI’s and sales targets.Ensure that appropriate systems are in place to manage sales prospecting, customer follow up procedures, phone systems and delivery procedures.Maintain and leverage proactive and good working relationships with manufacturers.

Primary Function: Lead & implement Heatcraft’s newly defined franchise-type business principles, for the most effective wholesale distribution branch channel.Key Functions:Design & deploy a location analysis framework to optimise the network of 55 branches/stores.Use location analysis framework to assist with sales budget setting.Define & roll-out ‘hub and spoke’ store model.Review, develop and monitor annual sales, EBIT & project investment budgetsDefine the most efficient stock range to meet customer requirementsDesign and implement showroom planograms Implement product range ROI metricsRefine and Roll-out National building and showroom style guide.

Primary Function: Undertake a total review of Heatcraft’s national distribution needs and deploy an optimal solution by utilising Blackbelt level Six Sigma and Lean Principles.Key Functions:Create Voice Of Customer (VOC) – solution specificationEvaluate various insourcing, outsourcing optionsPresent findings, recommendations & business caseEvaluate and select ‘best of breed’ WMS & RF solutionDeploy and communicate optimal solution, including a change management programCreate KPI’s and SOP’s to effectively standardise and monitor performance

Primary Function: Plan and direct the distribution of products to ensure the timely distribution consistent with inventory control standards. Manage Customer support to provide value add services in accordance with customer requirements and performance objectives.Key Functions: Service supplier liaison including all freight negotiations and optimisation. Control of outbound logistics activities including national transport, warehousing and distribution. Inventory management. Monitor & optimise ERP/WMS system. Personnel supervision. Customer experience management.Customer & replenishment order management.

Primary Function: Plan and direct the distribution of products to ensure the timely distribution consistent with inventory control standards.Key Functions: Coordination of outbound logistics activities including national transport, warehousing and distribution. Carrier liaison that includes DIFOT management.Inventory Management.Monitor ERP/WMS system.Personnel supervision.Customer & replenishment order management.