Expert Market helps businesses make the right decisions to thrive and grow. Through in-depth product guides and reviews, as well as incisive topical content that makes sense of the issues faced by businesses, Expert Market is a trusted resource.In this role I oversee everything from the commercial growth to the long-term brand building strategy of Expertmarket.com. It is my job to ensure content delivery targets are hit, as well as to up-skill and train the team to ensure the quality of the work we produce is of the highest standard.

I lead accounts across a broad spectrum of tech, e-mobility and automotive companies in the world’s first strategic communications consultancy solely dedicated to e‑mobility and the technologies transforming the world. Skilled at communicating stories to media to ensure maximum coverage for clients. Specialise in creating, editing and overseeing SEO-optimised content, branded content and press releases for clients including Bugatti, Bentley and Maserati. Excel at stakeholder management, fulfilling briefs for clients as well as advising them on their communications strategy.

My duties comprise of facilitating the UK division of Autohome the biggest automotive content platform by leading the YesAuto content team.I am capable of devising and implementing strategies for both written and video content to grow website and YouTube audiences.I perform A/B testing to make content louder in crowded and competitive markets while managing branded content and a wide list of freelance journalists. I am responsible for implementing best practices to define KPIs in accordance with standard procedures.Some of my key contributions are as follows:• Grew YouTube average monthly views to 250,000 and TikTok followers to 35,000 in 18 months.• Won best overseas development award for outstanding efforts in monthly traffic rise to over 1.5 million unique visitors in 12 months.• Improved page ranking of car reviews from page eight to page one on Google search.

During my time in this role I provided accurate and valid appraisals about new cars.Within this job, I assisted the team to convert complex information into simple and understandable messages while collaborating with UK commercial team to secure advertising opportunities in newspapers and online.It was me who liaised with commercial teams to plan marketing campaigns.Furthermore, I analysed digital data to increase traffic for motors content on www.thesun.co.uk. and supported the company by identifying the best content features for several social media platforms and developing video content.Some of my accomplishments for this role are:• Contravened the general trend of a drop in advertising revenue for cars in The Sun.• Launched inaugural Sun motors awards and prepared script for the ceremony and invited celebrity guests, including Jeremy Clarkson and Stefano Domenicali.• Formulated and implemented lucrative commercial deals with Bridgestone Tyres and Fiat vans after the success of Motors Awards.• Leveraged professional expertise in developing the most popular motoring content on The Sun website in 2018.

Within this job role, I generated ideas and identified stories which presented as features in the national press. I was entrusted with establishing and maintaining reliable contacts to provide finished features while directing and training a team of feature writers.Moreover, I delivered daily presentations to the editors and company executives.One of my key tasks was to identify requirements of features for online treatment and coordinate with social media teams to maximise online reach.I was entrusted by the organization for monitoring and managing the features department budget while launching editorial campaigns.My accomplishments within this role are following:• Attained the top award for mentoring new junior staff members.• Received a fuel duty freeze by contributing to The Sun's Keep it Down campaign.• Finished culture of using overpriced and sub-par freelance contributors.• Delivered exceptional coaching services to trainees joining the features Department through Sun's graduate training scheme.

As a feature writer my job was to come up with ideas for solid Sun features every day. I would execute the ideas chosen by the Features Desk, spending weeks or months at a time perfecting a story, interviewing contacts and gathering information from the relevant sources. The final part was writing the piece. All of this would be done following the correct procedures as outlined by law and IPSO guidelines. Once ready, the feature would run in the newspaper. I spent four years specialising in crime writing, which would involve identifying criminal behaviour and inserting myself into a situation where I could observe or learn about the crime, usually undercover.