Cruise booking technology and travel fulfilment.

Added additonal responsibilties of Marketing and PR as well as overseeing Contact Center, Pricing and Revenue Management

Member of the Senior Executive Leadership Team. Led the EMEA Division with overall responsibility for 4 direct reports (3 Vice Presidents, 1 Senior Director) and a department of 250 individuals. Exceeded net ticket revenue goal by 10-15% year over year for the past 5 years

Responsible for running 3 offices across Europe with a combined team of over 165 people as well as network of GSA’s and PSA’s across the Asia/Pacific, Latin America and Caribbean markets. Focused on building new sales channels across new emerging markets with a “Think Global, Go Local” PR, sales and marketing strategy. Carried over 220,000 guests with a cost budget of more than $25M

• Devised, developed and implemented a new strategic plan for international expansion of cruise products which grew revenues by 60% year over year in a combination of B2B and B2C markets.• Developed a new IT platform to support global source market pricing for cruise lines in local markets.

Oversaw the operations of the UK & German offices which were the largest international locations outside of North America. • Managed Sales, Marketing Revenue Management, Passenger Services, Product Development, Finance, IT and Human Resources. • Grew revenues by 25% year over year.

• Successfully exceeded sales goals in the UK, Ireland, the Middle East, Africa, Australia and New Zealand.• Managed commercial aspects including pricing, yield control, competitor analysis, contracting of air rates, budgets and business analysis.

Responsible for developing Rewards within the new Nectar loyalty programme, that launched 16th September 2002. Commercial negotiations with some of the UK’s largest retail brands, across a variety of categories including; travel, general high street, attractions, dining, entertainment and adventure days out that incorporated over 50 supplier deals. Companies include Argos, McDonalds, Whitbread, Odeon, Blockbuster, The Tussaud Group, Lunn Poly, bmi british midland, Virgin and Eurostar. Driving product innovations, my responsibilities included product cost management, Rewards marketing, business development, operational delivery and call centre management for Rewards that are redeemed electronically. I was also responsible for revenues and contribution from the sale of all main products types and for all aspects of product presentation on both the Nectar website and Points Update Mailings. I managed a Rewards Team of 8 people.

I was responsible for the company’s ancillary sales performance and managed a diverse range of travel partner relationships. Driving product innovation with new partners, my responsibility was to increase revenues and contribution from the sale of the main ancillary types; namely flights, hotels, travel insurance, car hire & Eurostar. I was also responsible for all of AIR MILES UK attractions including Tussaud Group, Legoland, Odean and had procurement responsibilities for Holiday Hotline – AIR MILES in house travel agent. I ran a purchasing team of over 25 staff