Lansweeper is a Belgian scale-up building IT asset intelligence solutions. Lansweeper allows organisations to derive actionable intelligence from the data generated by every physical, virtual and software asset they own. Improve cybersecurity, build an accurate CMDB, manage networks, vulnerabilities, asset lifecycles and much more. My responsibilities as Product Marketing Manager consist of:• Customer segmentation• Creating tailored messaging and communication plans to drive product adoption across current and prospective clients• Drive new feature launches through go-to-market initiatives• Pricing and packaging of our subscription tiers and bundles• Indirect go to market, messaging and positioning through MSPs and VARs

ROOV is a fintech startup on a mission to improve the life of debt mediators and their clients. ROOV provides software solutions that help debt mediators, public centers for social welfare, social housing providers and others to manage their clients and help these clients on their path to a better financial future. • omni channel user acquisition (Facebook, Google, Linkedin, offline)• setup of online advertising tech stack• App store optimisation, Play store optimisation• User Feedback collection for Product Roadmap development• Hubspot CRM implementation and marketing automation

Proxim builds enterprise software that enables its clients to securely leverage customer location data while respecting user privacy. The Proxim mobile SDK and cloud infrastructure collects, cleans, enriches and stores location information in order to create next generation customer experiences, optimise advertising practices and gather competitive intelligence.My responsibilities as co-founder consist of: • Product management: creating product requirements documentation, develop product roadmap and wireframing• Marketing & Sales: Determine competitive positioning, create use case specific sales decks and one pagers. Execute on a highly custom 1 to 1 based sales approach where the use case was co-developed with the client.• Privacy: Responsible for GDPR compliance and driving privacy by design principles within the business. • Digital Advertising: Digital marketing consulting, responsible for generating cash flow to finance runway.

ADARA leverages billions of data points securely linked to over a billion digital identities through ADARA’s Privacy Token to empower businesses around the globe with data. The AI-driven, privacy-first platform enables safe and transparent data sharing that fuels insights into what customers need next.• Managed all digital advertising campaigns for UK based accounts with a strong focus on performance. Clients were active in Travel & hospitality, luxury goods and cosmetics.• Managed omni-channel, digital marketing campaigns for Destination marketing organisations. Campaigns were run in multiple languages, across the EMEA with a goal to drive tourism to specific destinations. • Total budget managed in the millions of pounds, +80% KPI achievement in complex multi channel digital advertising campaigns with a focus on display and social through the use of multiple DSPs

• Account management: for DV360 and Campaign Manager, portfolio value of €X Million per quarter growing at +50% YoY. • Consult Big 6 agencies in Belgium on how to achieve client KPIs with the DSP. Focus on analysis and optimisation of Display, Video, Youtube, Native and programmatic deals.• Onboarding and training of agencies on DoubleClick Bid Manager• Upsell and cross sell: product features across the stack with Big 6 agencies in Belgium and drive feature adoption by organising product roadshows. • Benchmarking: write SQL queries to analyse pan European campaign performance data at scale and provide guiding benchmarks for performance expectations• Startup Mentoring - Adopt a startup program - 2 time finalist as startup mentor

- Business model development : wrote business plan and developed investor pitch decks - Value proposition testing : creating ad campaigns to probe for demand in specific markets, iterate on communication style to measure interest

- Retrospective analysis of business success in Japan + Research and practical approach of how to access the Chinese, Taiwanese and Australian market

- Develop international business strategies with the purpose of entering new markets.- Consulting to product development.- Translation of application in Dutch

- Risk managed marketing, advertising and new venture development- Focused on deal structuring, market research and business plan development- Final report on project financing of sustainable energy facilities