It all starts by understanding how people think about you: your reputation and who you prefer to have as a client. Often, the perception in the marketplace of a specialist is quite different compared to their self-perception.It's normal to have a somewhat different perspective on our own business compared to how the market sees us."You delivered something that has given us a significant amount of value... it’s something we would not have come across on our own. It’s outside the sphere of influence or expertise we have. We wouldn’t have known to pursue what you did deliver for us." Matthew Birch, Birch AccountingYou are marketing your own expertise, skills and training, so it's your specialization and deep experience that are part of the package for potential clients. You only get clients who are comfortable with you. That starts with developing a level of trust. Discover your actual profile that your have built over the years, then plan to grow or adjust it. "The interviews provided fresh context and perspective on the value and impact of my services.I would also say that Francis’s inquiries and conversations revealed blind spots that, once I was aware of them, identified areas to engage my clients more deeply, provide more value and have even greater impact." Ralph Kison, Kison Inc.Interview-based research produces realistic recommendations and communications plan in the report.The report is based on decades of experience in business writing, marketing research, marketing planning, professional services marketing, business development, industrial marketing, content development, training materials, website planning, sales planning, client contact processes, contact management systems, graphic design and business networking.For a free initial discussion, phone (604) 789-1676.