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Francisco Baptista is the Head of Content Marketing for the Reusable Digital ID startup, Dock. He also has a vlogging series about marketing which reached more than 3 million organic views in its first year. The vlog started as a self-imposed challenge to apply his digital marketing knowledge to himself and build his social media presence. So far, it has been a fun and unexpected journey that has led to an invitation to Portuguese Parliament, national tv and radio, and meeting great people. He is on Portugal's 100 under 35 list created by the Global Shapers Lisbon (a World Economic Forum initiative).Francisco is an alumnus of the Southampton Solent University, with a Product Marketing certification from CXL and a Marketing Management certification from the University of Maryland.
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Head Of MarketingDock LabsLisbon, Pt -
Head Of Content MarketingDock Mar 2022 - PresentZug, ChDock enables IDV providers and IAM systems to verify the same person across businesses or siloed systems. It enables them to confirm that a user has been verified before, create a consistent view of that user’s ID and reduce onboarding friction.
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Marketing DirectorTykn B.V. Sep 2018 - Dec 2021The Hague, South Holland, NlAt Tykn, an award-winning B2B Decentralized Identity Verification company, I'm responsible for leading the organisation’s marketing strategy and overseeing product marketing, demand generation, content strategy and brand. Ensuring that all marketing initiatives are supportive of the company’s revenue objectives. -
Head Of AcquisitionsSonder Apr 2018 - Aug 2018Lisboa, Lisboa, PtMy mission is to increase Sonder's presence, both online and offline, in order to acquire more sonders (agency members).Responsibilities:Digital Acquisition- Create strategies to drive more website traffic- Content creation for ads that ultimately generate conversions- Devise strategies to improve the conversion funnel- Lower the cost per acquisition- Implementing ad campaigns (experienced Power Editor user)Scouting (offline acquisition)- Create strategies for the scouters to bring in more quality leads at lower costs- Successfully lowered acquisition costs by introducing team scoutings at events where key individuals agglomerate (as opposed to individual street scouting)Partnerships- Initiate and nurture strategic partnerships with organizations that can bring us volume of key individuals Manage Barcelona's Acquisition ManagerCreation of documentation for all the acquisition processes and value chains (that did not exist when I arrived)www.sonderpeople.com www.facebook.com/wearesonderpeople www.instagram.com/sonderpeople -
Digital Marketing ManagerBounceinc Portugal Nov 2015 - Mar 2018Carnaxide, PtDigital Marketing Manager- Develop and execute digital campaigns aligned with the brand's global and local strategy.- Responsible for the Social Media Marketing.- Creativity, strategy, execution and implementation of campaigns in various platforms (Facebook, Instagram, Linkedin and Youtube).- Media Planning and advertising on Facebook and Instagram. Experienced Power Editor user.- Analysis and input to the marketing strategy and its objectives to ensure that the digital communications create awareness and generate demand.- The brand's global communication strategy focuses deeply on in-house video production. I was responsible for the Portuguese creativity.- Wordpress CMS. Landing page creation and website management. SEO optimization.- Google Adwords. Creation and campaign management of Paid Search and Display Advertising.- E-Commerce Management. Creation and management of BOUNCE's online store under Woo-commerce.- E-mail Marketing. Through MailChimp and MyGuestList (Australian Platform)A BOUNCE is a world where the wall becomes your floor, a dunk is at your grasp and the rules of gravity do not apply. A colossal indoor trampoline park with more than 100 interconnected trampolines. Now with parks in Austrália, Portugal, Sweden, UAE, South Africa, Singapore, Thailand, Egypt and Italy. -
Screenwriter & CreativeFreelance Sep 2009 - Oct 2015
Francisco Baptista Skills
Francisco Baptista Education Details
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CxlCxl Features Courses Taught By Elite Marketers And Leading Practitioners. -
Solent UniversityMedia Writing
Frequently Asked Questions about Francisco Baptista
What company does Francisco Baptista work for?
Francisco Baptista works for Dock Labs
What is Francisco Baptista's role at the current company?
Francisco Baptista's current role is Head of Marketing.
What is Francisco Baptista's email address?
Francisco Baptista's email address is fr****@****dock.io
What is Francisco Baptista's direct phone number?
Francisco Baptista's direct phone number is +3512126*****
What schools did Francisco Baptista attend?
Francisco Baptista attended Cxl, Solent University.
What skills is Francisco Baptista known for?
Francisco Baptista has skills like Digital Marketing, Social Media Marketing, Marketing Strategy, Creative Writing, Content Marketing, Digital Strategy, Online Marketing, E Commerce, Management, Lead Generation, Search Engine Optimization, Search Engine Marketing.
Who are Francisco Baptista's colleagues?
Francisco Baptista's colleagues are Manibalan Raja, Mahsa Naghashian, Clarrisa Phillips, Tim Brun, Mimi Zaidan, Fulvia Peretto, Marine Meurillon.
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