Francisca Gonzalez

Francisca Gonzalez Email and Phone Number

Communications and PR Leader | Journalist | Reputation and Crisis Management | Formerly Uber, DiDi, El Mercurio @ Navegacare
Francisca Gonzalez's Location
Chile, Chile
About Francisca Gonzalez

I am a journalist with a degree in Social Communication from the University of Santiago, Chile, and over 15 years of experience in strategic communications, public relations, and media. I have held managerial positions in technology companies, leading communication strategies in five Latin American countries. My early career as a press editor honed my skills in media management.With a mix of analytical and creative skills, I align business needs with comprehensive communication and reputation plans. I can predict scenarios, propose changes, and develop strategic projects for the short, medium, and long term. My ability to build interpersonal relationships fosters collaboration, assertive communication, and motivation, which are crucial for identifying and nurturing new leadership and coordinating cross-team initiatives.My crisis management experience allows me to direct immediate solutions, provide spokesperson services, and update protocols. I hold certifications in corporate communication and crisis management and received the Eikon Chile Award in 2021. Fluent in Spanish (native) and English (C1),

Francisca Gonzalez's Current Company Details
Navegacare

Navegacare

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Communications and PR Leader | Journalist | Reputation and Crisis Management | Formerly Uber, DiDi, El Mercurio
Francisca Gonzalez Work Experience Details
  • Navegacare
    Strategic Communication And Pr Consultant
    Navegacare Oct 2024 - Present
    Madrid, Spain
    After an enriching period of professional rest, I’m returning to the dynamic world of strategic communications, this time leading corporate consulting and advisory projects. I’m proud to currently play a key role at Navegacare, a new Spanish tech platform aimed at improving the quality of life for thousands of people facing the challenges of caregiving. We understand that those who take on the responsibility of caring for their loved ones face a demanding task, which is why at Navegacare we are committed to providing tools and support that truly make a difference and ease their day-to-day lives. More updates coming soon! Stay tuned.
  • Didi
    Head Of Comms And Pr For South Cone
    Didi May 2022 - Mar 2024
    Santiago, Chile
    - Designed and executed the regional communication strategy.- Managed high-level stakeholders (internal and external).- Led a team of 10+ regional professionals, enhancing the company's reputation aligned with business objectives across Chile, Peru and Argentina.-Regional Crisis Management leader.-Served as the official spokesperson for DiDi in the region.
  • Didi
    Head Of Comms And Pr For South West Americas
    Didi Jun 2021 - May 2022
    Santiago, Chile
    - Developed and implemented the external affairs strategy, including government relations, corporate communications, and public relations in the newest DiDi regions.- Reputational advisor for business objectives in unregulated markets such as Chile and Peru. - Eikon award 2021 for Corporate communications.
  • Didi
    Manager Of Comms And Pr For Chile
    Didi Jan 2020 - Jun 2021
    Región Metropolitana De Santiago, Chile
    - Planned and executed DiDi's local launches for all products and brands.- Achieved high-impact organic strategies, enhancing brand reputation efficiently.
  • Uber
    Safety Comms Manager, South Cone
    Uber Jan 2019 - Jan 2020
    Santiago, Chile
    - Designed and executed the Safety comms strategy for Chile, Argentina, Uruguay, and Paraguay.- Served as the official safety spokesperson for Uber in the region.- Managed press relations, KOL, and national authorities.- Developed social media strategy, key messages, and marketing initiatives.
  • Uber
    Pr Analyst And Consultant For Chile
    Uber Aug 2017 - Jan 2020
    - Executed the company's communication guidelines in the country. - Spokesperson’s trainer and responsible for the relationship with the PR agency. - Interim Communications Manager between June and November of 2018.
  • El Mercurio
    Senior Editor Emol.Com
    El Mercurio Nov 2015 - Aug 2017
    Santiago, Chile
    - News Editor for the Entertainment section- Management of a team of 5 journalists- Oversaw editorial and commercial planning, execution, and budgeting.-Audience loyalty development.-Developed content marketing business strategies.
  • El Mercurio
    Journalist
    El Mercurio Apr 2009 - Oct 2015
    Santiago, Chile
    - Journalist of the news website Emol.com. - Delegated for the coverage of international events.- Host of the Emol TV Show “Premiere”.
  • El Mercurio
    Internship
    El Mercurio Jan 2009 - Mar 2009
    Santiago, Chile
    -Reporter covering culture and entertainment news-Writing on-location and real-time content.
  • Rockaxis
    Review Writer
    Rockaxis Jan 2008 - Jan 2009
    Writer of opinion articles and reviews for Rockaxis magazine and its website.
  • Universidad De Santiago De Chile
    Journalism Internship
    Universidad De Santiago De Chile Nov 2007 - Mar 2008
    Journalist and reporter for the morning, noon, and afternoon news programs at Radio Usach

Francisca Gonzalez Education Details

Frequently Asked Questions about Francisca Gonzalez

What company does Francisca Gonzalez work for?

Francisca Gonzalez works for Navegacare

What is Francisca Gonzalez's role at the current company?

Francisca Gonzalez's current role is Communications and PR Leader | Journalist | Reputation and Crisis Management | Formerly Uber, DiDi, El Mercurio.

What schools did Francisca Gonzalez attend?

Francisca Gonzalez attended Universidad De Santiago De Chile, Pontificia Universidad Católica De Chile.

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