Spearheaded the brand development, both verbal, and visual in collaboration with Studio Eduardo Aires. Planned the grand opening of the Monastery of Leça do Balio, the foundation's headquarters, overseeing the creative concept, curation strategy, product development, communication design, and marketing strategy.Our inaugural exhibition, "Act the Thought," tackles the critical issue of misinformation, aligning with our mission to empower individuals to "read the world" with enhanced critical thinking skills. Recognized as the biggest global threat by the World Economic Forum, this exhibition was co-curated with UNESCO Media and Information Literacy Alliance (UNESCO MIL Alliance) and Polígrafo Fact Checking Newspaper. The exhibition examines the impact of misinformation, promoting transparency and fostering a well-informed society. Additionally, we edited and published a cartoon book on this topic by the humoristic Hugo Van Der Ding and commissioned a contemporary sound installation by Diana Policarpo for an immersive experience.To maximize our impact, we conducted an artistic manifesto with the InsideOut Project, inviting people to participate with their portraits. This initiative included individuals from all ages, circumstances, and means, making it the largest participatory art project in Portugal.